Comparison
Factiva vs Signal AI for PR teams, compared on launches, phases and scale
The short answer
On the map, Factiva and Signal AI both sit in media monitoring and analysis [1][2]. Factiva describes itself as "Dow Jones Factiva - News, Data & Media Monitoring Solutions" [1], and Signal AI as "Signal AI | AI-Powered Reputation Management & Risk Intelligence" [2]. Signal AI is core in Measure, where Factiva is not [3][4]. Factiva has 4 dated product launches since May 5, 2025, and Signal AI has 13 [3][4].
| Factiva | Signal AI | |
|---|---|---|
| Category | Media monitoring and analysis [1] | Media monitoring and analysis [2] |
| Core phases | Discover [4] | Discover and Measure [3] |
| Partial phases | Measure [4] | Search [3] |
| Dated product launches since May 5, 2025 | 4 [4] | 13 [3] |
| Agent launches | 0 [4] | 0 [3] |
| Latest launch | Adds AI Company Insights reports on public and private companies (announced). July 2026 [5] | Connects Signal AI to Gemini Enterprise via MCP (announced). Sept. 29, 2026 [6] |
| Scale | Tier 1, enterprise incumbent. Owned by Dow Jones, a division of publicly listed News Corp; site claims 33K sources, 400K news articles a day, 35M company profiles and 70M executive bios; Factiva has run since 1999. [4] | Tier 1, enterprise incumbent. 800+ enterprise customers, ~40% of the Fortune 500 (vendor claim); majority-owned by Battery Ventures since 2025. [3] |
| Price on record | Not published; 'Connect with an expert' (sales-led). [4] | Not recorded |
| Site | https://www.dowjones.com/professional/factiva | https://www.signal-ai.com/ |
What each sells
Factiva
“Global news and data monitoring, now with GenAI.” Dow Jones’s business news and company data platform, with 33,000 sources in 33 languages from 200 countries. Comms teams use it to track brand and executive coverage and prepare for crises; it adds an AI assistant and Smart Summary (cited GenAI summaries from licensed sources), curated newsletters run by Dow Jones curation staff, feeds and APIs, and a licensed-content feed for other companies’ AI tools. Sales-led; no public price. [4]
Factiva on the PR software map
Signal AI
Reputation and risk intelligence for CCOs and CROs, 800+ enterprises; bought Memo for publisher-direct readership data. [3]
Signal AI on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Factiva
- July 2026. Adds AI Company Insights reports on public and private companies. Factiva builds a report on a company from its financials, recent news and risk factors. Announced. [5]
- May 2026. Adds an AI Assistant that answers research questions with source links. Users ask research questions of Factiva’s licensed content in an AI assistant. Announced. [5]
- March 16, 2026. Brings Factiva news search into ChatGPT for verified customers. Factiva customers can search Factiva’s licensed news inside ChatGPT. Announced. [7]
- Jan. 20, 2026. Expands GenAI-licensed news sources to more than 8,000. Factiva now holds GenAI rights from more than 8,000 news and business sources. [8]
- Nov. 13, 2024. Factiva Smart Summary. GenAI search that returns concise summaries with citations drawn from licensed news sources, built on Google’s Gemini models on Google Cloud. [9]
Signal AI
- Sept. 29, 2026. Connects Signal AI to Gemini Enterprise via MCP. Gemini Enterprise agents can pull Signal AI’s external risk and reputation intelligence into their workflows through a custom MCP server connection. Announced. [6]
- July 29, 2026. Signal AI integration with Microsoft 365 Copilot. Copilot users ask natural-language questions and get answers from Signal AI’s licensed news, regulatory and analyst data. [10]
- July 7, 2026. Adds TVEyes Canada broadcast coverage. Adds about 300 English-language Canadian TV and radio channels to Signal AI’s broadcast monitoring. Announced. [11]
- June 25, 2026. Signal AI launches Search 2.0. Users describe what to track in plain English instead of Boolean, and the platform builds custom labels. Announced. [12]
- June 18, 2026. Signal AI launches Risk Scanner. Risk teams upload their own risk register, or let the AI suggest risks, and Risk Scanner watches global news for early signals against each risk and scores them in a risk matrix. [13]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Factiva | Signal AI |
|---|---|---|
| Discover | Core | Core |
| Search | Not found | Partial |
| Pitch | Not found | Not found |
| Measure | Partial | Core |
Phase scores come from each company’s row on the map [3][4].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Factiva or Signal AI.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Nov. 5, 2026
The newest source on this page was read on Nov. 5, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Factiva or Signal AI?
Neither has a dated agent launch on the map since May 5, 2025 [3][4].
Which is bigger, Factiva or Signal AI?
The map puts both in scale tier 1, enterprise incumbent. Factiva: Owned by Dow Jones, a division of publicly listed News Corp; site claims 33K sources, 400K news articles a day, 35M company profiles and 70M executive bios; Factiva has run since 1999. [4] Signal AI: 800+ enterprise customers, ~40% of the Fortune 500 (vendor claim); majority-owned by Battery Ventures since 2025. [3]
What do Factiva and Signal AI cost?
Factiva: Not published; 'Connect with an expert' (sales-led). [4] The map has no checked price for Signal AI.
Sources
- dowjones.com/professional/factiva. dowjones.com. Read .
- signal-ai.com. signal-ai.com. Read .
- Signal AI on the PR software map. Newsprint. Read .
- Factiva on the PR software map. Newsprint. Read .
- Adds AI Company Insights reports on public and private companies. Factiva product page. Read .
- Connects Signal AI to Gemini Enterprise via MCP. Signal AI blog. Read .
- Brings Factiva news search into ChatGPT for verified customers. Dow Jones investor briefing (News Corp 8-K). Read .
- Expands GenAI-licensed news sources to more than 8,000. Dow Jones press room. Read .
- Factiva Smart Summary. PR Newswire (Dow Jones). Read .
- Signal AI integration with Microsoft 365 Copilot. Signal AI press release. Read .
- Adds TVEyes Canada broadcast coverage. Signal AI What's New post. Read .
- Signal AI launches Search 2.0. Signal AI blog. Read .
- Signal AI launches Risk Scanner. Signal AI press release. Read .