Comparison
Otterly.ai vs Profound for PR teams, compared on launches, phases and scale
The short answer
On the map, Otterly.ai and Profound both sit in AI visibility [1][2]. Otterly.ai describes itself as "AI Search Monitoring Tool: Track ChatGPT, Perplexity & Google AIO" [1], and Profound as "See what your customers ask AI, deploy agents to act on it, and measure the results" [2]. Only Profound has a dated agent launch on the map, "Profound Ads announced in beta" (announced, beta) [3]. Otterly.ai has 17 dated product launches since May 5, 2025, and Profound has 62 [4][5].
| Otterly.ai | Profound | |
|---|---|---|
| Category | AI visibility [1] | AI visibility [2] |
| Core phases | Discover and Measure [4] | Discover and Measure [5] |
| Partial phases | None [4] | Search and Pitch [5] |
| Dated product launches since May 5, 2025 | 17 [4] | 62 [5] |
| Agent launches | 0 [4] | 15 [5] |
| Latest launch | Brand Reports filter by several tags and AI engines at once. Nov. 4, 2026 [6] | Profound Ads announced in beta (announced, beta). Nov. 5, 2026 [3] |
| Scale | Tier 2, established. '40,000 marketing professionals using OtterlyAI, as of August 2026'; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [4] | Tier 2, established. ~$335M raised, $1.8B valuation (Sep 2026 Series D); 'more than 2,500 brands' (vendor, Series D post, 2026-09-16) and 'More than 25,000 marketers in 90+ countries' (vendor, customers page). [5] |
| Price on record | Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [4] | Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [5] |
| Site | https://otterly.ai/ | https://www.tryprofound.com/ |
What each sells
Otterly.ai
Tracks brand mentions, citations and sentiment in ChatGPT, Google AI Overviews/AI Mode, Perplexity, Copilot, Gemini and Claude. [4]
Otterly.ai on the PR software map
Profound
AI-search visibility tracking, now sold as an “AI Marketer” that drafts content, ads and correction outreach for approval. [5]
Profound on the PR software map
Recent launches side by side
The newest five dated product launches on the map for each company, newest first.
Otterly.ai
- Nov. 4, 2026. Brand Reports filter by several tags and AI engines at once. Otterly.ai’s Brand Reports can be filtered by more than one tag and more than one AI engine at a time. [6]
- Oct. 21, 2026. Brand Profiling: attributes and objections AI search attaches to a brand. A new Brand Profiling tab in each OtterlyAI brand report shows the attributes and objections AI search engines attach to a brand, scores them, compares them with competitors, and links each insight to the pages AI cited. [7]
- Aug. 4, 2026. Agent Analytics. Shows every AI agent and crawler visiting a website and which pages ChatGPT, Claude, Perplexity, Google, and other bots reach, via server-log integrations. [6]
- July 23, 2026. Citations Report: Winners & Losers, Starring & Citation Details View. Adds a Winners & Losers view of citation movements, starred/bookmarked URLs, and a Citation Details View of prompts and AI engines citing a URL. [8]
- June 25, 2026. Query Fan-Out. Enter a prompt and see the range of related, implicit, and comparative queries AI search engines may generate from it; add any as tracked prompts. [6]
Profound
- Nov. 5, 2026. Profound Ads announced in beta. Profound announced Profound Ads in beta on its X account. No Profound page describes it yet. Announced, beta. [3]
- Nov. 4, 2026. Tracks Meta’s Muse Spark in Answer Engine Insights. Profound added Meta’s Muse Spark model to Answer Engine Insights. [9]
- Oct. 30, 2026. AI Marketer builds dashboards from a description and investigates AI bot traffic changes. Profound’s AI Marketer can build configurable, shareable dashboards from a plain-language description and investigate spikes or dips in AI bot visits in Agent Analytics, with annotations for the cause. [10]
- Oct. 23, 2026. Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront. Profound added Teams, which give brands, regions or business units their own categories, shared resources and credit wallet, and an Overview tab in Context Manager to find and fill context gaps. [11]
- Oct. 16, 2026. AI Marketer in Microsoft Teams. Chat with the AI Marketer one-on-one or by @mention in Teams channels, and let it read and post to Teams from Agents. [11]
PR phases compared
Core means the product is built on that phase. Partial means the phase is there but secondary. Not found means the map did not find it on the company’s own site.
| Phase | Otterly.ai | Profound |
|---|---|---|
| Discover | Core | Core |
| Search | Not found | Partial |
| Pitch | Not found | Partial |
| Measure | Core | Core |
Phase scores come from each company’s row on the map [4][5].
What this comparison does not cover
We did not test either product
This page compares what each vendor says on its own pages and in dated announcements, as recorded on the map. We did not use or test Otterly.ai or Profound.
Prices are the map's price notes
The prices here are the map's price notes, from each vendor's own pages or, where marked, third-party estimates. Quotes, discounts and contract terms are not covered.
Data read on Nov. 5, 2026
The newest source on this page was read on Nov. 5, 2026. Products and prices can change after that day.
Questions people ask
Which has an AI agent, Otterly.ai or Profound?
Profound. The map labels 15 agent launches from it since May 5, 2025, and none from Otterly.ai [4][5]. Profound's latest is "Profound Ads announced in beta" (announced, beta), dated Nov. 5, 2026 [3].
Which is bigger, Otterly.ai or Profound?
The map puts both in scale tier 2, established. Otterly.ai: '40,000 marketing professionals using OtterlyAI, as of August 2026'; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [4] Profound: ~$335M raised, $1.8B valuation (Sep 2026 Series D); 'more than 2,500 brands' (vendor, Series D post, 2026-09-16) and 'More than 25,000 marketers in 90+ countries' (vendor, customers page). [5]
What do Otterly.ai and Profound cost?
Otterly.ai: Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [4] Profound: Free 7-day trial (50 prompts/day, ChatGPT/Gemini/AI Overviews); Enterprise custom, no other published price. [5]
Sources
- otterly.ai. otterly.ai. Read .
- tryprofound.com. tryprofound.com. Read .
- Profound Ads announced in beta. Profound on X (Nov 5, 2026). Read .
- Otterly.ai on the PR software map. Newsprint. Read .
- Profound on the PR software map. Newsprint. Read .
- Brand Reports filter by several tags and AI engines at once. Otterly.ai changelog (Nov 4, 2026). Read .
- Brand Profiling: attributes and objections AI search attaches to a brand. OtterlyAI blog. Read .
- Citations Report: Winners & Losers, Starring & Citation Details View. OtterlyAI Blog. Read .
- Tracks Meta's Muse Spark in Answer Engine Insights. Profound blog (Nov 4, 2026). Read .
- AI Marketer builds dashboards from a description and investigates AI bot traffic changes. Profound changelog (Oct 30, 2026). Read .
- Search Visibility: SEO data from Moz for every page, read by the AI Marketer. Profound product changelog. Read .