Software companies we track

Later: what it sells, price and AI features

Later is on the social monitoring map. We record 4 dated launches and events for it. The latest is dated June 4, 2026.

Updated . Launches and events from March 26, 2025 to June 4, 2026.

Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product. Source: later.com.

Site
later.com
Founded
2014
Category
Social analytics
Status
Active

On the research maps

  • The social monitoring map

    Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product. Source: later.com.

    Category
    Social analytics
    Price
    Starter $18.75/mo, Growth $37.50/mo, Scale $82.50/mo billed yearly; benchmarking, mentions and brand health only on Scale.
    Platforms
    TikTok and Instagram
    Scale
    Established: a public parent, or a disclosed user or customer base (Owned by Mavrck (Summit Partners $135M, 2022); combined user base reported over 7 million.)
    Founded
    2014

    Sources: later.com, later.com and later.com.

    Later on the social monitoring map

Launches and dated events, newest first

  1. See brand sentiment at a glance

    Launch, . Sentiment Pills summarise brand sentiment across multiple profiles.

    Source: Releasebot (Later feed). From the social monitoring map.

  2. Brand DNA v1 in Social Listening

    Launch, . AI-generated analysis of a brand's Instagram presence with a competitor side-by-side view.

    Source: Releasebot (Later feed). From the social monitoring map.

  3. Why Hashtags Are Trending

    Launch, . AI-generated explanations for trending hashtags in Social Listening.

    Source: Releasebot (Later feed). From the social monitoring map.

  4. Competitive Benchmarking V2

    Launch, . Competitive Benchmarking V2: new navigation and up to five competitor lists for different brands.

    Source: Releasebot (Later feed). From the social monitoring map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Later: what it sells, price and AI features", https://www.newsprint.com/companies/later/, updated 2026-11-11

This page as Markdown or JSON.