Software companies we track

Spotlight Oz: what it sells, price and AI features

Spotlight Oz is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 3 dated launches and events for it. The latest is dated February 2026.

Updated . Launches and events from 2012 to February 2026.

"Manage and measure B2B influence across analysts, competitors, peer reviews, and other media - in one platform." The software platform from analyst-relations firm Spotlight. It was built for AR teams: it manages analyst interactions, analyst profiles, report timelines and events, and measures impact with thirty out-of-the-box metrics. It has added media tracking and competitive intelligence (6,000+ competitor profiles), G2 peer-review data, influencer tracking, and monitoring of brand presence in LLM answers (rankings, sentiment, citation sources). It covers analysts, not journalists, and is sold alongside Spotlight's own services. Source: spotlight-io.com.

Site
spotlight-io.com
Founded
2012
Category
Media databases and outreach
Status
Active
Price
not published; demo request

On the research maps

  • The PR software map

    "Manage and measure B2B influence across analysts, competitors, peer reviews, and other media - in one platform." The software platform from analyst-relations firm Spotlight. It was built for AR teams: it manages analyst interactions, analyst profiles, report timelines and events, and measures impact with thirty out-of-the-box metrics. It has added media tracking and competitive intelligence (6,000+ competitor profiles), G2 peer-review data, influencer tracking, and monitoring of brand presence in LLM answers (rankings, sentiment, citation sources). It covers analysts, not journalists, and is sold alongside Spotlight's own services. Source: spotlight-io.com.

    Category
    Media databases and outreach
    Price
    not published; demo request
    Covers
    Search, Pitch and Measure
    Scale
    Established: a public parent, or a disclosed user or customer base (Spotlight founded 2012; 'over 200 consultants, marketers, and operations professionals' (about page); clients named include Dell, Google, NetApp, WPP, Accenture and ServiceNow (analyst-relations page); Capital Southwest portfolio investment since Dec. 2021 (investor page); no revenue disclosed)
    Founded
    2012

    Sources: spotlight-io.com and 6 more on the map.

    Spotlight Oz on the PR software map

  • The AI visibility map

    Platform for managing analyst relations, peer reviews and competitive intelligence with LLM visibility tracking, for B2B marketing teams. Source: spotlight-io.com.

    Category
    PR and monitoring
    Capabilities
    Tracks answers, Cited sources (partial), PR and outreach and Prompt research (partial)
    Founded
    2012

    Sources: spotlight-io.com, spotlight-io.com and spotlight-io.com.

    Spotlight Oz on the AI visibility map

Launches and dated events, newest first

  1. Spotlight acquires Captivate Collective and Onalytica

    Acquisition, . Spotlight adds peer-review and influencer-relations capabilities by acquiring two firms.

    Source: Spotlight (about page). From the PR software map.

  2. Capital Southwest invests in Spotlight

    Funding round, . Capital Southwest lists Spotlight, LLC as a current portfolio company, invested in December 2021.

    Source: Capital Southwest. From the PR software map.

  3. Spotlight founded

    Founded, . Spotlight is founded as an analyst relations agency.

    Source: Spotlight (about page). From the PR software map.

Methodology and corrections: what counts as a launch, how each one is checked, and how to report an error.

License: CC BY 4.0. Reuse it with credit to Newsprint.

Cite as: Newsprint, "Spotlight Oz: what it sells, price and AI features", https://www.newsprint.com/companies/spotlight-oz/, updated 2026-11-12

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