Comparison
Muck Rack vs Notified for PR teams, compared on launches, phases and scale
The short answer
On the map, Muck Rack and Notified both sit in PR suites [1][2]. Muck Rack describes itself as "The AI Comms Platform" [1], and Notified as "Everything your team needs to communicate with confidence and get discovered in AI search and answer engines" [2]. Muck Rack is core in Search, Pitch and Measure, where Notified is not [3][4]. Muck Rack has 23 dated product launches since April 29, 2025, and Notified has 14 [3][4].
| Muck Rack | Notified | |
|---|---|---|
| Category | PR suites [1] | PR suites [2] |
| Core phases | Discover, Search, Pitch and Measure [3] | Discover [4] |
| Partial phases | None [3] | Search, Pitch and Measure [4] |
| Dated product launches since April 29, 2025 | 23 [3] | 14 [4] |
| Agent launches | 1 [3] | 2 [4] |
| Latest launch | Opens early access to standalone Generative Pulse (announced, waitlist). Oct. 26, 2026 [5] | Notified MCP beta: PR and IR data in Teams and Copilot (announced, beta). Oct. 21, 2026 [6] |
| Scale | Tier 1, enterprise incumbent. $108M ARR Apr 2026 (Sacra estimate), up ~25% YoY; nearly 6,000 customers (late 2024); $180M Series A (2022). [3] | Tier 1, enterprise incumbent. Operates GlobeNewswire; 'more than 10,000 global customers' (2023 release); part of Equiniti (12,000 clients combined) since 2025-05-01; revenue not disclosed. [4] |
| Price on record | A third-party estimate, not a vendor price: not published by vendor (all tiers "Contact us"); third-party estimates range roughly $5K/yr (entry) to $50K+/yr (Premier + add-ons). [3] | Not published; demo-led. AI Press Release Optimizer included at no extra charge with GlobeNewswire distribution subscriptions. [4] |
| Site | https://muckrack.com/ | https://www.notified.com/ |
What each sells
Muck Rack
“The AI Comms Platform.” Database, monitoring, pitching, distribution, reporting, plus Generative Pulse, Newsjacking Opportunities and a suite of named AI agents (Search Agent, Media List Agent, Coverage Analyst) under its ‘Agentic Muck Rack’ umbrella. [3]
Muck Rack on the PR software map
Notified
“Your Global Technology Partner for PR & IR.” Operator of the GlobeNewswire wire. Content OS bundles distribution, an AI-powered media contacts database with Smart Search and AI-generated pitch drafts, media monitoring, online newsrooms and analytics; the AI Press Release Optimizer and GlobeNewswire analytics with Profound’s AI-citation data target answer-engine visibility. IR side: IR Hub with the IRIS assistant, agentic event reporting and an IR website chatbot. Owned by Equiniti (EQ) since May 2025. [4]
Notified on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Muck Rack
- Oct. 26, 2026. Opens early access to standalone Generative Pulse. Generative Pulse, a Muck Rack company, opens a standalone AI-portrayal platform that needs no Muck Rack subscription; the in-app tool is renamed Muck Rack AI Visibility. Announced, waitlist. [5]
- Sept. 10, 2026. Real-World AI Search Data for GEO Monitoring. Grounds Generative Pulse brand-visibility prompts in actual consumer AI-search queries instead of hypothetical brand-written ones. [7]
- Sept. 9, 2026. Newsjacking Opportunities. AI feature surfacing emerging news conversations an organization could credibly join, with story context and a suggested pitch angle. [8]
- September 2026. Adds broadcast coverage, multiple subjects and AI summaries to Curation Engine. Curation Engine now curates broadcast alongside online and print, tracks brand and competitors as separate subjects, and summarises the themes that matter. Announced. [9]
- September 2026. Adds tailored global print monitoring. Organizations can add international print monitoring for the markets and publications they choose. Announced. [9]
Notified
- Oct. 21, 2026. Notified MCP beta: PR and IR data in Teams and Copilot. Notified opened a beta of Notified MCP, connecting its Content OS and IR Hub to AI agents, starting with Microsoft Teams and Copilot. Announced, beta. [6]
- Sept. 2, 2026. Adds AI Citation Reporting for IR websites. Shows AI bot requests, pages crawled, active AI crawlers and AI traffic share on IR websites. [10]
- Sept. 2, 2026. Adds Agentic Event Reporting to IR Hub. AI produces post-event summaries, themes, Q&A analysis and media and retail-investor signals. [10]
- Sept. 2, 2026. Adds an AI chatbot for IR websites. An AI chatbot on the IR website answers investor questions in multiple languages and shows what investors ask. [10]
- Aug. 26, 2026. Adds a Hearst Media distribution circuit. US Media Plus - Hearst Media sends eligible releases to pages on SFGATE, the San Francisco Chronicle and SeattlePI. [11]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Muck Rack | Notified |
|---|---|---|
| Discover | Core | Core |
| Search | Core | Partial |
| Pitch | Core | Partial |
| Measure | Core | Partial |
Phase scores come from each company’s row on the map [3][4].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Muck Rack or Notified.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Oct. 26, 2026
The newest source on this page was read on Oct. 26, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Muck Rack or Notified?
Both. The map labels 1 agent launch from Muck Rack and 2 from Notified since April 29, 2025 [3][4]. Muck Rack's latest is "AI Search Agent turns plain-language prompts into Boolean searches" (announced), dated March 2026 [12]. Notified's latest is "Notified MCP beta: PR and IR data in Teams and Copilot" (announced, beta), dated Oct. 21, 2026 [6].
Which is bigger, Muck Rack or Notified?
The map puts both in scale tier 1, enterprise incumbent. Muck Rack: $108M ARR Apr 2026 (Sacra estimate), up ~25% YoY; nearly 6,000 customers (late 2024); $180M Series A (2022). [3] Notified: Operates GlobeNewswire; 'more than 10,000 global customers' (2023 release); part of Equiniti (12,000 clients combined) since 2025-05-01; revenue not disclosed. [4]
What do Muck Rack and Notified cost?
Muck Rack: A third-party estimate, not a vendor price: not published by vendor (all tiers "Contact us"); third-party estimates range roughly $5K/yr (entry) to $50K+/yr (Premier + add-ons). [3] Notified: Not published; demo-led. AI Press Release Optimizer included at no extra charge with GlobeNewswire distribution subscriptions. [4]
Which covers Search as a core phase?
Muck Rack does [3]. The map scores Notified as partial there.
Sources
- muckrack.com. muckrack.com. Read .
- notified.com. notified.com. Read .
- Muck Rack on the PR software map. Newsprint. Read .
- Notified on the PR software map. Newsprint. Read .
- Opens early access to standalone Generative Pulse. Generative Pulse (a Muck Rack company) wire release (GlobeNewswire, via FinancialContent). Read .
- Notified MCP beta: PR and IR data in Teams and Copilot. GlobeNewswire release (FinancialContent repost). Read .
- Real-World AI Search Data for GEO Monitoring. Yahoo Finance (syndicated GlobeNewswire release). Read .
- Newsjacking Opportunities. GlobeNewswire. Read .
- Adds broadcast coverage, multiple subjects and AI summaries to Curation Engine. Muck Rack blog (September 2026 innovations roundup). Read .
- Adds Agentic Event Reporting to IR Hub. Notified newsroom. Read .
- Adds a Hearst Media distribution circuit. Notified newsroom. Read .
- AI Search Agent turns plain-language prompts into Boolean searches. Muck Rack blog (Q1 product roundup). Read .