Comparison
Peec AI vs Profound for PR teams, compared on launches, phases and scale
The short answer
On the map, Peec AI and Profound both sit in AI visibility [1][2]. Peec AI describes itself as "AI search analytics for marketing teams" [1], and Profound as "See what your customers ask AI, deploy agents to act on it, and measure the results" [2]. Only Profound has a dated agent launch on the map, "Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront" [3]. Profound is core in Discover, where Peec AI is not [4][5].
| Peec AI | Profound | |
|---|---|---|
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [5] | Discover and Measure [4] |
| Partial phases | Discover [5] | Search and Pitch [4] |
| Dated product launches since April 29, 2025 | 17 [5] | 60 [4] |
| Agent launches | 0 [5] | 13 [4] |
| Latest launch | Views: saved, shareable custom dashboards. Oct. 14, 2026 [6] | Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Oct. 23, 2026 [3] |
| Scale | Tier 3, funded challenger. $29M raised; $10M ARR 16 months after launch (May 2026); 3,000+ customers. [5] | Tier 3, funded challenger. ~$335M raised, $1.8B valuation (Sep 2026 Series D). [4] |
| Price on record | Starter $95/mo to Advanced $495/mo; Enterprise custom; ~15% off annual (peec.ai/pricing). [5] | Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [4] |
| Site | https://peec.ai/ | https://www.tryprofound.com/ |
What each sells
Peec AI
AI-search analytics: daily tracking of brand visibility, sentiment and cited sources across ChatGPT, Gemini, Perplexity, AI Overviews and more. [5]
Peec AI on the PR software map
Profound
AI-search visibility tracking, now sold as an “AI Marketer” that drafts content, ads and correction outreach for approval. [4]
Profound on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Peec AI
- Oct. 14, 2026. Views: saved, shareable custom dashboards. Users build named dashboards from 80 widgets (or charts the agent made), set one as default, and share it with the team or by public link. [6]
- Sept. 27, 2026. Content optimization actions. Peec began generating an optimization score and suggested edits for an existing page the user owns, with endpoints to accept or apply rewrites. [7]
- Sept. 11, 2026. AI referrals. Tracks sessions, engagement, conversions and revenue that AI assistants (ChatGPT, Claude, Gemini, Perplexity, Copilot) send to a website via GA4. [8]
- Sept. 11, 2026. Brand Perception: Objections and Fact-checking. Peec groups the arguments AI makes against a brand and tests AI claims against facts the user supplies. [9]
- Sept. 11, 2026. My website. Page-level view combining server-log crawl data, Peec prompt/citation tracking and GA4 traffic to show how AI search interacts with each page. [8]
Profound
- Oct. 23, 2026. Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Profound added Teams, which give brands, regions or business units their own categories, shared resources and credit wallet, and an Overview tab in Context Manager to find and fill context gaps. [3]
- Oct. 16, 2026. AI Marketer in Microsoft Teams. Chat with the AI Marketer one-on-one or by @mention in Teams channels, and let it read and post to Teams from Agents. [3]
- Oct. 16, 2026. New Agents: the AI Marketer builds an Agent from a plain-language request, with triggers. The AI Marketer writes the instructions for an Agent from a description; Agents run on a schedule or on triggers (a competitor blog post, a 5% visibility change, a Slack post). [3]
- Oct. 9, 2026. Chart Annotations in Answer Engine Insights. Users add event markers (a campaign launch, a content refresh) to AI-visibility charts; Profound also marks answer-engine model changes automatically. [3]
- Oct. 9, 2026. Search Visibility: SEO data from Moz for every page, read by the AI Marketer. Profound adds Moz-powered Google ranking data to Pages (keywords, search intent, page and domain authority) and lists sites that link to competitors but not to the user; the AI Marketer reads it beside AI-citation data. [3]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Peec AI | Profound |
|---|---|---|
| Discover | Partial | Core |
| Search | Not found | Partial |
| Pitch | Not found | Partial |
| Measure | Core | Core |
Phase scores come from each company’s row on the map [4][5].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Peec AI or Profound.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Oct. 23, 2026
The newest source on this page was read on Oct. 23, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Peec AI or Profound?
Profound. The map labels 13 agent launches from it since April 29, 2025, and none from Peec AI [4][5]. Profound's latest is "Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront", dated Oct. 23, 2026 [3].
Which is bigger, Peec AI or Profound?
The map puts both in scale tier 3, funded challenger. Peec AI: $29M raised; $10M ARR 16 months after launch (May 2026); 3,000+ customers. [5] Profound: ~$335M raised, $1.8B valuation (Sep 2026 Series D). [4]
What do Peec AI and Profound cost?
Peec AI: Starter $95/mo to Advanced $495/mo; Enterprise custom; ~15% off annual (peec.ai/pricing). [5] Profound: Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [4]
Which covers Discover as a core phase?
Profound does [4]. The map scores Peec AI as partial there.
Sources
- peec.ai. peec.ai. Read .
- tryprofound.com. tryprofound.com. Read .
- Search Visibility: SEO data from Moz for every page, read by the AI Marketer. Profound product changelog. Read .
- Profound on the PR software map. Newsprint. Read .
- Peec AI on the PR software map. Newsprint. Read .
- Views: saved, shareable custom dashboards. Peec AI blog (Introducing Views). Read .
- Peec Customer API. Peec AI docs (API changelog). Read .
- AI referrals. Peec AI (blog). Read .
- Source attribution by model and AI Overviews tracking at launch. Peec AI changelog. Read .