Reporting and measurement: which PR tools have it? 51 tools, dated

MediaMiser official launch (media analysis software)

Available July 24, 2006.

MediaMiser launched its media monitoring and analysis software for businesses and government.

Features: Media monitoring, Coverage analysis, Reporting and measurement.

Source: PR.com (MediaMiser press release).

Lets users save their own Canvas templates

Announced July 15, 2026.

Users can save custom Canvas briefing templates; Agility also added a Quarterly Report template.

Features: Reporting and measurement.

Source: Agility 'New in Agility' changelog.

Agility Agent launch

Available June 17, 2026.

Agility PR Solutions launched Agility Agent, an autonomous agent that turns one prompt into a complete executive media report.

Features: AI agents, Reporting and measurement.

Source: Agility Agent press release (Newsfile).

PR CoPilot action assistance

Available May 8, 2026.

Intelligent Insights now turns coverage analysis into strategic outputs using the team's stated position.

Features: Coverage analysis, Reporting and measurement.

Source: Agility PR Solutions.

Launches a new Agility Dashboard

Announced Jan. 30, 2026.

A redesigned home dashboard points users to each feature, with links to walkthrough videos and user guides.

Features: Reporting and measurement.

Source: Agility 'New in Agility' changelog.

AI-Powered Canvas

Available Dec. 5, 2025.

Canvas presents media coverage and analysis as designed, AI-assisted reports.

Features: Reporting and measurement, Coverage analysis.

Source: Agility PR New in Agility.

MediaMiser Fall '11: Media Contact Manager and report publisher

Available 2011.

MediaMiser's Fall 2011 release added a media contact manager that logs journalist interactions, plus a drag-and-drop report publisher.

Features: PR CRM, Reporting and measurement.

Source: Agility PR Solutions (MediaMiser press release, Fall '11).

Priority Engagement Map

Available June 29, 2012.

PublicRelay added an executive reporting view that maps which outlets and people to engage first.

Features: Reporting and measurement.

Source: PublicRelay (news, read from the 2022 web.archive.org copy).

Introduces the Media Reputation Score

Announced Jan. 15, 2026.

A proprietary metric that scores a brand's media reputation, with driver analysis, stakeholder views, peer benchmarks and a campaign ROI calculator. PublicRelay builds it with GenAI plus human analysts.

Features: Reporting and measurement, Coverage analysis.

Source: PublicRelay blog (original URL publicrelay.com/blog/the-next-frontier-of-reputation-measurement/ now redirects to the homepage).

Custom Dashboard

Available Aug. 25, 2015.

PublicRelay released custom-built dashboards of analyst-curated metrics.

Features: Reporting and measurement.

Source: PublicRelay (news, read from the 2022 web.archive.org copy).

Brandwatch Vizia

Available Sept. 18, 2013.

A multi-screen social media command center that displays live social data on any screen.

Features: Reporting and measurement.

Source: Brandwatch (press release, 2013-09-18).

Adds custom comparison periods in Measure

Announced September 2026.

Dashboards can compare a date range against year-on-year or any custom period.

Features: Reporting and measurement.

Source: Brandwatch Social Media Management product updates (September 2026).

Adds unified Meta paid and organic reporting (beta)

Announced May 2026. In beta.

Measure combines Facebook and Instagram organic, boosted and paid metrics into one post view sourced from Meta's Marketing API.

Features: Reporting and measurement.

Source: Brandwatch Social Media Management product updates (May 2026).

Launches Data Exporter to Tableau (pre-release)

Announced April 2026. In beta.

Exports up to 40 channel-level social metrics for up to 60 channels to BI tools such as Tableau through a secure API endpoint refreshed every 12 hours.

Features: Reporting and measurement.

Source: Brandwatch Social Media Management product updates (April 2026).

Extends Label performance reporting to Engage messages

Announced January 2026.

The Label performance widget now reports volume and sentiment of labelled incoming Engage conversations by theme.

Features: Reporting and measurement, Coverage analysis.

Source: Brandwatch Social Media Management product updates (January 2026).

Adds content-level metrics to Measure widgets (beta)

Announced December 2025. In beta.

Key Metrics, Time Series, Network Comparison and Channel Comparison widgets now report post-level content metrics.

Features: Reporting and measurement.

Source: Brandwatch Social Media Management product updates (December 2025).

AI Dashboards

Announced Nov. 20, 2025.

Dashboards that summarize data into narrative summaries explaining the story behind the numbers.

