RepTrak: what it sells, price and AI features
RepTrak is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 5 dated launches and events for it. The latest is dated December 2025.
Updated . Launches and events from 1997 to December 2025.
"Reputation is a Measurable and Manageable Asset." A reputation intelligence company, formerly the Reputation Institute, that surveys real stakeholders in 60+ countries and sells the results as Reputation, Brand and ESG scores with industry benchmarks. Its Compass platform adds dashboards, reports and 'Purposeful AI' diagnostics, AI as a Stakeholder scores how ChatGPT, Gemini and other AI platforms portray a company, and an Advisory team of 75+ experts interprets the data. It is survey-based and not media monitoring or social listening. Source: reptrak.com.
- Site
- reptrak.com
- Founded
- 1997
- Category
- Measurement and reporting
- Status
- Active
- Price
- not published; sales-led ('Book a demo', 'Contact sales'); sold as a subscription 'RepTrak Program' with advisory services
On the research maps
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The PR software map
"Reputation is a Measurable and Manageable Asset." A reputation intelligence company, formerly the Reputation Institute, that surveys real stakeholders in 60+ countries and sells the results as Reputation, Brand and ESG scores with industry benchmarks. Its Compass platform adds dashboards, reports and 'Purposeful AI' diagnostics, AI as a Stakeholder scores how ChatGPT, Gemini and other AI platforms portray a company, and an Advisory team of 75+ experts interprets the data. It is survey-based and not media monitoring or social listening. Source: reptrak.com.
- Category
- Measurement and reporting
- Price
- not published; sales-led ('Book a demo', 'Contact sales'); sold as a subscription 'RepTrak Program' with advisory services
- Covers
- Discover and Measure
- Scale
- Funded challenger: institutional funding disclosed (founded in 1997 according to the 2020 rebrand release, while the current About page instead says 'Established in 2004'; '6K+ Companies Measured', '60+ Countries' and over 1 million company ratings per year (vendor), which are measurement counts rather than customer counts; majority recapitalization by Periscope Equity on 2024-11-19; revenue not disclosed)
- Founded
- 1997
Sources: reptrak.com and 10 more on the map.
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The AI visibility map
Sells large organizations reputation data and advisory, including AI as a Stakeholder analysis of how AI platforms portray a company. Source: reptrak.com.
- Category
- PR and monitoring
- Capabilities
- Tracks answers, Cited sources (partial) and Content (partial)
- Founded
- 1997
Sources: reptrak.com and reptrak.com.
Launches and dated events, newest first
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Compass with Purposeful AI and AI as a Stakeholder
Product launch, . Compass unifies global survey data and behavioral signals with AI-powered diagnostics, and includes an AI as a Stakeholder diagnostic that shows how AI-driven narratives affect reputation.
Source: RepTrak newsroom. From the launch record.
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Periscope Equity acquires RepTrak
Acquisition, . The RepTrak Company announces a majority recapitalization by Periscope Equity, a Chicago-based private equity firm; the release's headline and URL call it an acquisition.
Source: RepTrak. From the launch record.
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RepTrak for Industry
Product launch, . Industry-specific reports and expert advisers across 30+ industries in 60 countries, added to the RepTrak platform.
Source: RepTrak newsroom. From the launch record.
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Reputation Institute rebrands as The RepTrak Company
Rebrand, . The company, formerly the Reputation Institute, announces a new name, logo, website and domain (reptrak.com).
Source: RepTrak. From the launch record.
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Reputation Institute founded
Founded, . RepTrak's 2020 rebrand release says the company, then called the Reputation Institute, was founded in 1997 and had its global headquarters in Boston.
Source: RepTrak. From the launch record.
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.
License: CC BY 4.0. Reuse it with credit to Newsprint.
Cite as: Newsprint, "RepTrak: what it sells, price and AI features", https://www.newsprint.com/companies/reptrak/, updated 2026-11-12