The social monitoring map

Social listening suites

67 companies on the social monitoring map. Updated .

Social listening suites track a brand or topic across social networks, news, forums and reviews. They collect the posts, score sentiment, send alerts when mentions spike and build reports.

Brandwatch, Meltwater, Sprinklr and Talkwalker are in this group, along with suites built for one region or language, such as Lucidya for Arabic and Kompa for Vietnamese. Many sell an API or an MCP server, so an agent can use them. Meltwater and Talkwalker sell both.

Social listening suites

  • Agility PR

    PR platform with media monitoring across online, print, broadcast, podcast, radio and social, a separate Social Listening product, a Media Intelligence API and an MCP connector listed in the Claude Connector Directory.

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  • Agorapulse

    Social management suite whose Advanced Listening and Competitive Benchmarking are paid add-ons: tracks mentions of brand, industry and competitors across social, news and blogs, plus side-by-side competitor KPIs; self-hosted MCP for ChatGPT/Claude.

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  • Atribus

    Spanish-language social listening: collects and classifies public opinion across LinkedIn, X, Reddit, TikTok plus news, blogs, forums, video, podcasts and reviews; AI relevance filter; alerts by email or WhatsApp; PDF/Excel reports; image identification.

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  • Blogmeter

    Italian social intelligence suite (Social Listening, Live Insights, Executive Report, Social API) with analyst consulting, an influencer database of 10,000+ profiles and research reports.

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  • Brand Analytics

    Russian social media and media monitoring platform (VK, OK, Rutube, YouTube, TikTok, public Telegram and MAX channels, blogs, forums). Sentiment, trends, text-in-image and video search, BrandGPT summaries, API for dashboards.

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  • BrandPulse

    Brand-reputation suite monitoring 13 social, community, review, app-store, and news sources. It adds sentiment and urgency analysis, competitor tracking, alerts, and AI-drafted responses.

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  • Brandwatch

    Enterprise social listening (Consumer Research, Listen) and social management. Sells a REST Consumer Research API for queries and mentions, plus AI (Iris). An agent would pull mentions and charts into daily briefs.

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  • Buzz Finder

    NTT Docomo Business X social listening for X and optional additional social and online media, with automated alerts, daily summaries and related managed-monitoring services.

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  • Buzzmetrics

    Vietnam-based social and e-commerce market research firm with a social listening system (Facebook, TikTok, YouTube, Threads, news, forums, reviews, blogs) delivered as brand, campaign, crisis, trend and KOL analysis plus syndicated reports.

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  • Buzzmonitor

    Brazilian social media management suite whose Monitoramento module tracks brands and competitors on all major social networks in real time. Also inbox, analytics, scheduling and creator marketplace.

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  • BuzzSumo

    Content and engagement research: top-shared articles, trends, influencers, journalists, alerts. An agent would use the Search API and Account API.

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  • Coosto

    Dutch reputation and content platform: Listen, Engage, Publish, Report, Discover modules plus EmotionAI, Inform and Sales Signals add-ons. API listed under integrations.

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  • Critical Mention

    Earned-media monitoring suite covering broadcast TV, podcasts, online news and social media listening, with real-time alerts and a Developer API. An agent would use it to search broadcast and podcast mentions.

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  • Dataxet

    Southeast Asia media-intelligence group. DXT:360 monitors X, Instagram, Facebook, TikTok, YouTube, Reddit, blogs, news, print and broadcast, with AI sentiment in 15+ regional languages, image and logo recognition, summaries and alerts.

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  • Determ

    AI media intelligence and monitoring for PR teams. Tracks news, blogs, forums, comments and social; Synthia AI assistant; REST API; read-only MCP; AI Visibility add-on. An agent would count and scroll mentions by keyword.

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  • dima

    Arabic-first media intelligence and social listening: monitors TikTok, X, Snapchat, Facebook, Instagram, LinkedIn, YouTube plus news, print, TV and radio across Arabic dialects; AI copilot; MCP connectivity from Claude, ChatGPT, Gemini.

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  • eClincher

    Flat-price social suite with Social Listening and Web Listening (brand mentions, sentiment, share of conversation against named competitors), competitor reports, an AI Visibility tool, and a developer API plus MCP server.

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  • Emplifi

    Social marketing, customer care and commerce platform with AI-powered listening (Reddit via Enterprise API, TikTok hashtags), Fuel AI orchestrators and a Public API. An agent would use the Public API (metrics, content) or the UI.

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  • Germin8

    Social listening and analytics platform sold as Joyful Listen: tracks social, news and review mentions in real time, with sentiment and reputation, brand, product and campaign studies. Sister product Joyful Engage is a contact-centre tool.

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  • Hootsuite

    Social media management suite (Perch publishing, Nest inbox, Parliament advocacy) with built-in listening powered by Talkwalker/Lumen, the Wisdom AI agent, a REST API for publishing/analytics/inbox, and MCP servers. An agent would draft posts, read analytics and query mentions.