Features: Coverage analysis, Reporting and measurement.

Source: PR Newswire (Brandwatch).

AI-powered industry benchmarks

Announced Nov. 20, 2025.

AI-calculated industry averages for key social media metrics, so teams can compare their own and competitors' performance with the industry. Announced on 20 November 2025; the help center lists it in the February 2026 product updates.

Features: Coverage analysis, Reporting and measurement.

Sources: PR Newswire (Brandwatch), Brandwatch SMM Help Center.

Adds dashboard-level filters in Measure

Announced November 2025.

One filter now applies across all eligible widgets on a Measure dashboard.

Features: Reporting and measurement.

Source: Brandwatch Social Media Management product updates (November 2025).

AirPR Analyst

Available Nov. 14, 2013.

AirPR (now Onclusive) launched a PR analytics service that crawls the web for coverage and ties PR activity to revenue.

Features: Media monitoring, Reporting and measurement.

Source: The Next Web (AirPR counting big data).

Onclusive Unified Platform launches in the US

Available Sept. 1, 2026.

The Unified Platform, launched in London in March 2026, reaches the US with Mention, Measure and Contact modules, adding an enhanced media contacts database, a PR CRM, press release distribution and engagement tracking.

Features: Media monitoring, Reporting and measurement, Media database, Distribution and newsroom, PR CRM.

Source: Onclusive newsroom.

Next generation Meltwater media intelligence platform

Available March 16, 2015.

Meltwater launched a rebuilt platform with real-time dashboards and analytics for communications teams.

Features: Media monitoring, Reporting and measurement.

Source: Meltwater (press release, 16 Mar 2015).

Newsletters: shareable links with AI briefings

Available October 2026.

Newsletters can be shared as links carrying an AI briefing of top themes, storylines and coverage, ready to paste into Slack or Teams.

Features: Coverage analysis, Reporting and measurement.

Source: Meltwater product updates.

Tracks Instagram Reels views across Klear creator rosters

Announced October 2026.

Klear shows Instagram-reported Reels views for every creator on a roster, including creators who have not connected their account, with organic, paid and Facebook breakdowns where available.

Features: Reporting and measurement.

Source: Meltwater product updates (page 1).

Adds AI Brand Visibility dashboard template and 13 GenAI Lens widgets to Analyze

Announced October 2026.

A ready-made Analyze dashboard tracks brand and competitor visibility, mentions, sentiment and cited sources across AI models. Thirteen GenAI Lens widgets can be added to any dashboard.

Features: AI-answer tracking, AI-cited sources, Reporting and measurement.

Source: Meltwater product updates (page 1).

Adds Branded Web Reports in GenAI Lens

Announced September 2026.

An eight-tab report covers branded and unbranded prompts, narratives, models, the brand website, cited sources and URLs, and recommendations tied to visibility gaps.

Features: AI-answer tracking, AI-cited sources, Reporting and measurement.

Source: Meltwater product updates (page 1).

Adds Earned Media Value for earned social across dashboards, stream and exports

Announced September 2026.

EMV converts reach, likes, comments, shares and views into a monetary value using per-network benchmarks, shown in Analyze dashboards, the Unified Content Stream and exports, in local currency.

Features: Reporting and measurement.

Source: Meltwater product updates (page 1).

Connects GenAI Lens to Google Analytics

Announced July 2026.

Users compare AI visibility with LLM-referred sessions, transactions, revenue and conversion rates from GA4.

Features: AI-answer tracking, Reporting and measurement.

Source: Meltwater product updates (page 3).

Adds Cross Channel widgets for paid, earned and owned reporting

Announced July 2026.

Analyze dashboards can show owned social page and post metrics next to paid and earned widgets in one dashboard.

Features: Reporting and measurement.

Source: Meltwater product updates (page 4).

Adds side-by-side Compare for Optimized and Standard searches in Explore+

Announced June 2026.

Brands, campaigns and competitors can be benchmarked across both search types, then saved, shared or exported.

Features: Coverage analysis, Reporting and measurement.

Source: Meltwater product updates (page 5).

Lets Mira Studio publish responses as branded web reports

Announced June 2026.

Any Mira Studio response can be published as a branded web page with logo and colors and shared by link without a login.

Features: Reporting and measurement.

Source: Meltwater product updates (page 4).

Exports Explore Analytics to PowerPoint and Google Slides

Announced June 2026.

Classic and Brand Analytics tabs can be exported to PowerPoint or added directly to Google Slides.

