Comparison
Featured vs Press Hook for PR teams, compared on launches, phases and scale
The short answer
On the map, Featured and Press Hook both sit in journalist requests and relationships [1][2]. Featured describes itself as "Featured is the AI co-pilot for PR and the company that owns and operates HARO and Connectively" [1], and Press Hook as "Get matched with journalists already looking for you" [2]. Only Featured has a dated agent launch on the map, "Workflows: always-on PR automations that re-run a search and deliver only what is new" [1]. Press Hook has the larger disclosed scale, tier 2 against tier 3 [3][4].
| Featured | Press Hook | |
|---|---|---|
| Category | Journalist requests and relationships [1] | Journalist requests and relationships [2] |
| Core phases | Discover, Search and Pitch [4] | Discover and Pitch [3] |
| Partial phases | Measure [4] | Search and Measure [3] |
| Dated product launches since April 29, 2025 | 24 [4] | 0 [3] |
| Agent launches | 2 [4] | 0 [3] |
| Latest launch | Find Bookstores: search 1,093 US indie bookstores that host author events. Oct. 22, 2026 [5] | Free AI Pitch Generator. March 14, 2023 [6] |
| Scale | Tier 3, funded challenger. $1.95M raised over 3 rounds; 16 staff (Jun 2026). The 100,000+ users are a free ad-supported audience, not customers. [4] | Tier 2, established. Founded 2020; homepage on 2026-10-19 counts 1,173 brands with coverage, 10,344 press articles landed and 2,684 approved journalists (vendor); $1.5M funding announced 2021-10-19, led by Emergent Ventures, The Fund and TnT Ventures; founder says it passed $1M ARR and reached $1.5M ARR (Pulse 2.0, 2023-04-24); about 20 staff (Hypepotamus, 2023-03-10); no later funding or revenue disclosed. [3] |
| Price on record | Free, Lite $29/mo ($348/yr), Pro $79/mo ($948/yr); same features, different daily AI allowance. [4] | Per month in USD: Basic $49 (intro price until Dec 31, list $99; first sample-request unlock free, then $49 each; pitch packs 10 for $250 or 25 for $450), Proactive $699 (unlimited sample-request unlocks, 100 pitches a month), Premium $1,499 (Press Hook's team writes and sends the pitches; 6-month minimum on monthly billing); agency bundles Proactive 5 brands $499 and 10 brands $999; six-monthly saves 12% and annual saves 20%; free for journalists; Premium is sales-led ('Talk to us'). [3] |
| Site | https://featured.com/about | https://www.presshook.com/ |
What each sells
Featured
“The AI co-pilot for PR.” Owns HARO, bought from Cision in April 2025 after Cision shut it as Connectively in December 2024, and the Connectively brand, relaunched 26 May 2026; journalist requests, podcasts, bylines, speaking, awards, press-release wire distribution and AI-visibility audits in one workflow. The request lane has a free plan; the co-pilot is the paid layer on top, launched June 2026. [4]
Featured on the PR software map
Press Hook
“Press coverage, made embarrassingly easy.” A two-sided PR marketplace for physical product brands: a brand builds a digital press kit, journalists (free to join) post source requests and sample requests and browse brands, and the brand answers in one click, buys pitch packs to pitch journalists on the platform, or pays for Press Hook’s team to write and send the pitches. Earlier AI tools (2022 to 2023) wrote press releases and pitches and matched journalists to brands; a live dashboard shows who views the press kit, every pitch and reply, and coverage as it lands. It is not a wire: it turns away brands that want a one-time press release blast and service businesses. [3]
Press Hook on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Featured
- Oct. 22, 2026. Find Bookstores: search 1,093 US indie bookstores that host author events. Featured added Find Bookstores, a chat search over 1,093 US independent bookstores by place or genre, showing programming, event links and a published email. [5]
- Oct. 20, 2026. Find TV Stations: local TV newsroom contacts inside Featured’s newsjacking chat. Featured added Find TV Stations to its Newsjacking chat: search 1,757 US TV stations by state, market, city or call sign, with newsroom contacts for 470 stations in 195 markets, and draft a pitch to the news desk from a station card. [7]
