The social monitoring map
Search APIs
9 companies on the social monitoring map. Updated .
Search APIs return web results to software instead of a person. An agent can use them to find social pages, posts and profiles with ordinary search queries, such as a site:linkedin.com search.
Brave Search API and Parallel run on their own indexes. Serper and SerpAPI return Google results. SerpAPI and the Perplexity API are each in court with a platform over how they collect its data.
Search APIs
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Brave Search API
Search API on Brave's own independent web index (plans: Search, Answers, Spellcheck, Autosuggest). An agent can query it directly; Brave results are not Google's index.
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DataForSEO SERP API
Pay-per-SERP API for Google, Bing, YouTube, and other engines, with Standard, Priority, and Live execution modes and structured results.
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Exa
Neural web search API with people and company indexes. Its people search can return profiles together with recent professional posts, giving agents searchable third-party social content.
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Parallel
Agent web search, extraction and monitoring APIs on Parallel's own index. The Search API page demonstrates Reddit and YouTube results and supports domain controls.
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Perplexity API
Search API (raw ranked results) and Agent API (web_search, people_search, fetch_url tools) from Perplexity. search_domain_filter allows or denies up to 20 domains; no social-specific mode documented.
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SearchAPI.io
Real-time SERP API family from SearchApi, LLC: Google, Bing, plus YouTube Search, TikTok Search/Profile/Video, Instagram Profile, Facebook Business Page, ad libraries and LinkedIn Jobs APIs. Agent use: indirect social search with JSON.
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SerpAPI
Real-time search-engine scraping API returning parsed results from Google and other engines. Queries can use normal search operators such as site scope.
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Serper
Low-cost Google Search API returning JSON. An agent can send site:linkedin.com/in or site:linkedin.com/posts queries as ordinary Google queries to reach indexed LinkedIn pages.
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xAI API x_search
Server-side tool in the Grok Responses API that does keyword, semantic and user search plus thread fetch on X, with handle and date filters and optional image/video understanding. An agent gets X answers with citations in one call.
Other categories
- Social listening suites · 67 companies
- Mention alerts · 31 companies
- Social analytics · 28 companies
- Listening agents · 25 companies
- Trend signals · 18 companies
- Creator analytics · 44 companies
- Social data APIs and scrapers · 42 companies
- Video and transcripts · 35 companies
- Agent-first data and MCP servers · 17 companies
- LinkedIn and people data · 10 companies
- Podcast data · 8 companies
- Search APIs · 9 companies
The full map: all 334 companies in 12 categories, open at this one.