Propel: new features and launches
We confirmed 18 product launches from Propel since 2018. The latest, Automatic follow-up cancellation when a journalist replies, became available Oct. 15, 2026. We also record 1 funding round and 1 new company.
Updated . Launches from 2018 to Oct. 15, 2026.
Propel sells a PR CRM with an AI agent to PR teams. It includes a journalist database, AI pitch drafts sent from Gmail or Outlook, and media monitoring with brand mention alerts. Business Outcomes reporting shows ROI and team performance on dashboards.
- Site
- propel-ai.com
- Founded
- 2019
- Category
- AI PR assistants and agents
- Status
- Active
- Price
- not published; Essentials, Pro and Premium are gated by seats and alert volume
Every dated launch, newest first
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Automatic follow-up cancellation when a journalist replies
Available Oct. 15, 2026.
If a journalist replies before a scheduled follow-up goes out, Propel cancels the follow-up.
Features: Sending and follow-up.
Source: Propel blog.
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Contact notes in the Gmail and Outlook plugin
Available Oct. 15, 2026.
Notes added to a contact now show in the Propel plugin inside Gmail and Outlook while pitching.
Features: PR CRM.
Source: Propel blog.
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PropeLLM (First Large Language Model Built for PR)
Announced Aug. 17, 2026.
Propel's own large language model, trained on proprietary PR pitch, article, and journalist data, positioned as the first LLM built for PR.
Features: AI agents.
Source: Propel AI newsroom.
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Signal AI partnership
Announced Oct. 14, 2025.
Signal AI and Propel AI announced a strategic partnership pairing Signal AI's media monitoring with Propel's journalist targeting and outreach.
Source: Propel AI newsroom.
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Propel 2.0 GA, re-marketed as "first AI agent for PR"
Available Nov. 12, 2024.
Propel took Propel 2.0's AI media database and AI-personalized email intros out of beta and re-marketed the release as the "first AI agent for PR."
Source: Propel AI newsroom.
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Propel 2.0 general release: AI-powered media database out of beta
Available Nov. 12, 2024.
Propel 2.0 takes the AI media database out of beta and adds Projects, analytics and self-checkout.
Features: Media database, Journalist research.
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AI Personalized Intros
Available March 11, 2024.
Generative AI in Propel's Gmail/Outlook plugin that drafts a personalized pitch, including a lead paragraph based on a journalist's recent articles.
Features: Pitch writing.
Source: Propel AI Blog.
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AI-Powered Journalist Matching (Propel 2.0)
Announced Feb. 21, 2024.
Deep-learning-driven matching of PR professionals to the most relevant journalists, part of the Propel 2.0 platform update.
Features: Journalist research.
Source: CustomerThink.
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AI Media War Room
Available Oct. 31, 2023.
Tool combining Propel's monitoring technology with AI to flag biased media coverage and help generate rebuttal outreach.
Features: Coverage analysis, Pitch writing.
Source: NoCamels.
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AI Media List Builder
Available May 5, 2023.
AI-powered media database that auto-suggests the most relevant journalists to pitch based on a press release, keywords, or company name.
Features: Journalist research.
Source: MarTech Cube.
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AMIGA
Available March 8, 2023.
End-to-end AI assistant generating personalized pitch and press release drafts, trained on Propel's proprietary PR dataset.
Features: Pitch writing, Press release and content writing.
Source: Propel AI Newsroom.
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PRM3 (PR Management, Monitoring and Measurement)
Available Nov. 30, 2022.
A bundle of PR CRM, monitoring with LexisNexis and TVEyes data, and ROI dashboards with non-vanity coverage metrics.
Features: PR CRM, Media monitoring, Reporting and measurement.
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Follow-Up Assist
Available Nov. 9, 2022.
Schedule all follow-up pitches for a campaign in one batch while keeping each one personal.
Features: Sending and follow-up.
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PitchBooster
Available Aug. 24, 2022.
AI picks the day and hour each journalist is most likely to open a pitch and schedules the send.
Features: Sending and follow-up.
Source: Propel newsroom (Propel Launches AI Enabled PitchBooster).
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$4.5M seed round
Announced Feb. 21, 2022.
Propel raised a $4.5 million seed round led by NFX (second seed tranche), bringing total funds raised to $6 million.
Source: Propel AI newsroom.
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Propel monitoring suite
Available January 2021.
Online monitoring, social listening and broadcast monitoring with share-of-voice analytics.
Features: Media monitoring.
Source: Sword and the Script (Off Script No. 47, 2021-03-09).
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Propel monitoring suite: sentiment analytics
Available January 2021.
Share of voice and sentiment analytics inside the monitoring suite.
Features: Coverage analysis.
Source: Sword and the Script (Off Script No. 47, 2021-03-09).
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Propel media database
Available 2020.
Propel launched a media database of journalists, influencers and articles.
Features: Media database.
Source: Sword and the Script (Off Script No. 47, 2021-03-09).
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Propel PRM Launched
Announced 2019.
Propel PRM launched in 2019, per Propel's own site describing it as "the world's first CRM for PR"; founder Zach Cutler separately said in a 2021 interview that he launched the first PRM in 2018.
Source: Propel AI (site).
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Propel PRM, the first PR CRM
Available 2018.
Propel's CEO says Propel launched the first PR management (PRM) platform, a CRM for PR, in 2018.
Features: PR CRM.
Source: Sword and the Script (Off Script No. 47, 2021-03-09).
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.
License: CC BY 4.0. Reuse it with credit to Newsprint.
Cite as: Newsprint, "Propel: new features and launches", https://www.newsprint.com/companies/propel/, updated 2026-10-28