Software companies we track

Muck Rack: new features and launches

We confirmed 38 product launches from Muck Rack since 2011. The latest, Opens early access to standalone Generative Pulse, was announced Oct. 26, 2026. We also record 1 funding round, 1 acquisition, 1 new company and 1 award or analyst placement.

Updated . Launches from 2009 to Oct. 26, 2026.

Muck Rack sells an AI communications platform to PR and communications teams. It combines a media database, monitoring, pitching, press release distribution and reporting. Named AI agents search the database, build media lists and analyze coverage, and Generative Pulse tracks citations across AI platforms.

Site
muckrack.com
Founded
2009
Category
PR suites
Status
Active
Price
not published by vendor (all tiers "Contact us"); third-party estimates range roughly $5K/yr (entry) to $50K+/yr (Premier + add-ons)

Every dated launch, newest first

  1. Opens early access to standalone Generative Pulse

    Announced Oct. 26, 2026. On a waitlist.

    Generative Pulse, a Muck Rack company, opens a standalone AI-portrayal platform that needs no Muck Rack subscription; the in-app tool is renamed Muck Rack AI Visibility. Full launch is planned for early 2027.

    Features: AI-answer tracking.

    Source: Generative Pulse (a Muck Rack company) wire release (GlobeNewswire, via FinancialContent).

  2. Named a Leader in the Gartner Magic Quadrant for PR and Media Monitoring Tools

    Announced Oct. 20, 2026.

    Gartner published its first Magic Quadrant for PR and Media Monitoring Tools, an evaluation of vendors of PR and media monitoring software, and placed Muck Rack as a Leader.

    Analyst placement: Leader, Gartner Magic Quadrant for PR and Media Monitoring Tools.

    Sources: Muck Rack blog, Meltwater press release (Gartner citation).

  3. Real-World AI Search Data for GEO Monitoring

    Available Sept. 10, 2026.

    Grounds Generative Pulse brand-visibility prompts in actual consumer AI-search queries instead of hypothetical brand-written ones.

    Features: AI-answer tracking.

    Sources: Yahoo Finance (syndicated GlobeNewswire release), GlobeNewswire (Muck Rack press release).

  4. Newsjacking Opportunities

    Available Sept. 9, 2026.

    AI feature surfacing emerging news conversations an organization could credibly join, with story context and a suggested pitch angle.

    Features: Trend detection, Story ideas and angles.

    Source: GlobeNewswire.

  5. Adds broadcast coverage, multiple subjects and AI summaries to Curation Engine

    Announced September 2026.

    Curation Engine now curates broadcast alongside online and print, tracks brand and competitors as separate subjects, and summarises the themes that matter.

    Features: Media monitoring, Coverage analysis.

    Source: Muck Rack blog (September 2026 innovations roundup).

  6. Adds tailored global print monitoring

    Announced September 2026.

    Organizations can add international print monitoring for the markets and publications they choose.

    Features: Media monitoring.

    Source: Muck Rack blog (September 2026 innovations roundup).

  7. Launches Coverage Hub

    Announced September 2026.

    Coverage Hub turns Muck Rack's reporting into a connected workspace, with Muck Rack Agent embedded for plain-language questions.

    Features: Reporting and measurement.

    Source: Muck Rack blog (September 2026 innovations roundup).

  8. Muck Rack MCP: Muck Rack insights in ChatGPT and Claude

    Announced September 2026.

    Muck Rack says teams can bring Muck Rack insights into AI tools such as ChatGPT and Claude through an MCP. No public docs, tool list or setup page.

    Features: Coverage analysis, MCP server.

    Source: Muck Rack blog.

  9. Filters Curation Engine alerts to email or Slack

    Announced September 2026.

    Teams choose which coverage reaches email or Slack based on sentiment, prominence and tags.

    Features: Media monitoring.

    Source: Muck Rack blog (September 2026 innovations roundup).

  10. Muck Rack Agent

    Announced September 2026.

    A chat agent inside Coverage Hub that answers plain-language questions with answers grounded in the team's Muck Rack data. Teams can also reach it from ChatGPT or Claude through the MCP.

    Features: Chat assistant, Coverage analysis, Journalist research.

    Source: Muck Rack blog.

  11. Licenses MIT Technology Review content for monitoring

    Announced July 27, 2026.

    Customers can monitor and read MIT Technology Review journalism, including paywalled articles, inside Muck Rack.

