Unless someone at your company is paid to follow it, it falls to you,
in whatever time is left before the day starts. Most days there isn’t
any. So you hear about a competitor’s launch from a customer, and about
a new rule from your lawyer once it’s final.
Newsprint reads it for you and sends the few stories that matter to
your business.
01Competitors
Know what your competitors are doing before your customers tell you.
If a buyer knows about a competitor’s new price before you do, you’re negotiating against a number you haven’t seen.
Tell us who you compete with and the brief follows them for you.
Competitors
As it appears
A competitor has won a three-year supply agreement in your segment
Disclosed on the earnings call rather than in a release, and not picked up by the wires.
Financial Times, Hydrocarbon Processing
A competitor has hired a head of government affairs
Their third policy hire this year. The previous two were both in your category.
Politico Pro
Illustrative example.
02Your company
Read your own press first.
When your company is in the news, somebody will bring it up. A board member, a customer, a candidate you’re trying to hire. You want to have read it first.
Newsprint looks for coverage of your company every morning. When it finds some, it gets its own section in your brief.
Your company
As it appears
Your company named in an industry supply-chain analysis
First substantial coverage since the expansion announcement. The full report is behind a registration wall.
Reuters, Argus Media
A podcast quote from your CEO has started circulating
Two newsletters are quoting the remarks without linking the episode. The quote is accurate. The context around it is not.
Heatmap, The Interchange
Illustrative example.
03Rules and regulators
Hear about a new rule while there’s still time to act.
A new rule is usually proposed, and open for comment, well before it’s final. If the first you hear of it is the final version, all that’s left is to comply.
Tell us which agencies and standards govern your business, and the brief covers what they propose while you can still respond.
Policy and regulation
As it appears
Comment period on the revised reporting rule closes in eleven days
The revision narrows the exemption your category has relied on. Two trade associations have filed so far.
Federal Register, Inside EPA
Illustrative example.
04New markets
Size up a market you’re thinking of entering.
If you’re deciding whether to sell in a new country or segment, you need to know who’s already selling there, what’s changing, and which rules you’d be walking into. Very little of it shows up in what you read now.
Add the market to your brief and its news arrives each morning next to your own.
New markets
As it appears
Revised energy-label thresholds published for the category you are entering
The transition runs eighteen months, and two incumbent brands have already filed compliant models.
Euractiv, Appliance Retailer
Illustrative example.
Anything else
If it matters to you, ask for it.
It can be one regulator, one executive, or a question you keep coming
back to. Reply to the brief and say what you want to follow.
Your team
Everyone starts the day with the same news.
Today a story reaches whoever happened to see it. Your head of sales
misses what your operations lead read, and nobody has time to forward
it.
Put the whole team on the brief. It can carry a section for each
person’s job, and everyone can read the rest. Adding people doesn’t
change the price.
One team has it sent to a shared inbox, and people talk through the
news by replying all.
One brief, five readers
SalesRetail channel and demand
CompetitiveThe companies they sell against
LogisticsFreight, ports, tariffs and trade policy
ProductLaunches across the category
The presidentTechnology, plus two markets they are weighing
Based on a brief in use today, with the company left out.
How it works
Two emails to start. Nothing to log into.
01
Enter your work email
We write back to confirm it and ask what you want covered. Reply, and your first brief arrives about fifteen minutes later.
02
Read it every weekday morning
It comes to your inbox like any other email. On a quiet day it’s short.
03
Change it by replying
Add a competitor, drop a topic, or ask for more of something. Reply to the brief and say so, and later briefs follow the change.
Sources
Check any story before you repeat it.
You’ll pass some of these stories on to your board, your customers, or
your team, so you need to know they’re right. Newsprint uses AI to pick
and summarize the news, and it can get things wrong.
Every story names the publication that ran it and links to the original
article.
If we get one wrong, reply and tell us.
One story, as it appears
A competitor is cutting prices on its entry-level line
The cut takes effect next month, according to a notice sent to dealers.
The company has not announced it.
Reuters·Supply Chain Dive
In your brief, each name links to the article it came from. Illustrative example.
Companies selling AI to manufacturing operations teams, from MES and machine monitoring to quality, inspection, maintenance, plant data, work instructions, scheduling and digital twins, by what each sells. Every AI launch since May 2025 is dated and sourced.
Companies selling AI to internal communications teams, from intranets and employee apps to newsletters, advocacy, screens and town halls, by what each sells. Every AI launch since May 2025 is dated and sourced.
Companies selling AI to revenue operations teams, from CRM and forecasting to call recording, sales engagement, data, quoting, quotas and commissions, by what each sells. Every AI launch since May 2025 is dated and sourced.
Companies selling AI to set pay, run comp cycles, check pay equity, set quotas and pay commissions, by what each sells. Every AI launch since May 2025 is dated and sourced.
Companies selling AI to procurement teams, from purchase requests and sourcing to supplier risk and spend, by what each sells. Every AI launch since May 2025 is dated and sourced.
Companies selling AI to plan demand, supply, inventory and production, by what each sells. Every AI launch since May 2025 is dated and sourced, and agent launches are marked.
Companies selling AI to plan headcount, hiring, shifts, skills and project capacity, by what each sells. Every AI launch since May 2025 is dated and sourced, and agent launches are marked.
The companies that offer software to track or change how brands appear in AI answers, what each one sells from its own site, and where this market meets PR software.
Companies selling AI to recruiting and HR teams, by what each sells. Every AI launch since May 2025 is dated and sourced, and agent launches are marked.
The companies that sell tools to watch what people post on social platforms and forums, grouped by what each mainly sells, with the platforms each covers and whether an agent can use it.
Every company that sells software to PR teams, grouped by what each mainly sells, with every major feature dated and linked to its source. Updated weekly.
From Oct. 30 to Nov. 5, 2026, 14 PR software companies shipped 17 product launches we confirmed. Profound shipped the most, with 3. The issue also records 1 pricing change and 3 awards and analyst placements.
About 15 minutes. Share your work email and your agent emails you straight back to confirm the address. Reply YES, or tell us what you want covered, and your first brief lands in your inbox.
Can my team get the brief too?
+
Yes. Reply to any brief with "add subscriber name@company.com" and they'll start receiving it. Editors can change what the brief covers and manage who's on it. Subscribers receive a read-only copy.
What sources do you use?
+
Wire services, national and business media, and the trade publications for your industry. Your coverage plan decides what we search for, and an AI editor reads what comes back and picks what reaches your brief.
What if a story is wrong?
+
Reply and tell us which story and what's wrong. Newsprint records it for our team. It cannot recall the email that already went out, so if colleagues read the story, tell them yourself.
How is this different from ChatGPT?
+
You have to remember to ask ChatGPT, you have to frame the question, and you get a different answer each time. Newsprint runs on a written coverage plan built for your company, on a schedule, and every story links to the reporting it came from.
Is this a media monitoring tool?
+
No. Monitoring platforms give you every mention and a place to log in and search them. Newsprint gives you the briefing: the reading and the selection are already done when the email lands, and there is nothing to log into.
Can I change my topics?
+
Anytime. Just reply to any brief with what you want to change. "Add Acme Corp as a competitor." "Track lithium policy news." "Stop covering M&A." No settings page, no dashboard. Just email.
How is this different from Google Alerts?
+
Google Alerts sends you every mention. Newsprint evaluates hundreds of articles and selects the ones that actually matter to your business. You get a concise brief, not a firehose.
See what you would have known this morning.
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