Software companies we track

BuzzSumo: new features and launches

We confirmed 8 product launches from BuzzSumo since 2014. The latest, AI-powered media database (journalist database GA), was announced Oct. 3, 2023. We also record 2 acquisitions and 1 new company.

Updated . Launches from 2014 to Oct. 3, 2023.

BuzzSumo sells a content and trend platform to PR and marketing teams. It scores trending content and surfaces viral topics from a large article index. It also includes a journalist media database, an AI pitching tool that sends and tracks pitches, and coverage reports.

Site
buzzsumo.com
Founded
2013
Category
Media monitoring and analysis
Status
Active
Price
billed yearly: Content Creation $199/mo, PR & Comms $299, Suite $499, Enterprise $999 (annual only); monthly billing costs about 20% more

Every dated launch, newest first

  1. AI-powered media database (journalist database GA)

    Announced Oct. 3, 2023.

    BuzzSumo moved its journalist database to general availability with 700,000 reporters and a generative-AI pitch-writing feature.

    Source: Sword and the Script.

  2. Media Database

    Available Aug. 1, 2023.

    AI-powered database of 700,000+ journalists across 7,000 outlets, integrated with BuzzSumo's content index for PR research and pitching.

    Features: Media database.

    Source: Sword and the Script.

  3. AI Assisted Pitches

    Available Aug. 1, 2023.

    Generative-AI tool inside the Media/Journalist Database that writes and structures a pitch email from a simple prompt.

    Features: Pitch writing.

    Source: BuzzSumo blog.

  4. Cision acquires Brandwatch, BuzzSumo's parent

    Announced Feb. 26, 2021.

    Cision announced a $450 million deal to acquire Brandwatch, whose portfolio includes content marketing platform BuzzSumo.

    Source: PR Newswire (Cision release).

  5. Journalist Profiles

    Available 2021.

    BuzzSumo began letting users look up journalists, with their interests, emails and the publications they write for.

    Features: Media database.

    Source: BuzzSumo (About, company history); blog 'Introducing Journalist Profiles' (updated 29 Oct 2022).

  6. Acquired by Brandwatch

    Announced Oct. 10, 2017.

    Brandwatch acquired BuzzSumo, calling it the world's most popular content marketing and influencer identification platform.

    Source: PR Newswire (Brandwatch release).

  7. Question Analyzer (launched as Bloomberry, later folded into BuzzSumo)

    Available 2017.

    BuzzSumo's co-founders launched a question analyzer tool that finds the questions people ask on forums; it was later brought into BuzzSumo.

    Features: Story ideas and angles.

    Source: BuzzSumo (About, company history).

  8. Trending Now (trending content dashboards)

    Available April 21, 2015.

    BuzzSumo added dashboards of trending content ranked by the velocity of shares for chosen keywords and topics.

    Features: Trend detection, Media monitoring.

    Source: Social Media Today (21 Apr 2015).

  9. BuzzSumo Pro Launched

    Available September 2014.

    BuzzSumo Pro launched in September 2014, self-funded, following the company's January 2014 incorporation.

    Source: StartupTalky.

  10. BuzzSumo Limited Incorporated

    Announced Jan. 21, 2014.

    BuzzSumo Limited was incorporated in the UK on 21 January 2014 (company #08854839).

    Source: UK Companies House.

  11. BuzzSumo (content analyzer: most-shared content by topic or domain)

    Available 2014.

    BuzzSumo launched as a tool that shows which content gets the most social shares for any topic, URL or website.

    Features: Trend detection.

    Source: BuzzSumo (About, company history).

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "BuzzSumo: new features and launches", https://www.newsprint.com/companies/buzzsumo/, updated 2026-10-28

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