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  • Infegy

    Social listening and consumer-intelligence platform (Starscape, with the older Atlas still sold) plus a REST API with full post text, aggregations, topics/narratives and GenAI summaries/personas. An agent uses the API to pull posts and AI summaries.

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  • Isentia

    Media monitoring across print, broadcast, online and social for Asia-Pacific agencies, government and legal teams; publishes social-election analysis. Part of Pulsar Group.

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  • Khoros Iris AI

    AI-native social media management product from Khoros: social listening across billions of sources in 187 languages, publishing, engagement routing and analytics. Aurora AI is the separate community product.

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  • Kompa

    Vietnamese AI-driven social listening: Brand Monitoring dashboard across 50+ platforms (Facebook, TikTok, YouTube, Instagram, X, press, forums) with Email, Slack or Webhook alerts, crisis detection, Digital Data Center with API.

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  • Konnect Insights

    AI omnichannel CX platform with social listening, analytics and ticketing across X, Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit and more. An agent would use the Listening module and developer API for mention data.

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  • Kribrum

    Russian system for monitoring and analysing media, social media and open Telegram channels. Topic sorting, sentiment, geography; search by text, image, audio and video with transcription. Also OSINT reports.

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  • Locobuzz

    Indian customer-experience platform with Social Intelligence (listening on Instagram, X, Facebook, LinkedIn, YouTube, reviews, forums, news), competitive benchmarking and AI engines for aspect-level emotion and crisis detection.

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  • Lucidya

    AI-native CX platform from Saudi Arabia with Social Listening, Media Monitoring (news, TV and radio add-on) and a shared inbox; strong on Arabic dialect sentiment. An agent would use its API for Arabic-language mention data.

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  • Mandala Analytics

    Mandala Analytics provides social listening and social intelligence for marketing teams, with separate enterprise API and MCP offerings.

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  • Medialogia SM

    Russian social-media monitoring and analytics with brand, competitor and influencer analysis, social engagement metrics and AI-assisted workflows.

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  • Meltwater

    Enterprise media and social listening suite sold on custom quotes. Search, stream and export mentions by API; Explore+ private index; Mira AI assistant; remote MCP server. An agent would pull mentions, analytics and AI answers.

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  • Mentionlytics

    Social-listening suite covering social networks, web, reviews, podcasts, and AI answers. It provides sentiment analysis, reporting, publishing, a REST API, and an MCP connector.

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  • Monitera

    Istanbul social media monitoring and reporting tool (Listen): real-time notifications from 'more than 10 million digital channels'.

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  • Muck Rack

    PR platform with media database and monitoring across news, social (Social Listening), podcasts and broadcast, plus Muck Rack Agent, an API and MCP access (banner).

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  • NetBase Quid

    Consumer and market intelligence platform (Quid Monitor = the former NetBase social listening; Quid Discover; Q Platform with Q Agents and AskQ). An agent can use Q Agents/AskQ via an MCP connector, Slack/Teams, or API-triggered agent runs.

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  • Neticle

    Hungarian text-analysis company: Neticle Media Intelligence (media monitoring, local media in Europe), Text Analysis API and a Data API that feeds social and online media KPIs into a customer's data platform.

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  • Oktopost Social Listening

    AI social listening inside a B2B social media management suite. Tracks mentions of a brand, competitors, influencers and topics on X, YouTube, Instagram, news and 75M+ websites, with sentiment, volume alerts and influencer discovery. Marketing Intelligence tracks competitor content.

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  • Onclusive

    Media intelligence platform for PR: media monitoring across online, print and broadcast plus Social Listening on 25+ platforms; lists an MCP offering under Data-as-a-Service. An agent would use the MCP/data feed for coverage and social mentions.

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  • Orlo

    Social management and media monitoring suite (Orlo Insights): social listening, news/blog/forum monitoring and benchmarking, aimed at public sector and regulated organisations; Nextdoor integration.

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  • Osavul

    Risk-intelligence platform that monitors social media, messaging apps (Telegram), websites and fringe platforms for disinformation, FIMI and hybrid threats: Nebula (data), Echo (strategic comms sentiment), Janus (risk modelling). Used by governments and brands.

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  • Pulsar

    Enterprise audience-intelligence and social listening: TRAC (search and listening), CORE (owned-channel analytics), TRENDS, Narratives AI, and AI agents. An agent would use the GraphQL API or the AI agents on Pulsar's own data.

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  • Qualtrics XM Discover Social Listening

    Social listening inside Qualtrics XM Discover: pulls Facebook and Instagram posts and comments through an Engage social channels project into Discover for text analytics; Threads in early access.

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  • Quantico

    Latin American social listening and monitoring platform (Lima, Mexico City, Buenos Aires): monitors social networks, blogs and ecommerce, AI processing of daily conversations, automated reports. Claims 450 million conversations listened to.

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  • Retriever Listen

    Nordic media monitoring group's social listening product: monitors and analyses social media conversations; archive of 1 billion+ posts from Instagram, Facebook, X, blogs and forums.