Features: Reporting and measurement.

Source: Meltwater product updates (page 5).

GenAI Lens recommendations and LLM-generated reports

Announced May 5, 2026.

2026 Mid-Year Release added AI-powered recommendations in GenAI Lens, LLM-generated branded reporting summaries, and a Mira Agent for Slack.

Features: AI-answer optimization, Reporting and measurement.

Source: Meltwater press release.

Adds Competitive Benchmarking widgets for social

Announced May 2026.

Analyze compares follower growth, engagement and content performance against competitors on X, Instagram and Facebook.

Features: Reporting and measurement.

Source: Meltwater product updates (page 5).

Pitch Tracking

Available May 2026.

Meltwater launched Pitch Tracking, which automatically finds likely media pickups from pitches and lets users confirm coverage.

Features: PR CRM, Reporting and measurement.

Source: Meltwater (Product Updates, May 2026 entry).

AI-Powered Insights and Recommendations in Explore

Available May 2026.

AI insights with supporting evidence in Explore, plus generated reports with strategic recommendations.

Features: Coverage analysis, Reporting and measurement.

Source: Meltwater product updates.

Brings verified YouTube creator data into Klear

Announced April 23, 2026.

First-party data from YouTube's Creator Partnerships API feeds creator discovery, vetting and campaign measurement.

Features: Reporting and measurement.

Source: Meltwater press release.

Exports Mira Studio output as branded PowerPoint decks

Announced April 2026.

AI-generated summaries and reports from Mira Studio export as branded PowerPoint presentations.

Features: Reporting and measurement.

Source: Meltwater product updates (page 6).

Adds Scheduled Prompts and Quick Actions to Mira Studio

Announced April 2026.

Scheduled Prompts run recurring AI prompts and deliver the insights to stakeholders; Quick Actions insert saved searches, filters and prompts.

Features: Chat assistant, Reporting and measurement.

Source: Meltwater product updates (page 7).

Lets the Klear Chrome Extension save live Instagram Stories

Announced March 2026.

Users save live Instagram Stories to campaigns while browsing, even without brand tags or authenticated influencers.

Features: Reporting and measurement.

Source: Meltwater product updates (page 8).

Create a Dashboard with Mira Companion

Available March 2026.

Mira Companion builds a Unified Dashboard from a question or prompt.

Features: Chat assistant, Reporting and measurement.

Source: Meltwater product updates.

Mira Studio Agents for Roundups, Briefings, and Coverage Reports

Available March 2026.

Purpose-built Mira agents that generate industry roundups, news briefings and coverage reports.

Features: Reporting and measurement, Coverage analysis, AI agents.

Source: Meltwater product updates.

Extends Reach and Earned Media Value to blogs, forums, podcasts and social

Announced February 2026.

Standardized Reach, Estimated Views and EMV metrics now cover more content sources.

Features: Reporting and measurement.

Source: Meltwater product updates (page 9).

Adds scheduled PDF and PowerPoint sharing for Unified Dashboards

Announced February 2026.

Analyze dashboards can be sent automatically as PDF or PowerPoint reports to chosen recipients on a schedule.

Features: Reporting and measurement.

Source: Meltwater product updates (page 10).

AI-Generated Overviews for Automated Newsletters

Available February 2026.

Automated newsletters can include AI-written overviews that summarize media coverage.

Features: Coverage analysis, Reporting and measurement.

Source: Meltwater product updates.

Adds a Coverage Report template to Unified Dashboards

Announced December 2025.

A template in the dashboard library builds a ready-made media coverage report.

Features: Reporting and measurement.

Source: Meltwater product updates (page 11).

Adds scheduled campaign reports in Klear

Announced November 2025.

Single or combined influencer campaign reports go out automatically weekly, bi-weekly or monthly.

Features: Reporting and measurement.

Source: Meltwater product updates (page 12).

Unified Dashboards (earned, owned and paid media in one view)

Available October 2025.

Meltwater launched Unified Dashboards, which join earned, owned and paid media in one view with report templates and widgets.

Features: Reporting and measurement.

Source: Meltwater (Product Updates, Oct 2025 entry).

Relaunched Media Relations and PR Insight Reports (Winter Release)

Available Oct. 19, 2023.

Meltwater relaunched its Media Relations product and shipped automated PR Insight Reports on coverage, shifts and brand perception.

Features: Reporting and measurement.

Source: Meltwater (press release, 19 Oct 2023).

