Software companies we track

Oktopost: what it sells, price and AI features

Oktopost is on the AI internal communications software map. We record 5 dated launches and events for it. The latest is dated Sept. 29, 2026.

Updated . Launches and events from Sept. 15, 2025 to Sept. 29, 2026.

Oktopost sells B2B social media management to marketing teams, with employee advocacy as one product: "Drive more pipeline and revenue from LinkedIn". Its Advocacy Agent turns approved company content into a draft post in each employee's own style, which the employee edits and shares. Agent Builder runs no-code agents for approvals and triage. An MCP server and a Claude Code plugin let AI tools draft and schedule posts, and an Outreach integration puts advocacy inside sellers' daily work. Source: oktopost.com.

Site
oktopost.com
Founded
2013
Category
Employee advocacy
Status
Active

On the research maps

  • The AI internal communications software map

    Oktopost sells B2B social media management to marketing teams, with employee advocacy as one product: "Drive more pipeline and revenue from LinkedIn". Its Advocacy Agent turns approved company content into a draft post in each employee's own style, which the employee edits and shares. Agent Builder runs no-code agents for approvals and triage. An MCP server and a Claude Code plugin let AI tools draft and schedule posts, and an Outreach integration puts advocacy inside sellers' daily work. Source: oktopost.com.

    Category
    Employee advocacy
    Price
    not published; sales-led
    AI capabilities
    Named agent, Comms analytics, MCP or agent API and AI writing
    Scale
    Established: a public parent, or a disclosed customer base (Oktopost says more than 20,000 marketers use it, in more than 50 countries.)
    Founded
    2013

    Sources: oktopost.com, oktopost.com, oktopost.com, oktopost.com, oktopost.com, oktopost.com and 4 more on the map.

    Oktopost on the AI internal communications software map

Launches and dated events, newest first

  1. Oktopost agents start from events in seven work tools

    Launch, . Agent Builder gained a webhook trigger that connects Oktopost to Monday.com, Asana, Smartsheet, Jira, Figma, Canto and Kapost. An event in one of those tools, such as an item moving to approved, starts an agent that drafts posts, stages media or updates campaigns. In the Monday.com example the draft is left ready for final review.

    Source: Oktopost blog. From the AI internal communications software map.

  2. Oktopost launches the Advocacy Agent

    Launch, . The Advocacy Agent drafts starter copy for each employee from approved content, formatted for their network and based on a personal style guide. The employee edits the draft and posts it. It launched for Enterprise plan customers.

    Source: Oktopost release. From the AI internal communications software map.

  3. Oktopost releases a Claude Code plugin for B2B social

    Launch, . Oktopost released a Claude Code plugin. From one request it creates a campaign record, message variants for LinkedIn, X and Facebook, scheduled posts and advocacy starter content, and it explains analytics. Posts pass through the customer's Oktopost approval workflow before they are scheduled.

    Source: Oktopost release. From the AI internal communications software map.

  4. Oktopost launches an MCP server

    Launch, . Oktopost's MCP Server connects Oktopost accounts to AI tools and automation platforms such as n8n and Zapier. AI tools can draft posts, pull analytics and manage campaigns, and keep advocacy programs active by creating and resurfacing Stories.

    Source: Oktopost blog. From the AI internal communications software map.

  5. Oktopost puts employee advocacy inside Outreach

    Partnership, . Oktopost and Outreach launched an integration that places Oktopost Employee Advocacy inside Outreach, so sellers can find and share approved content without leaving their workflow.

    Source: Oktopost release. From the AI internal communications software map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Oktopost: what it sells, price and AI features", https://www.newsprint.com/companies/oktopost/, updated 2026-11-11

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