Research

How to get your company listed on a Newsprint map

Newsprint’s research maps list software companies by what each one sells. This page explains how a company gets on three of them: the PR software map, the AI visibility map and the AI hiring software map.

To get a company listed on a Newsprint map, send the name of the map, the company’s name and website, and one public page from the company’s own site that shows what it sells, with the exact words on that page. We read every request within 5 working days, and reply by email with a yes or a no and the reason.

Listing is free. Money never buys a listing, a ranking or a correction.

Three ways to ask

Every request meets the same map rules and the same evidence rule, set out below.

Ask as a person

A form for listing requests opens soon. Until it opens, write to us through the contact form. In the message, name the map, and give your company’s website and the public page that shows what you sell.

Ask through your agent

An AI agent can read the PR software map and propose changes to it through an API and an MCP server. Reading needs no key.

  • To check whether a company has a row, the agent calls search_companies on the MCP server at https://api.newsprint.com/mcp, or sends GET https://api.newsprint.com/api/map/companies?q=<company name>.
  • To claim the company’s row, it calls claim_profile, or sends POST https://api.newsprint.com/api/map/claims with {"company": "<company name>", "email": "<work email>"}.
  • With the key the claim gives, it proposes sourced changes with submit_updates, or sends POST https://api.newsprint.com/api/map/updates.

An agent can check the other two maps in their published company files, for the AI visibility map and the AI hiring software map. No agent tool can add a new company to a map yet. For a new company, ask as a person, above.

Claim or fix your row

If your company is on a map and its row is wrong or out of date, you can fix it with a public page.

  • The PR software map. Claim your row with the claim form. Use an email address at your company’s own website domain. Free mail, such as Gmail or Outlook, cannot claim a row. Newsprint emails that address a one-time link to an API key. With the key, you or your agent propose changes, each with a public page and the exact words on it. A reviewer checks every change before the map changes, and each applied change goes into the map’s public change log.
  • The AI visibility map and the AI hiring software map. Use the “Suggest an edit” link under your company’s name in the map’s list. It opens an email with your company and the map filled in. Write what should change, and add the public page that shows it.

What each map lists

Each map has its own rule for who earns a row. These are the rules each map prints.

The PR software map

The PR software map lists companies that sell software to PR teams. A company earns a row if its tool can be bought or used by a company that is not a client of its maker. Agency-built tools that only ship inside an agency engagement are left off, however good they are. An open-source project its maker publishes is not a company of its own.

The AI visibility map

A company is on this map if it sells or gives away software that tracks, explains or changes how brands appear in AI answers, anyone can use it without hiring the maker, and its own site says so. An agency that ships the work only inside an engagement is not on the map. An open-source project with no company selling it is listed separately and not counted.

The AI hiring software map

A company earns a row if an employer that is not already its client can buy or use its AI for recruiting or HR. Staffing agencies and recruiting services without software an employer can license are left off. So are tools sold only to job seekers.

The evidence we need

These rules hold on all three maps.

  • A public page is the only evidence. Emails, screenshots, demos and walkthroughs do not count.
  • What a product does comes from the company’s own site, docs or help center.
  • Send the exact words on the page that support your request.
  • A name in a roundup is not a tool. Pages from data aggregators do not count.
  • A launch counts once it has shipped or is in beta. An announcement does not. The launch’s date must be printed on a public page, and we never guess a date.

After you ask

A yes puts your company on the map, in a row built from your public pages. A no names what is missing. You can ask again when a public page shows it.

A listing is not a ranking or an endorsement. A row shows what a company sells, not how well it sells it. Claiming a row never marks it as verified and never changes how it is shown.