Software companies we track

Apollo.io: what it sells, price and AI features

Apollo.io is on the AI revenue operations software map. We record 7 dated launches and events for it. The latest is dated Sept. 30, 2026.

Updated . Launches and events from Oct. 9, 2025 to Sept. 30, 2026.

"Grow revenue with one connected GTM system." Apollo sells a B2B contact and company database together with sequences, a dialer, inbound routing, conversation intelligence and an AI Assistant to sales and revenue teams. It also sells Builder Studio and an Intelligence Layer, and runs inside Claude, ChatGPT and Perplexity through its MCP server. A free plan exists. Source: apollo.io.

Site
apollo.io
Founded
2015
Category
Sales engagement
Status
Active

On the research maps

  • The AI revenue operations software map

    "Grow revenue with one connected GTM system." Apollo sells a B2B contact and company database together with sequences, a dialer, inbound routing, conversation intelligence and an AI Assistant to sales and revenue teams. It also sells Builder Studio and an Intelligence Layer, and runs inside Claude, ChatGPT and Perplexity through its MCP server. A free plan exists. Source: apollo.io.

    Category
    Sales engagement
    Price
    free plan; Basic, Professional and Custom plans named, per-seat prices not shown on the pricing page text
    AI capabilities
    Named agent, Activity capture and CRM updates, Call and meeting analysis, Assistant, Data enrichment and hygiene, MCP or agent API, AI outreach and Scoring and routing
    Scale
    Established: a public parent, or a disclosed customer base (Its homepage says "over 600,000 companies" use Apollo; its newsroom cites 100K+ paying customers. Series D of $100M at a $1.6B valuation in 2023.)
    Founded
    2015

    Sources: apollo.io, apollo.io, apollo.io, apollo.io and cmswire.com.

    Apollo.io on the AI revenue operations software map

Launches and dated events, newest first

  1. Apollo unveils Builder Studio, Intelligence Layer and Messaging OS

    Launch, . At ApolloNEXT, Apollo introduced Builder Studio (describe a GTM workflow in natural language and get working pages, databases and automations), the Intelligence Layer (decides which opportunities matter most) and Messaging OS.

    Source: Vendor release. From the AI revenue operations software map.

  2. Apollo becomes a flagship data partner for Salesforce's Hunter agent

    Partnership, . Salesforce's Hunter outbound sales agent can use Apollo's network of 240 million contacts through seven Apollo prospecting actions, even for customers who do not use Apollo.

    Source: Vendor release. From the AI revenue operations software map.

  3. Apollo launches its app in ChatGPT

    Launch, . The beta app, powered by Apollo's MCP server, lets sales teams research, enrich and run outbound workflows inside one ChatGPT conversation, with OAuth access and Apollo permissions.

    Source: Vendor release. From the AI revenue operations software map.

  4. Apollo acquires Pocus

    Acquisition, . Apollo bought Pocus, an enterprise revenue intelligence platform that turns buying signals into prioritized action. Financial terms were not disclosed.

    Source: Vendor release. From the AI revenue operations software map.

  5. Apollo AI Assistant leaves beta as a GTM operating system

    Launch, . Apollo launched its AI Assistant, which runs prospecting, research, outreach and deal workflows from plain-language goals. It reports nearly 20,000 weekly active users and beta users booking 2.3x more meetings.

    Source: Vendor release. From the AI revenue operations software map.

  6. Apollo launches a beta native connector for Claude

    Launch, . Apollo's native connector and MCP server let Claude users find leads, enrich them and add them to sequences without leaving a Claude conversation. Apollo also released a Claude Code and Cowork plugin.

    Source: Vendor release. From the AI revenue operations software map.

  7. Apollo launches its Agentic End-to-End GTM Platform at ApolloNEXT

    Launch, . Apollo launched a platform that unifies outbound, inbound, deals and data enrichment under AI agents. It includes AI Assistant and AI Projects, Agentic Outbound (Parallel Dialer, AI Call Prep, Deliverability Suite), Agentic Inbound, Agentic Deals and Agentic Data Enrichment with Waterfall Enrichment.

    Source: Vendor release. From the AI revenue operations software map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Apollo.io: what it sells, price and AI features", https://www.newsprint.com/companies/apollo-io/, updated 2026-11-11

This page as Markdown or JSON.