Semrush AI PR Toolkit: new features and launches
We confirmed 18 product launches from Semrush AI PR Toolkit since April 2015. The latest, Semrush AI PR Toolkit live on semrush.com, became available in September 2025. We also record 2 acquisitions, 1 new company and 1 rebrand.
Updated . Launches from 2013 to April 28, 2026.
Semrush AI PR Toolkit, formerly Prowly, sells PR software to PR teams. Its media database shows which outlets influence AI answers and builds journalist lists. Teams draft pitches and releases with AI, send them from their own email, and track coverage and competitor share of voice.
- Site
- semrush.com
- Founded
- 2013
- Category
- PR suites
- Status
- Active
- Price
- Base $149/mo, Pro $279/mo, Business $499/mo (billed annually); Enterprise custom; 7-day free trial
Every dated launch, newest first
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Adobe completes Semrush acquisition
Announced April 28, 2026.
Adobe announced completion of its acquisition of Semrush Holdings, Inc., which owns Prowly/the AI PR Toolkit.
Source: Adobe newsroom.
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Semrush AI PR Toolkit
Announced January 2026.
prowly.com became a one-page notice that "Prowly is now the Semrush AI PR Toolkit," sending new customers to the Semrush add-on (Wayback shows the switch between 2026-01-03 and 2026-01-30).
Source: Prowly.com (transition notice).
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Semrush AI PR Toolkit live on semrush.com
Available September 2025.
The Semrush AI PR Toolkit product page was live at semrush.com/pr-toolkit ahead of the prowly.com domain's later switch to a transition notice.
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AI-cited media finder
Available 2025.
AI-Cited Media Database identifies the top AI-cited media outlets in an industry, letting users build lists ranked by AI-citation influence.
Features: AI-cited sources, Journalist research.
Source: Semrush blog.
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AI Irrelevancy Detection
Available 2025.
Automatically removes off-topic, misleading or duplicate mentions from PR monitoring.
Features: Media monitoring.
Source: Semrush blog.
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Prowly leadership transition
Announced Sept. 11, 2024.
Co-founder Joanna Drabent stepped down as Prowly CEO after 12 years; co-founder Sebastian Przyborowski became CEO.
Source: Prowly Journal: Prowly Announces Leadership Transition.
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Broadcast monitoring via TVEyes
Available Sept. 3, 2024.
Prowly added TV and radio monitoring through a TVEyes partnership.
Features: Media monitoring.
Source: Prowly Journal.
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Audience analytics in the Media Database
Available July 22, 2024.
Prowly added visitor profiles of media outlets' domains (from Semrush data) as filters for building media lists.
Features: Media database, Journalist research.
Source: Prowly Journal.
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Prowly AI story angles and content review
Available April 22, 2024.
Prowly added AI-generated story-angle suggestions and an 11-point AI content review to its press-release writer.
Source: Prowly Journal: Prowly's new approach to writing press releases with AI.
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AI content review and suggestions
Available April 22, 2024.
Prowly's AI Assistant reviews a press release draft against eleven criteria and rewrites chosen passages.
Features: Press release and content writing.
Source: Prowly Journal.
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AI story angle ideas
Available April 22, 2024.
AI feature generating multiple distinct story angle suggestions for a press release to help users find a fresh hook.
Features: Story ideas and angles.
Source: Prowly Journal.
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AI Assistant
Available April 3, 2024.
AI Assistant built specifically for PR professionals, generating press release drafts and editing suggestions with ready-made prompts.
Features: Press release and content writing, Chat assistant.
Source: Prowly Magazine.
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AI press release drafting (live-generated questions)
Available September 2023.
Prowly's first AI feature: a sequence of AI-generated follow-up questions used to produce a press release draft.
Features: Press release and content writing.
Source: Prowly Journal.
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PR Reports
Available Aug. 18, 2022.
Prowly released automated coverage reports that pull clippings, PR metrics and pitch statistics into a shareable report.
Features: Reporting and measurement.
Source: Prowly Journal.
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Media Database keyword search of articles and tweets
Available Aug. 16, 2022.
Prowly's media database got keyword search over journalists' latest articles and tweets, with date filters and typo tolerance.
Features: Media database.
Source: Prowly Journal.
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AI Media Monitoring (sentiment analysis)
Available May 13, 2022.
Media monitoring tool that uses AI to evaluate sentiment, context, and 15+ other factors on PR mentions and generates alerts.
Features: Media monitoring, Coverage analysis.
Source: Semrush News (Prowly).
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Prowly Media Monitoring
Available April 22, 2022.
Prowly launched media monitoring with keyword search, filters, dashboards and real-time alerts.
Features: Media monitoring.
Source: Prowly Journal.
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SEMrush Acquires Fast-growing SaaS PR Tech Company Prowly
Announced Sept. 16, 2020.
SEMrush announced it acquired a 100% stake in Prowly, a Warsaw-based PR SaaS startup.
Source: PR Newswire: SEMrush acquires Prowly.
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Prowly analytics for press rooms and releases
Available March 14, 2018.
Prowly added traffic analytics and contact activity tracking across press releases, press rooms and mailings.
Features: Reporting and measurement.
Source: Prowly Journal.
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Prowly Brand Journal (online press room)
Available April 2, 2015.
Prowly launched branded online newsrooms that gather a company's press releases, posts and social content; Spotify Poland was the first.
Features: Distribution and newsroom.
Source: Prowly Journal.
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Prowly founded
Announced 2013.
Joanna Drabent and Sebastian Przyborowski founded Prowly, a PR software company, in Warsaw, Poland.
Source: Prowly Journal: Prowly Announces Leadership Transition.
1 more launch has no confirmed date; it is in the data file.
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.
License: CC BY 4.0. Reuse it with credit to Newsprint.
Cite as: Newsprint, "Semrush AI PR Toolkit: new features and launches", https://www.newsprint.com/companies/semrush-ai-pr-toolkit/, updated 2026-10-28