    Features: Media monitoring.

    Source: Muck Rack wire release (GlobeNewswire, via FinancialContent).

  12. Brings full-text Bloomberg journalism into Muck Rack

    Announced July 7, 2026.

    Bloomberg.com group subscribers can read full Bloomberg reporting inside Muck Rack; all users get Bloomberg mention notifications.

    Features: Media monitoring.

    Source: Bloomberg Media and Muck Rack joint wire release (GlobeNewswire, via FinancialContent).

  13. Redesigns Coverage Reports with KPI tiles and Share of Voice widgets

    Announced July 2026.

    The Analytics tab gains KPI tiles, customizable drag-and-drop widgets, a Card View of articles and Share of Voice widgets for competitors, campaigns and spokespeople.

    Features: Reporting and measurement.

    Source: Muck Rack blog (Q2 product roundup).

  14. Launches podcast monitoring across about 65,000 transcripts

    Available May 28, 2026.

    Standard and Premier customers can search full podcast transcripts, set podcast Trackers and Alerts, and add podcast contacts to lists at no extra cost.

    Features: Media monitoring.

    Source: Muck Rack wire release (GlobeNewswire, via FinancialContent).

  15. STAT content licensing

    Announced May 18, 2026.

    Muck Rack became the first communications platform to license STAT content, surfacing healthcare/biotech headlines in its monitoring platform.

    Source: GlobeNewswire (Muck Rack press release).

  16. Curation Engine launch

    Available April 28, 2026.

    Muck Rack launched Curation Engine, AI trained by its Media Intelligence team that replaces Boolean search for relevance, tagging, sentiment and prominence.

    Source: GlobeNewswire (Muck Rack press release).

  17. AI Visibility Badges

    Available March 5, 2026.

    Tiered badges showing which journalists and outlets are most frequently cited in AI-generated answers, from Generative Pulse data.

    Features: AI-cited sources.

    Source: Yahoo Finance (syndicated GlobeNewswire release).

  18. AI Search Agent turns plain-language prompts into Boolean searches

    Announced March 2026.

    Users describe what they want to monitor in plain language and the agent writes the structured Boolean search.

    Features: Media monitoring, AI agents.

    Source: Muck Rack blog (Q1 product roundup).

  19. Adds Pitch Placement Impact widgets

    Announced March 2026.

    Dashboard widgets plot pitch performance alongside coverage spikes to tie outreach to results.

    Features: Reporting and measurement.

    Source: Muck Rack blog (Q1 product roundup).

  20. Adds Entities to separate real brand mentions from lookalike terms

    Announced March 2026.

    AI uses context to tell true brand mentions from lookalike terms, so coverage is captured by meaning rather than keyword match.

    Features: Media monitoring.

    Source: Muck Rack blog (Q1 product roundup).

  21. Media List Agent

    Available Feb. 2, 2026.

    Muck Rack's first branded AI agent: recommends journalists to add or remove from a media list based on pitch content, with explanations.

    Features: Journalist research.

    Sources: Manila Times (syndicated GlobeNewswire release), GlobeNewswire (Muck Rack press release).

  22. Pitch Coverage Detection

    Available Oct. 14, 2025.

    Spots when a pitch turns into earned coverage and links the article back to the pitch that won it.

    Features: Media monitoring, Reporting and measurement.

    Source: GlobeNewswire (Muck Rack press release).

  23. Generative Pulse

    Available July 30, 2025.

    Tracks and helps shape brand visibility and Share of Voice across AI answers from ChatGPT, Claude and Gemini.

    Features: AI-answer tracking, AI-cited sources.

    Sources: Yahoo Finance (syndicated GlobeNewswire release), Muck Rack blog.

  24. Global Press Release Distribution

    Available May 7, 2025.

    Muck Rack began distributing press releases over the wire (GlobeNewswire) from inside the platform.

    Features: Distribution and newsroom.

    Source: GlobeNewswire (via FinancialContent).

  25. Inbound Media Manager

    Available April 22, 2025.

    Muck Rack added a workspace to log, assign and track journalist requests that arrive by email.

    Features: PR CRM.

    Source: Muck Rack Blog (read from the 2025 web.archive.org copy).

  26. Media Brief Assistant

    Available Feb. 3, 2025.

    Generates a journalist background, coverage, interview themes and suggested-answer brief from a journalist and interviewee name.