- Oct. 19, 2026. Find Substacks: search 38,746 Substack publications from Featured’s chat. Featured added Find Substacks, a chat search over 38,746 Substack publications by topic, showing subscriber counts, whether DMs are open and linked socials, after which Featured can draft the pitch. [8]
- Oct. 14, 2026. Featured Newsjacking (free). A workflow per client that watches the news as often as every 15 minutes and sends breaking stories with a suggested angle by email or Slack, then finds journalists, open HARO requests, podcasts and speaking slots to pitch. [9]
- Sept. 15, 2026. Find Awards. Natural-language search of 4,596 business awards with deadlines, costs and eligibility. [10]
Press Hook
- March 14, 2023. Free AI Pitch Generator. A free tool that turns a few details about a product, service or story into an editable, media-ready pitch; built on OpenAI’s GPT-3. [6]
- March 1, 2023. AI source requests with matching. Journalists file a source request with a deadline and get instant suggestions of brands, products and experts on the platform; brands whose profile fits are notified. [11]
- Dec. 8, 2022. Free AI Press Release Generator. A free tool that turns a brand name, the news, a short description and a quote into an editable press release; built on OpenAI’s GPT-3. [12]
- May 3, 2022. In-Platform Messaging. Direct messaging between members in which only media users can start the conversation. [13]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Featured | Press Hook |
|---|---|---|
| Discover | Core | Core |
| Search | Core | Partial |
| Pitch | Core | Core |
| Measure | Partial | Partial |
Phase scores come from each company’s row on the map [3][4].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Featured or Press Hook.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Oct. 23, 2026
The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Featured or Press Hook?
Featured. The map labels 2 agent launches from it since April 29, 2025, and none from Press Hook [3][4]. Featured's latest is "Workflows: always-on PR automations that re-run a search and deliver only what is new", dated July 14, 2026 [1].
Which is bigger, Featured or Press Hook?
Press Hook is bigger by disclosed scale. The map puts Featured in tier 3 and Press Hook in tier 2. Featured: $1.95M raised over 3 rounds; 16 staff (Jun 2026). The 100,000+ users are a free ad-supported audience, not customers. [4] Press Hook: Founded 2020; homepage on 2026-10-19 counts 1,173 brands with coverage, 10,344 press articles landed and 2,684 approved journalists (vendor); $1.5M funding announced 2021-10-19, led by Emergent Ventures, The Fund and TnT Ventures; founder says it passed $1M ARR and reached $1.5M ARR (Pulse 2.0, 2023-04-24); about 20 staff (Hypepotamus, 2023-03-10); no later funding or revenue disclosed. [3]
What do Featured and Press Hook cost?
Featured: Free, Lite $29/mo ($348/yr), Pro $79/mo ($948/yr); same features, different daily AI allowance. [4] Press Hook: Per month in USD: Basic $49 (intro price until Dec 31, list $99; first sample-request unlock free, then $49 each; pitch packs 10 for $250 or 25 for $450), Proactive $699 (unlimited sample-request unlocks, 100 pitches a month), Premium $1,499 (Press Hook's team writes and sends the pitches; 6-month minimum on monthly billing); agency bundles Proactive 5 brands $499 and 10 brands $999; six-monthly saves 12% and annual saves 20%; free for journalists; Premium is sales-led ('Talk to us'). [3]
Which covers Search as a core phase?
Featured does [4]. The map scores Press Hook as partial there.
Sources
- Arizona Innovation Challenge award. Featured: About. Read .
- presshook.com. presshook.com. Read .
- Press Hook on the PR software map. Newsprint. Read .
- Featured on the PR software map. Newsprint. Read .
- Find Bookstores: search 1,093 US indie bookstores that host author events. Featured press release. Read .
- Free AI Pitch Generator. DestinationCRM. Read .
- Find TV Stations: local TV newsroom contacts inside Featured's newsjacking chat. Featured press release. Read .
- Find Substacks: search 38,746 Substack publications from Featured's chat. Featured research report (plus @Featureddotcom X post, 2026-10-20). Read .
- Featured Newsjacking (free). Featured press release. Read .
- Find Awards. Featured press. Read .
- AI source requests with matching. MarTech Cube (Press Hook release). Read .
- Free AI Press Release Generator. Press Hook blog. Read .
- In-Platform Messaging. Press Hook blog. Read .