Hootsuite Parliament: what it sells, price and AI features
Hootsuite Parliament is on the AI internal communications software map. We record 2 dated launches and events for it. The latest is dated Sept. 30, 2026.
Updated . Launches and events from June 24 to Sept. 30, 2026.
Amplify is Hootsuite's employee advocacy product. Hootsuite renamed it Parliament in June 2026 and made it part of its Social OS. Admins post approved content, and employees, executives and partners share it to their own profiles, with points, leaderboards and reach reports. Hootsuite's built-in AI writes captions and posts. The Parliament MCP lets admins and advocates create, schedule and share advocacy posts from ChatGPT, Claude, Copilot and Gemini. Source: hootsuite.com.
- Site
- hootsuite.com
- Founded
- 2008
- Category
- Employee advocacy
- Status
- Active
On the research maps
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The AI internal communications software map
Amplify is Hootsuite's employee advocacy product. Hootsuite renamed it Parliament in June 2026 and made it part of its Social OS. Admins post approved content, and employees, executives and partners share it to their own profiles, with points, leaderboards and reach reports. Hootsuite's built-in AI writes captions and posts. The Parliament MCP lets admins and advocates create, schedule and share advocacy posts from ChatGPT, Claude, Copilot and Gemini. Source: hootsuite.com.
- Category
- Employee advocacy
- Price
- not published; sales-led
- AI capabilities
- MCP or agent API and AI writing
- Scale
- Established: a public parent, or a disclosed customer base (Product line of Hootsuite, a private company that says it has more than 200,000 users and more than 6,000 enterprise customers.)
- Founded
- 2008
Sources: hootsuite.com, hootsuite.com, hootsuite.com, hootsuite.com, hootsuite.com, hootsuite.com and 3 more on the map.
Hootsuite Parliament on the AI internal communications software map
Launches and dated events, newest first
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Parliament MCP adds tools for content admins
Launch, . Hootsuite added MCP tools that let Parliament content admins draft, schedule, publish, edit and delete advocacy posts from an AI chat such as Claude. Earlier MCP support covered only advocate sharing.
Source: Hootsuite What's New. From the AI internal communications software map.
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Hootsuite renames Amplify as Parliament
Rebrand, . Hootsuite launched Social OS, which joins publishing, listening, customer care and employee advocacy, together with its Wisdom AI agent. The release says "Amplify becomes Parliament, the employee advocacy experience."
Source: Hootsuite release via GlobeNewswire. From the AI internal communications software map.
Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.
License: CC BY 4.0. Reuse it with credit to Newsprint.
Cite as: Newsprint, "Hootsuite Parliament: what it sells, price and AI features", https://www.newsprint.com/companies/hootsuite-parliament/, updated 2026-11-11