Alternatives
Profound alternatives for PR teams, compared on launches, phases and scale
The short answer
The closest Profound alternatives on the map are AirOps, Scrunch AI and Otterly.ai, all in AI visibility like Profound [1]. The map ranks them by disclosed scale, then by dated events. 2 of the 6 alternatives here have a dated agent launch, such as AirOps [2].
| Category | Core phases | Latest product launch | Scale | |
|---|---|---|---|---|
| Profound | AI visibility [1] | Discover and Measure [3] | Profound Ads announced in beta (announced, beta). Nov. 5, 2026 [4] | Tier 2, established [3] |
| AirOps | AI visibility [5] | Measure [6] | Prompt tracking on Codex and Claude Code. Nov. 3, 2026 [7] | Tier 2, established [6] |
| Scrunch AI | AI visibility [8] | Measure [9] | Content Generation drafts pages for AI visibility gaps. Nov. 4, 2026 [10] | Tier 2, established [9] |
| Otterly.ai | AI visibility [11] | Discover and Measure [12] | Brand Reports filter by several tags and AI engines at once. Nov. 4, 2026 [13] | Tier 2, established [12] |
| Peec AI | AI visibility [14] | Measure [15] | API and MCP return AI-crawler error actions (v0.41.0) (beta). Nov. 4, 2026 [16] | Tier 2, established [15] |
| Ahrefs Brand Radar | AI visibility [17] | Measure [18] | AI adjusted volume (Brand Radar). Sept. 29, 2026 [19] | Tier 2, established [18] |
| Rankscale | AI visibility [20] | Discover and Measure [21] | Local Results. Oct. 1, 2026 [22] | Tier 2, established [21] |
The 6 alternatives
Each is in AI visibility on the PR software map, ranked by disclosed scale, then by dated events.
AirOps
- What it sells. “Run the strategy that wins AI discovery”: AI-search visibility tracking, content agents and, since Sept 2026, a services team that also works third-party placements. [6]
- Core phases. Measure. [6]
- Latest product launch. Prompt tracking on Codex and Claude Code. Nov. 3, 2026. [7]
- Scale. Tier 2, established. $40M Series B led by Greylock, Nov 2025 (vendor blog); ‘AirOps has raised $55.5M in funding to-date’ and ‘has already helped more than a thousand brands’ (vendor, Business Wire release 2026-02-03). [6]
AirOps on the PR software map, AirOps vs Profound
Scrunch AI
- What it sells. A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents. [9]
- Core phases. Measure. [9]
- Latest product launch. Content Generation drafts pages for AI visibility gaps. Nov. 4, 2026. [10]
- Scale. Tier 2, established. $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M; ‘Trusted by 500+ leading brands and agencies’ (vendor, about page and Sitecore release, 2026-06-03). [9]
Scrunch AI on the PR software map, Profound vs Scrunch AI
Otterly.ai
- What it sells. Tracks brand mentions, citations and sentiment in ChatGPT, Google AI Overviews/AI Mode, Perplexity, Copilot, Gemini and Claude. [12]
- Core phases. Discover and Measure. [12]
- Latest product launch. Brand Reports filter by several tags and AI engines at once. Nov. 4, 2026. [13]
- Scale. Tier 2, established. ‘40,000 marketing professionals using OtterlyAI, as of August 2026’; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [12]
Otterly.ai on the PR software map, Otterly.ai vs Profound
Peec AI
- What it sells. AI-search analytics: daily tracking of brand visibility, sentiment and cited sources across ChatGPT, Gemini, Perplexity, AI Overviews and more. [15]
- Core phases. Measure. [15]
- Latest product launch. API and MCP return AI-crawler error actions (v0.41.0) (beta). Nov. 4, 2026. [16]
- Scale. Tier 2, established. $29M raised; $10M ARR 16 months after launch (May 2026); ‘3,000+ marketing teams, brands, and agencies’ (vendor claim). [15]
Peec AI on the PR software map
Ahrefs Brand Radar
- What it sells. Ahrefs’ AI-visibility tracker, sold standalone or as part of the SEO suite; also tracks YouTube, TikTok and Reddit brand mentions. [18]
- Core phases. Measure. [18]
- Latest product launch. AI adjusted volume (Brand Radar). Sept. 29, 2026. [19]
- Scale. Tier 2, established. Module of Ahrefs, ‘Proudly bootstrapped’ (vendor, about page); ‘Used by 3,000+ companies’ (vendor, Brand Radar page) and ‘Over 50,000 companies choose Ahrefs’ (vendor, reviews page, data as of April 24, 2025). [18]
Ahrefs Brand Radar on the PR software map
Rankscale
- What it sells. AI-visibility tracking across 17+ engines. Cheap at the entry tier and agency-priced at the top, so “budget tool” fits only the $20 plan. [21]
- Core phases. Discover and Measure. [21]
- Latest product launch. Local Results. Oct. 1, 2026. [22]
- Scale. Tier 2, established. ‘Trusted by 1000+ active users’ (vendor, home page); team of 13 by Aug 2026 (vendor timeline); no funding disclosed. [21]
Rankscale on the PR software map
About Profound
AI-search visibility tracking, now sold as an “AI Marketer” that drafts content, ads and correction outreach for approval. [3]
Profound on the PR software map
Where Profound still wins
Core in Discover
Profound is built on the Discover phase [3]. Only 2 of the 6 alternatives here are.
