Software companies we track

Launchmetrics: what it sells, price and AI features

Launchmetrics is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 13 dated launches and events for it. The latest is dated September 2026.

Updated . Launches and events from July 2002 to September 2026.

"Building Software and Data Insights to Connect Strategy With Execution." A Brand Performance Cloud for fashion, lifestyle and beauty brands and their PR agencies: PR Monitoring (Discover) across print, online and social in 200+ countries, with Media Impact Value (MIV) scoring, AI themes, Smart Tags and an Analyze Coverage summary; Contacts and email with a Voices database of media, influencers and celebrities; coverage reports; brand tracking against competitors; sample, event and digital showroom tools; and a weekly AI Visibility score across ChatGPT, Claude, Gemini and Perplexity. Majority-owned by Lectra since January 2024. Source: launchmetrics.com.

Site
launchmetrics.com
Founded
2006
Category
Measurement and reporting
Status
Active
Price
published in euros: Starter from EUR 780 a month; Pro and Premium 'pricing on request'; Ultimate custom; AI Visibility priced via the contact form; sales-led, demo first

On the research maps

  • The PR software map

    "Building Software and Data Insights to Connect Strategy With Execution." A Brand Performance Cloud for fashion, lifestyle and beauty brands and their PR agencies: PR Monitoring (Discover) across print, online and social in 200+ countries, with Media Impact Value (MIV) scoring, AI themes, Smart Tags and an Analyze Coverage summary; Contacts and email with a Voices database of media, influencers and celebrities; coverage reports; brand tracking against competitors; sample, event and digital showroom tools; and a weekly AI Visibility score across ChatGPT, Claude, Gemini and Perplexity. Majority-owned by Lectra since January 2024. Source: launchmetrics.com.

    Category
    Measurement and reporting
    Price
    published in euros: Starter from EUR 780 a month; Pro and Premium 'pricing on request'; Ultimate custom; AI Visibility priced via the contact form; sales-led, demo first
    Covers
    Discover, Search, Pitch and Measure
    Scale
    Established: a public parent, or a disclosed user or customer base ('Over 1,700 brands & agencies worldwide use Launchmetrics technology' and a team of 450+ (about page); Lectra (Euronext-listed) bought about 50.3% in January 2024 for about $85M with 2023 revenue expected near $45M; raised $50M in September 2018 (company blog))
    Founded
    2006

    Sources: launchmetrics.com and 7 more on the map.

    Launchmetrics on the PR software map

  • The AI visibility map

    Brand performance software and services for fashion, lifestyle and beauty: print, online and social media monitoring with MIV scoring and AI tagging, contacts and email management with a Voices data layer, PR reports, brand tracking against competitors, AI visibility tracking, plus sample, event and digital showroom tools and data-expert reporting services. Source: launchmetrics.com.

    Category
    PR and monitoring
    Capabilities
    Tracks answers, Cited sources and Content (partial)
    Founded
    2006

    Sources: launchmetrics.com, launchmetrics.com, launchmetrics.com and linkedin.com.

    Launchmetrics on the AI visibility map

Launches and dated events, newest first

  1. Launchmetrics launched

    Launch, .

    Source: linkedin.com. From the AI visibility map.

  2. Voices in Contacts

    Product launch, . A Voices data layer inside the Contacts tool to find, tag and compare media, influencers, celebrities and partners by MIV and reach.

    Source: Launchmetrics newsroom. From the launch record.

  3. Lectra to buy the majority of Launchmetrics

    Acquisition, . Lectra, a Euronext-listed industrial software group, announced a deal for about 50.3% of Launchmetrics for about $85M, with the rest to be bought in stages to 2030; Launchmetrics says it joined the Lectra family on 22 January 2024.

    Source: Lectra press release. From the launch record.

  4. Launchmetrics acquires DMR

    Acquisition, . Launchmetrics announced the purchase of its largest competitor, DMR, and said it would then serve over 1,200 fashion, luxury and beauty brands.

    Source: Launchmetrics newsroom. From the launch record.

  5. PARKLU acquired

    Acquisition, . Launchmetrics bought PARKLU, an influencer analytics platform in China.

    Source: Launchmetrics about page. From the launch record.

  6. IMAXtree acquired

    Acquisition, . Launchmetrics bought IMAXtree, a visual content creator and distributor for fashion and beauty; it now sells as Launchmetrics Spotlight.

    Source: Launchmetrics about page. From the launch record.

  7. Launchmetrics raises $50M

    Funding round, . Launchmetrics said it raised $50M to continue growing; press at the time named Bpifrance as lead investor.

    Source: Launchmetrics about page. From the launch record.

  8. Style Coalition acquired

    Acquisition, . Launchmetrics bought Style Coalition, an influencer relationship management company.

    Source: Launchmetrics about page. From the launch record.

  9. Discover media monitoring launched

    Product launch, . Launchmetrics launched Discover, its monitoring product, with the Visual Box purchase.

    Source: TempoCap. From the launch record.

  10. Visual Box acquired

    Acquisition, . Launchmetrics bought Visual Box, a media monitoring company founded in Italy in 2000, and launched its Discover monitoring product the same month.

    Source: Launchmetrics about page. From the launch record.

  11. Fashion GPS and Augure merge to form Launchmetrics

    Founded, . Fashion GPS announced its merger with Augure to build a new entity, Launchmetrics, co-founded by Michael Jais and Eddie Mullon.

    Source: Launchmetrics about page. From the launch record.

  12. Fashion GPS founded

    Founded, . Fashion GPS, the sample, event and press software for fashion PR teams, was founded in New York in March 2006 by Eddie Mullon; it is the surviving lineage of today's platform.

    Source: Launchmetrics about page. From the launch record.

  13. Augure founded

    Founded, . Launchmetrics' history lists Augure, an influencer marketing software company, as founded in July 2002 (by Michael Jais, per the 2026 anniversary release).

    Source: Launchmetrics about page. From the launch record.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Launchmetrics: what it sells, price and AI features", https://www.newsprint.com/companies/launchmetrics/, updated 2026-11-12

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