    Features: Press release and content writing.

    Source: Muck Rack blog.

  27. AI monitoring, reporting and analysis features (PR Hit Score, Interactive Presentations, Topics in Reporting)

    Available Oct. 9, 2024.

    Muck Rack introduced PR Hit Score, Interactive Presentations, and AI-driven Topics in Reporting for coverage analysis.

    Source: GlobeNewswire (Muck Rack press release).

  28. Topics in Reporting

    Available Oct. 9, 2024.

    Extracts themes and meaning from media coverage to surface conversations, media opportunities and reputational threats.

    Features: Coverage analysis.

    Source: AsiaOne (syndicated GlobeNewswire release).

  29. Article Topics filter

    Available Oct. 2, 2024.

    Muck Rack tags each article with up to four topics so users can filter coverage without Boolean strings.

    Features: Coverage analysis.

    Source: Muck Rack Blog (read from the 2025 web.archive.org copy).

  30. Muck Rack Acquires Keyhole

    Announced Sept. 3, 2024.

    Muck Rack acquired social listening and analytics platform Keyhole, its first acquisition, to add social listening.

    Source: Muck Rack blog / newsroom.

  31. Social listening (Keyhole)

    Available Sept. 3, 2024.

    Muck Rack bought Keyhole and let customers add social listening and social sentiment to their subscription.

    Features: Media monitoring.

    Source: Muck Rack Blog (read from the 2025 web.archive.org copy).

  32. Major measurement and reporting enhancements

    Announced March 6, 2024.

    Muck Rack launched an AI-powered analytics suite with five outcome-based Dashboards templates and new reporting widgets.

    Source: Muck Rack blog.

  33. Dashboard outcome templates, share of voice and 5-year history

    Available March 6, 2024.

    Muck Rack added outcome-based dashboard templates and new report widgets for PR measurement.

    Features: Reporting and measurement.

    Source: Business Wire (read from a web.archive.org copy).

  34. AI-powered media relations and monitoring features

    Announced Oct. 25, 2023.

    Muck Rack added Recommended Journalists suggestions and Coverage Report spike-alert AI features.

    Source: Muck Rack blog.

  35. Coverage Report Spike Notifications

    Available Oct. 25, 2023.

    Muck Rack emails users when it detects an unusual rise in article volume in a coverage report.

    Features: Media monitoring.

    Source: Muck Rack Blog (read from the 2025 web.archive.org copy).

  36. Recommended Journalists

    Available Oct. 25, 2023.

    Generates a tailored five-contact list of journalists to add to a media list from Muck Rack's media database.

    Features: Journalist research.

    Source: Muck Rack Blog (verified via LinkedIn repost; direct fetch Cloudflare-blocked).

  37. PressPal.ai

    Available April 6, 2023.

    AI tool that drafts a press release from a prompt and surfaces relevant journalists based on that release's keywords.

    Features: Press release and content writing, Journalist research.

    Sources: AiThority (syndicated BusinessWire release), Muck Rack blog.

  38. Global Media Monitoring expansion to 600,000+ outlets

    Available March 21, 2023.

    Muck Rack tripled the articles it monitors by sourcing coverage with AI and machine learning.

    Features: Media monitoring.

    Source: Muck Rack Blog (read from the 2025 web.archive.org copy).

  39. $180 million Series A from Susquehanna Growth Equity

    Announced Sept. 7, 2022.

    Muck Rack took its first outside funding, a $180M Series A minority investment from Susquehanna Growth Equity.

    Source: TechCrunch.

  40. Print content database

    Available Sept. 8, 2021.

    Muck Rack added a searchable database of print articles so PR teams can monitor and report on print coverage.

    Features: Media monitoring.

    Source: Business Wire (read from a web.archive.org copy).

  41. Muck Rack software platform with journalist profiles and a media database

    Available 2011.

    Muck Rack turned its journalist site into a paid PR software platform with a searchable media database.

    Features: Media database.

    Source: Muck Rack (About page, read from the 2025 web.archive.org copy).

  42. Muck Rack founded

    Announced 2009.

    Greg Galant and Lee Semel launched Muck Rack as a free website for journalists to build online portfolios.

    Source: Muck Rack blog (15th anniversary post).

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Muck Rack: new features and launches", https://www.newsprint.com/companies/muck-rack/, updated 2026-10-29

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