Comparison
Featured vs Qwoted for PR teams, compared on launches, phases and scale
The short answer
On the map, Featured and Qwoted both sit in journalist requests and relationships [1][2]. Featured describes itself as "Featured is the AI co-pilot for PR and the company that owns and operates HARO and Connectively" [1], and Qwoted as "Qwoted, Connecting the Media with Expert Sources" [2]. Only Featured has a dated agent launch on the map, "Workflows: always-on PR automations that re-run a search and deliver only what is new" [1]. Qwoted has the larger disclosed scale, tier 2 against tier 3 [3][4].
| Featured | Qwoted | |
|---|---|---|
| Category | Journalist requests and relationships [1] | Journalist requests and relationships [2] |
| Core phases | Discover, Search and Pitch [4] | Discover and Search [3] |
| Partial phases | Measure [4] | Pitch [3] |
| Dated product launches since April 29, 2025 | 24 [4] | 2 [3] |
| Agent launches | 2 [4] | 0 [3] |
| Latest launch | Find Bookstores: search 1,093 US indie bookstores that host author events. Oct. 22, 2026 [5] | Check for AI. Aug. 21, 2025 [6] |
| Scale | Tier 3, funded challenger. $1.95M raised over 3 rounds; 16 staff (Jun 2026). The 100,000+ users are a free ad-supported audience, not customers. [4] | Tier 2, established. Established journalist-request marketplace. [3] |
| Price on record | Free, Lite $29/mo ($348/yr), Pro $79/mo ($948/yr); same features, different daily AI allowance. [4] | Basic free (2 pitches/mo, 2-hour delay); Pro $149/mo (35 pitches, no delay); Teams quoted. [3] |
| Site | https://featured.com/about | https://www.qwoted.com/ |
What each sells
Featured
“The AI co-pilot for PR.” Owns HARO, bought from Cision in April 2025 after Cision shut it as Connectively in December 2024, and the Connectively brand, relaunched 26 May 2026; journalist requests, podcasts, bylines, speaking, awards, press-release wire distribution and AI-visibility audits in one workflow. The request lane has a free plan; the co-pilot is the paid layer on top, launched June 2026. [4]
Featured on the PR software map
Qwoted
Verified expert-to-journalist marketplace. [3]
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Featured
- Oct. 22, 2026. Find Bookstores: search 1,093 US indie bookstores that host author events. Featured added Find Bookstores, a chat search over 1,093 US independent bookstores by place or genre, showing programming, event links and a published email. [5]
- Oct. 20, 2026. Find TV Stations: local TV newsroom contacts inside Featured’s newsjacking chat. Featured added Find TV Stations to its Newsjacking chat: search 1,757 US TV stations by state, market, city or call sign, with newsroom contacts for 470 stations in 195 markets, and draft a pitch to the news desk from a station card. [7]
- Oct. 19, 2026. Find Substacks: search 38,746 Substack publications from Featured’s chat. Featured added Find Substacks, a chat search over 38,746 Substack publications by topic, showing subscriber counts, whether DMs are open and linked socials, after which Featured can draft the pitch. [8]
- Oct. 14, 2026. Featured Newsjacking (free). A workflow per client that watches the news as often as every 15 minutes and sends breaking stories with a suggested angle by email or Slack, then finds journalists, open HARO requests, podcasts and speaking slots to pitch. [9]
- Sept. 15, 2026. Find Awards. Natural-language search of 4,596 business awards with deadlines, costs and eligibility. [10]
Qwoted
- Aug. 21, 2025. Check for AI. Lets a journalist click a button on a received pitch to see a Pangram AI-detection report on how likely it was AI-generated. [6]
- Aug. 21, 2025. Pangram AI-text detection integration. Qwoted integrated Pangram’s AI-detection technology so journalists can spot AI-generated pitches on the platform. [11]
- Sept. 12, 2024. Media Insights. Shows, for any searched topic, associated trending keywords, top publications and the journalists covering it. [12]
- Oct. 4, 2023. Free Networking Tools (PR-to-PR messaging). Qwoted launched ‘PR-to-PR messaging,’ letting PR professionals search for and message each other across firms. [13]
- Jan. 13, 2022. Qwoted 100. Qwoted launched ‘Qwoted 100,’ a quarterly ranking of PR professionals by media interactions, response speed and pitch hit rate. [14]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Featured | Qwoted |
|---|---|---|
| Discover | Core | Core |
| Search | Core | Core |
| Pitch | Core | Partial |
| Measure | Partial | Not found |
Phase scores come from each company’s row on the map [3][4].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Featured or Qwoted.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Oct. 23, 2026
The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Featured or Qwoted?
Featured. The map labels 2 agent launches from it since April 29, 2025, and none from Qwoted [3][4]. Featured's latest is "Workflows: always-on PR automations that re-run a search and deliver only what is new", dated July 14, 2026 [1].
Which is bigger, Featured or Qwoted?
Qwoted is bigger by disclosed scale. The map puts Featured in tier 3 and Qwoted in tier 2. Featured: $1.95M raised over 3 rounds; 16 staff (Jun 2026). The 100,000+ users are a free ad-supported audience, not customers. [4] Qwoted: Established journalist-request marketplace. [3]
What do Featured and Qwoted cost?
Featured: Free, Lite $29/mo ($348/yr), Pro $79/mo ($948/yr); same features, different daily AI allowance. [4] Qwoted: Basic free (2 pitches/mo, 2-hour delay); Pro $149/mo (35 pitches, no delay); Teams quoted. [3]
Which covers Pitch as a core phase?
Featured does [4]. The map scores Qwoted as partial there.
Sources
- Arizona Innovation Challenge award. Featured: About. Read .
- qwoted.com. qwoted.com. Read .
- Qwoted on the PR software map. Newsprint. Read .
- Featured on the PR software map. Newsprint. Read .
- Find Bookstores: search 1,093 US indie bookstores that host author events. Featured press release. Read .
- Check for AI. Qwoted Help Center. Read .
- Find TV Stations: local TV newsroom contacts inside Featured's newsjacking chat. Featured press release. Read .
- Find Substacks: search 38,746 Substack publications from Featured's chat. Featured research report (plus @Featureddotcom X post, 2026-10-20). Read .
- Featured Newsjacking (free). Featured press release. Read .
- Find Awards. Featured press. Read .
- Pangram AI-text detection integration. EWA.org (wire release). Read .
- Media Insights. Qwoted (blog). Read .
- Free Networking Tools (PR-to-PR messaging). CMSWire (wire mirror). Read .
- Qwoted 100. O'Dwyer's PR. Read .