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  • Revuze Social Hub

    Social intelligence module of Revuze's consumer-intelligence (voice of customer) platform: brand and competitor listening, video analysis (spoken audio, on-screen text), influencer discovery and trend tracking on TikTok, Instagram, YouTube, Facebook and X, joined to reviews data. Revuze also exposes an MCP connector.

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  • Salesforce Social Studio

    Retired Marketing Cloud suite for social listening, engagement and publishing. Salesforce ended access to Social Studio on 2024-11-18.

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  • SemanticForce

    Ukrainian-founded omnichannel analytics platform. Products include Social Media Listening, Media Monitoring, Reviews Analytics and Messengers Intelligence; logo, OCR, object and scene detection on images.

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  • SentiOne

    AI social listening platform (Listen) for monitoring online discussions, sentiment, crisis alerts and audience insight; plus a separate chatbot product (Automate). An agent would use it for brand and topic mention feeds.

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  • Sentisis

    Madrid NLP platform specialised in Spanish: Social Media monitoring (mentions, volume, influence, demographics), Customer Experience and Reviews analysis, with consulting reports.

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  • SocialBu

    Social-management suite with listening streams for keywords, mentions, and conversations across 12 networks. It also provides analytics, automation, a REST API, and an OAuth MCP server.

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  • SocialEcho Listening

    Listening module of SocialEcho, an AI social media management suite: keyword monitoring with AI sentiment, daily competitor-account monitoring and spike alerts on TikTok, Facebook, Instagram, X, YouTube, Telegram and Threads. Listening is one of its seven modules.

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  • Sometrend

    Korean social data analysis: keyword trends, related words and sentiment from blogs, Instagram, YouTube and 7,000+ community boards; Data Plus API; MCP server for Claude and ChatGPT.

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  • Sprinklr

    Enterprise unified customer-experience platform; Sprinklr Insights/Social Listening covers 20+ social and digital channels plus news, forums, TV/radio/print, with AI Topics, AI Agents, Copilot, LLM Insights and an MCP server.

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  • Sprout Social

    Social media management suite (publishing, inbox, analytics) with Sprout Listening add-on and NewsWhip predictive news/social intelligence; Trellis AI agent and a public API. An agent would query Listening Topics via API or ChatGPT/MCP.

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  • Stilingue Listening

    Brazilian-Portuguese NLP social listening (STILINGUE by Blip): monitors social networks, reviews, news; sentiment, influence ranking, image analysis for logos and objects; Bluesky data announced.

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  • Streem

    Australian and New Zealand media monitoring across print, online, TV (incl. Sky News), radio, magazines, podcasts and social media (Streem Social) in one platform.

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  • Synthesio

    Ipsos Synthesio provides social and search intelligence, real-time monitoring, GenAI analysis and APIs for exporting and analyzing social mentions.

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  • Talkwalker

    Enterprise social and web listening (now sold as Lumen by Talkwalker): mentions, sentiment, AI summaries and trends across social, news, forums and podcasts, with a credit-metered REST API (Search, Stream, Histogram) and an MCP server. An agent would pull mentions and trends for daily monitoring.

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  • Tooldata

    Spanish-language social listening SaaS for Latin America and Spain with AI: sofIA conversational assistant over mentions, and matIA, an autonomous 24/7 analysis agent (Gold plan). Covers online press, blogs, forums, reviews, podcasts and social networks.

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  • Truescope

    Media intelligence covering broadcast, print, digital and social (Bluesky, Facebook, Instagram, LinkedIn, TikTok, WeChat, Weibo, YouTube, podcasts, radio, TV) with Truescope AI assistants and API and MCP access.

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  • Visibrain

    Social listening platform for brands, agencies and institutions: reputation, crisis, trend research, influencer identification, competitive intelligence and cyber-threat OSINT; alerts via SMS, email, Slack, Telegram.

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  • Vista Social

    Social suite with a Listening module (mentions, comments, DMs across social, web and news; $75/mo add-on), competitor and industry benchmark reports, and an MCP server for Claude and ChatGPT.

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  • Vuelio

    UK PR and political monitoring platform: media monitoring across broadcast, print, online and social, plus media database and outreach. Modular pricing, no figures.

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  • Wisers

    Hong Kong AI media monitoring and social listening. WisersOne has WiseSearch (news), WiseMonitor (real-time media and social listening) and WiseBI; Chinese-language coverage, NLP, OCR and logo detection, API integration.

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  • YouNet Media SocialHeat

    Vietnamese social listening: SocialHeat (listening), SocialTrend (trend measurement), SocialLift (influencer evaluation), plus analysis packages.

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  • YouScan

    Social listening with image recognition (Visual Insights) and an AI chat assistant (Insights Copilot). An agent would use the REST API (Unlimited plan) or Copilot inside the UI.

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  • Zocial Eye

    Thai social listening tool by Wisesight covering Facebook, X, Instagram, Pantip, YouTube, TikTok, news and blogs. Logo, OCR and object recognition, Thai sentiment, one-click campaign summary, influencer spotting.

    On the map

Other categories

The full map: all 334 companies in 12 categories, open at this one.