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MVPR: new features and launches

We confirmed 10 product launches from MVPR since February 2026. The latest, Releases Ivy AI Assistants, was announced Sept. 21, 2026.

Updated . Launches from Feb. 11 to Sept. 21, 2026.

MVPR sells Ivy, a PR operating system for in-house communications teams and PR agencies. It holds tasks and approvals in one workspace, with semantic journalist search and a shared journalist CRM. AI assistants draft pitches, follow-ups and newsjacking responses, and nothing goes out without user approval.

Site
mvpr.io
Founded
2020
Category
PR suites
Status
Active
Price
GBP list, excluding VAT: Standard £249/mo per account with 1 seat; extra seat £49/mo; extra account £200/mo; the same prices for in-house teams and for agencies; Enterprise custom; demo-led ('Book a Demo'), no self-serve sign-up found.

Every dated launch, newest first

  1. Releases Ivy AI Assistants

    Announced Sept. 21, 2026.

    The Ivy Chats feature is released under the name Ivy AI Assistants.

    Features: Chat assistant, AI agents.

    Source: MVPR product updates.

  2. Warns before sending AI-generated text from the inbox

    Announced July 8, 2026.

    The shared inbox detects pasted content that looks AI-generated and warns before sending.

    Features: Pitch writing, Sending and follow-up.

    Source: MVPR product updates.

  3. Opens web resources to all users

    Announced July 6, 2026.

    Any user can add a web resource, such as a company blog, that the AI assistant reads periodically and draws on.

    Features: Chat assistant.

    Source: MVPR product updates.

  4. Adds a language-aware journalist salutation merge tag

    Announced June 15, 2026.

    A journalist.salutation tag writes the correct formal or informal greeting for each journalist's language.

    Features: Pitch writing, Sending and follow-up.

    Source: MVPR product updates.

  5. Adds run limits to Ivy scheduled actions

    Announced June 11, 2026.

    Scheduled AI actions can stop on their own after a set number of runs.

    Features: AI agents.

    Source: MVPR product updates.

  6. Notifies users when a journalist visits their press page

    Announced June 10, 2026.

    Email or Slack notifications fire on mail bounces and when a journalist visits or downloads content from a press page.

    Features: Distribution and newsroom, Sending and follow-up.

    Source: MVPR product updates.

  7. Improves journalist imports with publication websites and notes

    Announced June 9, 2026.

    Imports accept a publication website and a note per journalist, and de-duplicate publications that share a domain.

    Features: PR CRM.

    Source: MVPR product updates.

  8. Lets each Ivy assistant have its own system prompt

    Announced Feb. 25, 2026.

    Per-Ivy system prompts tune behaviours such as opportunity response and newsjacking, overriding company-level prompts.

    Features: AI agents.

    Source: MVPR product updates.

  9. Identifies the journalist and story behind each Google Alert

    Announced Feb. 11, 2026.

    Google Alerts results now show the journalist, publication and story, with one click to message, list or news-track the journalist.

    Features: Media monitoring, Journalist research.

    Source: MVPR product updates.

  10. Builds journalist target lists from competitor coverage

    Announced Feb. 11, 2026.

    Users ask Ivy to pull every journalist who covered their competitors in a period and add the list in one action.

    Features: Media lists built by agents, Journalist research.

    Source: MVPR product updates.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "MVPR: new features and launches", https://www.newsprint.com/companies/mvpr/, updated 2026-10-28

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