Claap: what it sells, price and AI features
Claap is on the AI revenue operations software map. We record 6 dated launches and events for it. The latest is dated Oct. 27, 2026.
Updated . Launches and events from Aug. 1, 2025 to Oct. 27, 2026.
"AI that fills your CRM and de-risks every deal." Claap records sales calls, meetings and emails, with or without a bot, for reps, sales leaders and RevOps. Its AI writes values into standard and custom HubSpot and Salesforce fields after each call, scores calls against MEDDPICC, BANT and SPICED, and adds risks and next steps to the deal record. Source: claap.io.
- Site
- claap.io
- Category
- Conversation intelligence
- Status
- Active
On the research maps
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The AI revenue operations software map
"AI that fills your CRM and de-risks every deal." Claap records sales calls, meetings and emails, with or without a bot, for reps, sales leaders and RevOps. Its AI writes values into standard and custom HubSpot and Salesforce fields after each call, scores calls against MEDDPICC, BANT and SPICED, and adds risks and next steps to the deal record. Source: claap.io.
- Category
- Conversation intelligence
- Price
- from $32 per license per month (Pro); Business $60 per license per month; Basic free; Enterprise custom
- AI capabilities
- Named agent, Activity capture and CRM updates, Call and meeting analysis, Assistant, Deal inspection and MCP or agent API
- Scale
- Established: a public parent, or a disclosed customer base (Claap's own October 2025 post cites 700 customers; its site cites more than 10,000 sales reps.)
Sources: claap.io, claap.io, claap.io, claap.io, claap.io, claap.io and 1 more on the map.
Launches and dated events, newest first
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ClaapAgent opens inside the CRM
Launch, . ClaapAgent opens inside HubSpot, Salesforce, the calendar and Gmail, aware of the current deal. Claude and ChatGPT can also use a full quarter of calls.
Source: Vendor changelog. From the AI revenue operations software map.
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AI Fields turn calls into structured data
Launch, . AI-generated columns in meeting and deal views produce structured values across calls. They can auto-run on new calls and sync to the CRM.
Source: Vendor changelog. From the AI revenue operations software map.
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MCP insights and HubSpot field enrichment
Launch, . Smart tables and AI columns became readable by Claude and other MCP clients. Field enrichment can push insights to HubSpot Meetings, Calls and Leads.
Source: Vendor changelog. From the AI revenue operations software map.
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Claap AI 2.0 and Gong integration
Launch, . Claap rebuilt Claap AI to be faster and more precise, and added an integration that brings Gong recordings into Claap.
Source: Vendor changelog. From the AI revenue operations software map.
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Claap joins lemlist
Acquisition, . Claap announced it is joining lemlist to combine meeting intelligence with outreach follow-ups. Accounts, data and pricing stay the same. No deal value was given.
Source: Vendor blog. From the AI revenue operations software map.
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Claap adds Ask Claap AI and Claap MCP
Launch, . Ask Claap AI answers questions over meeting recordings. Claap MCP connects the recordings to AI tools.
Source: Vendor changelog. From the AI revenue operations software map.
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.
License: CC BY 4.0. Reuse it with credit to Newsprint.
Cite as: Newsprint, "Claap: what it sells, price and AI features", https://www.newsprint.com/companies/claap/, updated 2026-11-11