Software companies we track

Hootsuite: what it sells, price and AI features

Hootsuite is on 2 Newsprint research maps: the AI visibility map and the social monitoring map. We record 4 dated launches and events for it. The latest is dated July 1, 2026.

Updated . Launches and events from June 24 to July 1, 2026.

Hootsuite sells social and communications teams LLM Insights, which shows how brands and competitors appear in ChatGPT, Gemini, Claude and Perplexity. Source: hootsuite.com.

Site
hootsuite.com
Founded
2008
Category
AI visibility
Status
Active

On the research maps

  • The AI visibility map

    Hootsuite sells social and communications teams LLM Insights, which shows how brands and competitors appear in ChatGPT, Gemini, Claude and Perplexity. Source: hootsuite.com.

    Category
    Marketing suites
    Capabilities
    Tracks answers, Cited sources and Prompt research (partial)
    Founded
    2008

    Sources: hootsuite.com, hootsuite.com and hootsuite.com.

    Hootsuite on the AI visibility map

  • The social monitoring map

    Social media management suite (Perch publishing, Nest inbox, Parliament advocacy) with built-in listening powered by Talkwalker/Lumen, the Wisdom AI agent, a REST API for publishing/analytics/inbox, and MCP servers. An agent would draft posts, read analytics and query mentions. Source: hootsuite.com.

    Category
    Social listening suites
    Price
    Per user/month, annual billing, as published 2026-10: Standard $99, Professional $199, Advanced up to $399, Enterprise custom; 14-day trial. Pricing page does not mention API access.
    Platforms
    X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Bluesky, Threads, Reddit and Mastodon
    Scale
    Enterprise incumbent: nine-figure revenue or public-company scale (Own site claims 200K+ users and 6K+ enterprise customers; third-party estimates put revenue at roughly $315M-$400M (not company-reported).)

    Sources: hootsuite.com and hootsuite.com.

    Hootsuite on the social monitoring map

Launches and dated events, newest first

  1. Pricing page shows four tiers: $99, $199, up to $399

    Pricing change, . First archived page with Standard $99, Professional $199 and Advanced up to $399; Enterprise custom. Live page matches.

    Source: Wayback Machine of hootsuite.com. From the social monitoring map.

  2. Hootsuite introduces Wisdom, a social-first AI agent, and Social OS

    Launch, . Wisdom agent on live social data plus Social OS: Perch, Nest, Parliament, Lumen. Release claims 15+ years of data and 150M+ monitored sources.

    Source: Hootsuite newsroom. From the social monitoring map.

  3. MCP connectors across Perch, Nest and Lumen

    Announcement, . First Hootsuite MCP connectors announced; integrations page now lists Perch, Nest, Lumen and Parliament for ChatGPT, Claude, Copilot and Gemini.

    Source: Hootsuite. From the social monitoring map.

  4. MCP connectors for Perch, Nest, and Lumen

    Launch, . Hootsuite released MCP connectors for Perch, Nest and Lumen (listening) alongside its Social OS launch, per a trade summary.

    Source: Let's Data Science. From the social monitoring map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Hootsuite: what it sells, price and AI features", https://www.newsprint.com/companies/hootsuite/, updated 2026-11-12

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