Software companies we track

Sprinklr: what it sells, price and AI features

Sprinklr is on 2 Newsprint research maps: the AI visibility map and the social monitoring map. We record 8 dated launches and events for it. The latest is dated Oct. 22, 2026.

Updated . Launches and events from Feb. 13, 2025 to Oct. 22, 2026.

Sprinklr sells enterprise teams LLM Insights, which tracks brand visibility, sentiment and sources across AI engines and recommends content and community actions. Source: sprinklr.com.

Site
sprinklr.com
Founded
2009
Category
AI visibility
Status
Active

On the research maps

  • The AI visibility map

    Sprinklr sells enterprise teams LLM Insights, which tracks brand visibility, sentiment and sources across AI engines and recommends content and community actions. Source: sprinklr.com.

    Category
    Marketing suites
    Capabilities
    Tracks answers, Cited sources, Content, PR and outreach and Prompt research

    Sources: sprinklr.com.

    Sprinklr on the AI visibility map

  • The social monitoring map

    Enterprise unified customer-experience platform; Sprinklr Insights/Social Listening covers 30+ social and digital channels plus news, forums, TV/radio/print, with AI Topics, AI Agents, Copilot, LLM Insights and an MCP server. Source: sprinklr.com.

    Category
    Social listening suites
    Price
    Enterprise quote only. Self-serve plans reportedly ended 2026-04-30 (third-party). Third-party procurement estimates $50K-$130K+/yr; not Sprinklr-published.
    Platforms
    X, Reddit, Bluesky, Threads, Instagram, Facebook, YouTube, TikTok, News, Forums, Reviews and Podcasts
    Scale
    Enterprise incumbent: nine-figure revenue or public-company scale (Public company (investors.sprinklr.com Investor Relations link); enterprise CX platform with nine-figure revenue.)
    Founded
    2009

    Sources: sprinklr.com, socialbu.com and en.wikipedia.org.

    Sprinklr on the social monitoring map

Launches and dated events, newest first

  1. Sprinklr VOC Agent Suite becomes available in Gemini Enterprise Agent Marketplace

    Launch, . Existing Sprinklr customers can access authenticated voice-of-customer agents from Gemini Enterprise through Agent-to-Agent integration.

    Source: investors.sprinklr.com. From the social monitoring map.

  2. Sprinklr ships Insights MCP and a platform MCP server in its Fall '26 release

    Launch, . Insights MCP connects governed listening intelligence to AI assistants, while the broader server exposes Sprinklr product capabilities to Claude and ChatGPT.

    Source: sprinklr.com. From the social monitoring map.

  3. Sprinklr Introduces New AI Capabilities to Help Brands Move from Insights to Real-Time Customer Action

    Beta, . Summer '26 release: Sprinklr MCP (beta) lets users access Sprinklr insights inside Microsoft Copilot, ChatGPT and Claude; Voice AI agents; LLM Insights; ViralMoment video analytics.

    Source: Sprinklr investor relations. From the social monitoring map.

  4. Sprinklr Acquires ViralMoment

    Acquisition, . Sprinklr buys the assets of ViralMoment, a frame-by-frame social video intelligence startup.

    Source: DestinationCRM. From the social monitoring map.

  5. Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence

    Acquisition, . Bought assets of ViralMoment: video-native AI analysing social video frame by frame across visuals, audio and on-screen text. Price undisclosed.

    Source: Sprinklr investor relations. From the social monitoring map.

  6. Sprinklr Unveils Next Wave of AI-Native Customer Experience Innovation with Spring '26 (26.4) Release

    Launch, . AI Topics use GenAI enrichments to filter noise in listening; Autonomous Evaluation for agents; AI+ Studio; Marketing Copilot; Deep Research.

    Source: Sprinklr investor relations. From the social monitoring map.

  7. X (formerly known as Twitter) provides us with certain data that supports our Unified-CXM platform

    Policy, . FY2026 10-K (year ended 2026-01-31): Sprinklr's X data agreement 'expires on December 31, 2026'; social listening depends on third-party APIs such as X and Meta.

    Source: SEC EDGAR (Sprinklr 10-K). From the social monitoring map.

  8. Sprinklr Announces New Integration with Bluesky for Insights and Publishing

    Launch, . Bluesky data in social listening dashboards and research plus publishing, via API integration.

    Source: Sprinklr investor relations. From the social monitoring map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Sprinklr: what it sells, price and AI features", https://www.newsprint.com/companies/sprinklr/, updated 2026-11-12

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