More dated product launches
Profound has 62 dated product launches on the map since May 5, 2025 [3]. That is more than any alternative here; the next most is 31.
A dated agent launch
The map labels "Profound Ads announced in beta" (announced, beta), dated Nov. 5, 2026, as an agent [4]. Only 2 of the 6 alternatives here have one.
Questions people ask
What are the main alternatives to Profound?
On the map, the companies in AI visibility closest to Profound by disclosed scale and dated events are AirOps, Scrunch AI, Otterly.ai, Peec AI, Ahrefs Brand Radar and Rankscale [1].
Which Profound alternatives have an AI agent?
AirOps and Ahrefs Brand Radar have a dated agent launch on the map. AirOps's latest is "Quill" [2]. Ahrefs Brand Radar's latest is "Ask Ahrefs (formerly Agent B)" [23].
Which Profound alternatives publish their prices?
AirOps, Scrunch AI, Otterly.ai, Peec AI, Ahrefs Brand Radar and Rankscale publish some prices, as the map records them. AirOps: Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [6] Scrunch AI: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [9] Otterly.ai: Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [12]
Is Profound bigger than its alternatives?
The map puts Profound in scale tier 2 [3]. No alternative here sits in a higher tier. AirOps, Scrunch AI, Otterly.ai, Peec AI, Ahrefs Brand Radar and Rankscale share its tier.
Sources
- tryprofound.com. tryprofound.com. Read .
- Quill. Business Wire via Yahoo Finance. Read .
- Profound on the PR software map. Newsprint. Read .
- Profound Ads announced in beta. Profound on X (Nov 5, 2026). Read .
- airops.com. airops.com. Read .
- AirOps on the PR software map. Newsprint. Read .
- Citation lifecycle metrics in Insights. AirOps product changelog. Read .
- scrunch.com. scrunch.com. Read .
- Scrunch AI on the PR software map. Newsprint. Read .
- Content Generation drafts pages for AI visibility gaps. Scrunch blog (Nov 4, 2026). Read .
- otterly.ai. otterly.ai. Read .
- Otterly.ai on the PR software map. Newsprint. Read .
- Brand Reports filter by several tags and AI engines at once. Otterly.ai changelog (Nov 4, 2026). Read .
- peec.ai. peec.ai. Read .
- Peec AI on the PR software map. Newsprint. Read .
- API and MCP return AI-crawler error actions (v0.41.0). Peec AI API changelog v0.41.0 (Nov 4, 2026). Read .
- ahrefs.com/brand-radar. ahrefs.com. Read .
- Ahrefs Brand Radar on the PR software map. Newsprint. Read .
- AI adjusted volume (Brand Radar). Ahrefs blog. Read .
- rankscale.ai. rankscale.ai. Read .
- Rankscale on the PR software map. Newsprint. Read .
- Local Results. Rankscale changelog. Read .
- Prompt-Based AI Overviews and AI Mode Indexes. Ahrefs blog. Read .