Comparison
Otterly.ai vs Scrunch AI for PR teams, compared on launches, phases and scale
The short answer
On the map, Otterly.ai and Scrunch AI both sit in AI visibility [1][2]. Otterly.ai describes itself as "AI Search Monitoring Tool: Track ChatGPT, Perplexity & Google AIO" [1], and Scrunch AI as "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch" [2]. Otterly.ai is core in Discover, where Scrunch AI is not [3][4]. Otterly.ai has 17 dated product launches since May 5, 2025, and Scrunch AI has 29 [3][4].
| Otterly.ai | Scrunch AI | |
|---|---|---|
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Discover and Measure [3] | Measure [4] |
| Partial phases | None [3] | None [4] |
| Dated product launches since May 5, 2025 | 17 [3] | 29 [4] |
| Agent launches | 0 [3] | 0 [4] |
| Latest launch | Brand Reports filter by several tags and AI engines at once. Nov. 4, 2026 [5] | Content Generation drafts pages for AI visibility gaps. Nov. 4, 2026 [6] |
| Scale | Tier 2, established. '40,000 marketing professionals using OtterlyAI, as of August 2026'; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [3] | Tier 2, established. $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M; 'Trusted by 500+ leading brands and agencies' (vendor, about page and Sitecore release, 2026-06-03). [4] |
| Price on record | Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [3] | Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [4] |
| Site | https://otterly.ai/ | https://scrunch.com/ |
What each sells
Otterly.ai
Tracks brand mentions, citations and sentiment in ChatGPT, Google AI Overviews/AI Mode, Perplexity, Copilot, Gemini and Claude. [3]
Otterly.ai on the PR software map
Scrunch AI
A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents. [4]
Scrunch AI on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Otterly.ai
- Nov. 4, 2026. Brand Reports filter by several tags and AI engines at once. Otterly.ai’s Brand Reports can be filtered by more than one tag and more than one AI engine at a time. [5]
- Oct. 21, 2026. Brand Profiling: attributes and objections AI search attaches to a brand. A new Brand Profiling tab in each OtterlyAI brand report shows the attributes and objections AI search engines attach to a brand, scores them, compares them with competitors, and links each insight to the pages AI cited. [7]
- Aug. 4, 2026. Agent Analytics. Shows every AI agent and crawler visiting a website and which pages ChatGPT, Claude, Perplexity, Google, and other bots reach, via server-log integrations. [5]
- July 23, 2026. Citations Report: Winners & Losers, Starring & Citation Details View. Adds a Winners & Losers view of citation movements, starred/bookmarked URLs, and a Citation Details View of prompts and AI engines citing a URL. [8]
- June 25, 2026. Query Fan-Out. Enter a prompt and see the range of related, implicit, and comparative queries AI search engines may generate from it; add any as tracked prompts. [5]
Scrunch AI
- Nov. 4, 2026. Content Generation drafts pages for AI visibility gaps. Scrunch’s Content Generation finds topics and prompts no page on a customer’s site answers, ranks them and drafts a page for the one the user picks; the customer reviews and publishes. [6]
- Oct. 27, 2026. Zapier integration triggered by AI visibility signals. Scrunch launched a Zapier integration that triggers workflows from its AI visibility signals. [9]
- Oct. 1, 2026. Scrunch in SitecoreAI. Scrunch’s AI observability and optimization features built into SitecoreAI, with staged content drafts and approval. [10]
- Sept. 22, 2026. Agent Pages (GA). Renamed, generally available content-delivery layer serving AI-optimized pages to AI agents at the edge while humans see the unchanged site. [11]
- July 28, 2026. Keyword Volume Estimator. Estimates weekly volume, demand and commercial-intent scores for how often US users ask AI assistants about a keyword. Beta. [12]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Otterly.ai | Scrunch AI |
|---|---|---|
| Discover | Core | Not found |
| Search | Not found | Not found |
| Pitch | Not found | Not found |
| Measure | Core | Core |
Phase scores come from each company’s row on the map [3][4].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Otterly.ai or Scrunch AI.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Nov. 5, 2026
The newest source on this page was read on Nov. 5, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Otterly.ai or Scrunch AI?
Neither has a dated agent launch on the map since May 5, 2025 [3][4].
Which is bigger, Otterly.ai or Scrunch AI?
The map puts both in scale tier 2, established. Otterly.ai: '40,000 marketing professionals using OtterlyAI, as of August 2026'; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [3] Scrunch AI: $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M; 'Trusted by 500+ leading brands and agencies' (vendor, about page and Sitecore release, 2026-06-03). [4]
What do Otterly.ai and Scrunch AI cost?
Otterly.ai: Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [3] Scrunch AI: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [4]
Which covers Discover as a core phase?
Otterly.ai does [3]. The map scores Scrunch AI as not found there.
Sources
- otterly.ai. otterly.ai. Read .
- scrunch.com. scrunch.com. Read .
- Otterly.ai on the PR software map. Newsprint. Read .
- Scrunch AI on the PR software map. Newsprint. Read .
- Brand Reports filter by several tags and AI engines at once. Otterly.ai changelog (Nov 4, 2026). Read .
- Content Generation drafts pages for AI visibility gaps. Scrunch blog (Nov 4, 2026). Read .
- Brand Profiling: attributes and objections AI search attaches to a brand. OtterlyAI blog. Read .
- Citations Report: Winners & Losers, Starring & Citation Details View. OtterlyAI Blog. Read .
- Zapier integration triggered by AI visibility signals. Scrunch blog (Oct 27, 2026). Read .
- Scrunch in SitecoreAI. Scrunch blog. Read .
- Agent Pages (GA). Scrunch blog. Read .
- Keyword Volume Estimator. Scrunch blog. Read .