Comparison
AirOps vs Profound for PR teams, compared on launches, phases and scale
The short answer
On the map, AirOps and Profound both sit in AI visibility [1][2]. AirOps describes itself as "AirOps | Run the strategy that wins AI discovery" [1], and Profound as "See what your customers ask AI, deploy agents to act on it, and measure the results" [2]. Profound is core in Discover, where AirOps is not [3][4]. AirOps has 31 dated product launches since May 5, 2025, and Profound has 62 [3][4].
| AirOps | Profound | |
|---|---|---|
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Measure [4] | Discover and Measure [3] |
| Partial phases | Discover, Search and Pitch [4] | Search and Pitch [3] |
| Dated product launches since May 5, 2025 | 31 [4] | 62 [3] |
| Agent launches | 2 [4] | 15 [3] |
| Latest launch | Prompt tracking on Codex and Claude Code. Nov. 3, 2026 [5] | Profound Ads announced in beta (announced, beta). Nov. 5, 2026 [6] |
| Scale | Tier 2, established. $40M Series B led by Greylock, Nov 2025 (vendor blog); 'AirOps has raised $55.5M in funding to-date' and 'has already helped more than a thousand brands' (vendor, Business Wire release 2026-02-03). [4] | Tier 2, established. ~$335M raised, $1.8B valuation (Sep 2026 Series D); 'more than 2,500 brands' (vendor, Series D post, 2026-09-16) and 'More than 25,000 marketers in 90+ countries' (vendor, customers page). [3] |
| Price on record | Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [4] | Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [3] |
| Site | https://www.airops.com/ | https://www.tryprofound.com/ |
What each sells
AirOps
“Run the strategy that wins AI discovery”: AI-search visibility tracking, content agents and, since Sept 2026, a services team that also works third-party placements. No journalist database. [4]
Profound
AI-search visibility tracking, now sold as an “AI Marketer” that drafts content, ads and correction outreach for approval. [3]
Profound on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
AirOps
- Nov. 3, 2026. Prompt tracking on Codex and Claude Code. AirOps Insights can track prompts on Codex and Claude Code, showing whether coding agents recommend a product, with a transcript of the searches and sources behind each answer. [5]
- Oct. 26, 2026. Muse Spark answer tracking, dashboard notes, CSV imports in Campaigns. AirOps Insights now tracks how brands appear in Muse Spark answers, and custom dashboards take text blocks beside charts that carry into PDF exports. [5]
- Oct. 19, 2026. Citation trends in AirOps MCP and platform grouping in Ad Library. AirOps added citation trends and weekly history to its MCP, so a connected assistant can report which pages are losing citations, and grouped its Ad Library by platform to compare ads across ChatGPT and Google AI Mode. [5]
- Oct. 12, 2026. Content feedback and Playbook testing through MCP. Claude or Codex connected through AirOps MCP can read Artifact comments and Playbook instructions, run a draft or published Playbook, and read the output. [5]
- Oct. 12, 2026. Google AI Mode ads in the Ad Library. Ad Library adds ads seen in Google AI Mode answers beside the ChatGPT ads AirOps already shows. [5]
Profound
- Nov. 5, 2026. Profound Ads announced in beta. Profound announced Profound Ads in beta on its X account. No Profound page describes it yet. Announced, beta. [6]
- Nov. 4, 2026. Tracks Meta’s Muse Spark in Answer Engine Insights. Profound added Meta’s Muse Spark model to Answer Engine Insights. [7]
- Oct. 30, 2026. AI Marketer builds dashboards from a description and investigates AI bot traffic changes. Profound’s AI Marketer can build configurable, shareable dashboards from a plain-language description and investigate spikes or dips in AI bot visits in Agent Analytics, with annotations for the cause. [8]
- Oct. 23, 2026. Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Profound added Teams, which give brands, regions or business units their own categories, shared resources and credit wallet, and an Overview tab in Context Manager to find and fill context gaps. [9]
- Oct. 16, 2026. AI Marketer in Microsoft Teams. Chat with the AI Marketer one-on-one or by @mention in Teams channels, and let it read and post to Teams from Agents. [9]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | AirOps | Profound |
|---|---|---|
| Discover | Partial | Core |
| Search | Partial | Partial |
| Pitch | Partial | Partial |
| Measure | Core | Core |
Phase scores come from each company’s row on the map [3][4].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test AirOps or Profound.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Nov. 5, 2026
The newest source on this page was read on Nov. 5, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, AirOps or Profound?
Both. The map labels 2 agent launches from AirOps and 15 from Profound since May 5, 2025 [3][4]. AirOps's latest is "Quill", dated May 13, 2026 [10]. Profound's latest is "Profound Ads announced in beta" (announced, beta), dated Nov. 5, 2026 [6].
Which is bigger, AirOps or Profound?
The map puts both in scale tier 2, established. AirOps: $40M Series B led by Greylock, Nov 2025 (vendor blog); 'AirOps has raised $55.5M in funding to-date' and 'has already helped more than a thousand brands' (vendor, Business Wire release 2026-02-03). [4] Profound: ~$335M raised, $1.8B valuation (Sep 2026 Series D); 'more than 2,500 brands' (vendor, Series D post, 2026-09-16) and 'More than 25,000 marketers in 90+ countries' (vendor, customers page). [3]
What do AirOps and Profound cost?
AirOps: Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [4] Profound: Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [3]
Which covers Discover as a core phase?
Profound does [3]. The map scores AirOps as partial there.
Sources
- airops.com. airops.com. Read .
- tryprofound.com. tryprofound.com. Read .
- Profound on the PR software map. Newsprint. Read .
- AirOps on the PR software map. Newsprint. Read .
- Citation lifecycle metrics in Insights. AirOps product changelog. Read .
- Profound Ads announced in beta. Profound on X (Nov 5, 2026). Read .
- Tracks Meta's Muse Spark in Answer Engine Insights. Profound blog (Nov 4, 2026). Read .
- AI Marketer builds dashboards from a description and investigates AI bot traffic changes. Profound changelog (Oct 30, 2026). Read .
- Search Visibility: SEO data from Moz for every page, read by the AI Marketer. Profound product changelog. Read .
- Quill. Business Wire via Yahoo Finance. Read .