The social monitoring map

Social analytics

28 companies on the social monitoring map. Updated .

Social analytics tools measure accounts you do not own. You add a competitor's profiles, and the tool tracks their posts, follower growth and engagement, then benchmarks them against yours.

Rival IQ, Socialinsider and Metricool benchmark competitors across the main networks. Some tools go deep on one network. Statiko tracks Telegram channels, and Socialpruf tracks TikTok and Instagram accounts back to their first post.

Social analytics

  • Audiense

    Audience intelligence built on social data (Instagram, X, Facebook, LinkedIn, TikTok); Data Services exposes it by API or MCP.

    On the map

  • ContentStudio

    Social-management and analytics suite with competitor analytics and an add-on that monitors topics and social mentions. Its plans also publish API access and MCP integration.

    On the map

  • Dash Social

    Social management and intelligence platform (formerly Dash Hudson per Sprout's page) with competitive and industry benchmarking, Listen add-on (trends, sentiment, competitor share of voice), Vision AI on image/video, an API and an MCP.

    On the map

  • Facelift Data Studio (quintly)

    Social media analytics and competitive benchmarking tool (now Facelift Data Studio) with 350-500+ metrics across Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Snapchat and Threads, plus a data API and warehouse push. An agent would pull benchmark data on tracked profiles.

    On the map

  • Fanpage Karma

    Social analytics and management suite with competitor benchmarking, research, discovery, topic monitoring, and optional data access through API and MCP.

    On the map

  • Fedica

    Social management and analytics across 15 platforms (incl. Bluesky, Mastodon, Threads, Telegram) with competitor follower analysis, hashtag/keyword tracking, email alerts for brand mentions and trending topics. Included for its listening and competitor-analysis modules.

    On the map

  • Iconosquare

    Analytics-first social-management suite covering eight networks, with brand-mention, hashtag, competitor, and industry monitoring plus an MCP integration for AI assistants.

    On the map

  • Later

    Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product.

    On the map

  • ListenFirst

    Enterprise social intelligence service combining owned analytics, competitive benchmarking and category trend tracking (Social Compass), with expert-led insights and decks. No API or platform list on the homepage.

    On the map

  • Measure Studio

    AI social analytics across eight networks incl. competitor tracking; Archer AI analyst; remote MCP server (40+ read tools) on every plan; Enterprise-only API and data dumps.

    On the map

  • Metricool

    Planning, analytics and ads reporting with a Competitors tool that tracks up to 100 public competitor accounts and an official MCP that exposes competitor posts and metrics to Claude/ChatGPT.

    On the map

  • NapoleonCat

    Social-management and analytics suite that collects data for owned and monitored competitor profiles across major networks. It also offers reporting, moderation, an inbox, and an analytics API.

    On the map

  • Newrank

    Chinese new-media data firm: influence rankings of WeChat, Xiaohongshu and Douyin accounts, 声量通 social-wide voice monitoring, GEO monitoring of brand mentions in AI answers, custom API.

    On the map

  • Pallyy

    Scheduler with Instagram competitor tracking: follower growth, posting activity, engagement and hashtags for 1 (free) to 10 competitors per social set; API on paid plans and an MCP.

    On the map

  • Popsters

    Social-content analytics tool for examining posts on public pages across Instagram, Facebook, X, YouTube, TikTok, and other networks and comparing competitors.

    On the map

  • Rival IQ

    Competitive social analytics: benchmarks a brand against tracked competitor accounts on Facebook, Instagram, X, YouTube, LinkedIn and TikTok, with alerts on competitor posts, saved social-listening searches, and an add-on Social Insights API. An agent would pull competitor benchmark data.

    On the map

  • Social Insight

    Japanese SNS analysis tool by User Local: compares your and competitors' accounts across Instagram, X, Facebook, YouTube, TikTok, Threads, LinkedIn and Bluesky, plus keyword listening with generative-AI summaries of X posts and spike alerts.

    On the map

  • Social Status

    Social analytics and reporting; Competitor Analytics tracks any public profile on Facebook, Instagram, YouTube, TikTok and X; publishes monthly industry benchmarks.

    On the map

  • Socialinsider

    Social analytics and competitor benchmarking across TikTok, Instagram, LinkedIn, Facebook, X and YouTube; AI content pillars and an AI assistant; paid API add-on and an MCP connector to Claude and ChatGPT over tracked profiles.

    On the map

  • Sociality.io

    Social analytics with competitor benchmarking across six platforms; sells an MCP server (stand-alone or with dashboard) so agents can list, create and read competitor tracking from a profile URL.

    On the map

  • Socialpruf

    Tracks, benchmarks and reports on any public TikTok or Instagram account without connecting it, with post history back to the first post.

    On the map

  • SocialSeal

    Measures which brands appear for travellers' searches on Instagram, TikTok, Xiaohongshu and AI assistants; free Visibility Check, then $299/month; MCP for agents announced in registry.

    On the map

  • Sotrender

    Facebook, Instagram, LinkedIn and YouTube analytics with competitor benchmarking; a separate Sotrender Research service does social listening.

    On the map

  • SparkToro

    Audience research: shows which social accounts, websites, podcasts, YouTube channels and Reddit subscriptions a target audience follows, with an MCP access feature and a pay-as-you-go API.

    On the map

  • Statiko

    Telegram channel content tracking: real-time posts, edits, deletions, reach, engagement and subscriber growth for any channel; AI recaps; MCP connector on Pro. Telegram only.

    On the map

  • Statusbrew

    Social management suite; Premium plan adds competitor benchmarking and social and web listening; Enterprise adds an MCP and an Insights API. MCP can read analytics including competitor metrics and listening results.

    On the map

  • TrueSocialMetrics

    Social media analytics that also tracks competitors' public pages without login (Instagram competitor analysis, plus Twitter, Facebook, YouTube, LinkedIn, Pinterest and more), with engagement rates, influencer analytics and a REST API. An agent would pull competitor engagement metrics.

    On the map

  • Tweet Binder

    Hashtag and keyword analytics and impact reports for X (Twitter) and Instagram, plus Twitter walls for events; API access service. An agent would use the API for hashtag and campaign statistics.

    On the map

Other categories

The full map: all 334 companies in 12 categories, open at this one.