Software companies we track

Pitchcraft: what it sells, price and AI features

Pitchcraft is on the PR software map. We record 3 dated launches and events for it. The latest is dated March 2025.

Updated . Launches and events from 2021 to March 2025.

Lifestyle-PR platform built around relationships rather than volume, founded late 2021 by Kelsey and Derrick Ogletree. The live site is joinpitchcraft.com; pitchcraft.media renders blank, which is why an earlier pass could not read it. Source: joinpitchcraft.com.

Site
joinpitchcraft.com
Founded
2021
Category
Journalist requests and relationships
Status
Active
Price
$399/mo or $3,990/yr; no contracts, cancel anytime (joinpitchcraft.com)

On the research maps

  • The PR software map

    Lifestyle-PR platform built around relationships rather than volume, founded late 2021 by Kelsey and Derrick Ogletree. The live site is joinpitchcraft.com; pitchcraft.media renders blank, which is why an earlier pass could not read it. Source: joinpitchcraft.com.

    Category
    Journalist requests and relationships
    Price
    $399/mo or $3,990/yr; no contracts, cancel anytime (joinpitchcraft.com)
    Covers
    Discover, Search and Pitch
    Scale
    No disclosed scale (no disclosed scale)
    Founded
    2021

    Sources: joinpitchcraft.com and 2 more on the map.

    Pitchcraft on the PR software map

Launches and dated events, newest first

  1. AI-powered tools (AI pitch writer + media discovery tools)

    Product launch, . In-platform customizable AI tool that drafts pitches and helps discover media/journalists, framed as keeping the human relationship intact.

    Source: Pitchcraft (Wayback capture, 2025-03-14). From the launch record.

  2. Opened free access for journalists

    Product launch, . Pitchcraft opened free platform access to journalists in early 2025, expanding beyond its paid PR-professional membership.

    Source: Rebecca Treon Substack: "Meet Pitchcraft". From the launch record.

  3. Pitchcraft founded

    Founded, . Kelsey and Derrick Ogletree cofounded Pitchcraft in 2021, growing out of Kelsey's 2020 pandemic-era Zoom calls for publicists and writers.

    Source: Pitchcraft About page. From the launch record.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Pitchcraft: what it sells, price and AI features", https://www.newsprint.com/companies/pitchcraft/, updated 2026-11-11

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