Fjord release: Explore, Projects, Digital Marketing Insights, earned media scoring

Available Oct. 21, 2019.

Meltwater shipped an all-in-one suite release with a new search and analytics experience (Explore), a campaign workspace (Projects) and earned media scoring and benchmarking.

Features: Media monitoring, Reporting and measurement.

Source: Meltwater (press release, 21 Oct 2019).

LexisNexis Newsdesk (Moreover combined with Nexis content)

Available April 13, 2015.

A current awareness and media monitoring product pairing news, web, social and broadcast content with analytics for sentiment and share of voice, dashboards, and newsletter, alert and RSS export.

Features: Media monitoring, Coverage analysis, Reporting and measurement.

Source: PR Newswire (LexisNexis).

Canvas: clipbook plus newsroom

Available 2016.

A page format that combines coverage clippings with newsroom publishing.

Features: Distribution and newsroom, Reporting and measurement.

Source: Access Intelligence Plc Annual Report, year ended 30 Nov 2016.

Press release pickup reports

Available June 8, 2016.

A PDF pickup report with links to the places a release was republished, added to the core service.

Features: Reporting and measurement.

Source: PR Underground blog.

CSV export of pickups

Available Aug. 6, 2020.

Clients can download a CSV of the news sites that picked up a release, in addition to the PDF report.

Features: Reporting and measurement.

Source: PR Underground blog.

NewsWhip Analytics (beta)

Available Feb. 2, 2017. In beta.

NewsWhip opened its historical database of social engagement with a beta product for analyzing coverage, authors and share of voice.

Features: Coverage analysis, Reporting and measurement.

Source: NewsWhip blog (2 Feb 2017).

Adds Multi-Network Digests

Available Oct. 6, 2026.

One digest email can now combine top content, totals, themes and period-over-period change from several networks instead of one email per network.

Features: Media monitoring, Reporting and measurement.

Source: NewsWhip Release Notes 2026.

Launches AI Dashboard Builder

Available June 18, 2026.

Users describe what they want to monitor in plain language and the AI picks sources, filters and searches to build an editable dashboard.

Features: Media monitoring, Reporting and measurement.

Source: NewsWhip Release Notes 2026.

Report Builder

Available March 19, 2024.

NewsWhip launched Report Builder, which turns dashboards into executive reports that can be exported to PDF or PowerPoint.

Features: Reporting and measurement.

Source: NewsWhip blog (19 Mar 2024).

Data partnerships with Talkwalker and Kantar (Wiztrust Data)

Available 2018.

Wiztopic integrated media and social analytics from Talkwalker and Kantar so teams see PR impact in one place.

Features: Reporting and measurement.

Source: Wiztrust (About us, Our History).

Cision partnership (media lists, press reviews, distribution)

Available 2022.

Clients manage Cision media lists, build press reviews and distribute from Wiztopic.

Features: Distribution and newsroom, Reporting and measurement.

Source: Wiztrust (About us, Our History).

Prowly analytics for press rooms and releases

Available March 14, 2018.

Prowly added traffic analytics and contact activity tracking across press releases, press rooms and mailings.

Features: Reporting and measurement.

Source: Prowly Journal.

PR Reports

Available Aug. 18, 2022.

Prowly released automated coverage reports that pull clippings, PR metrics and pitch statistics into a shareable report.

Features: Reporting and measurement.

Source: Prowly Journal.

Notified, North American launch (end-to-end PR workflow platform)

Available Oct. 21, 2019.

Intrado launched Notified in North America, combining media monitoring and analytics, GlobeNewswire distribution, a media database and newsroom technology.

Features: Media monitoring, Reporting and measurement, Distribution and newsroom.

Source: GlobeNewswire (Intrado Introduces Notified, 2019-10-21; Wayback copy).

Notified MCP beta: PR and IR data in Teams and Copilot

Announced Oct. 21, 2026. In beta.

Notified opened a beta of Notified MCP, connecting its Content OS and IR Hub to AI agents, starting with Microsoft Teams and Copilot. The beta begins with GlobeNewswire press release drafting, optimization and reporting; distribution from the agent is planned for a later release.

Features: MCP servers and connectors, Press release and content writing, Reporting and measurement, MCP server.

Source: GlobeNewswire release (FinancialContent repost).

In PR software this week: Oct. 20 to 25, 2026.

Adds a Syndicated Article Report to Content OS

Available Jan. 28, 2026.

A report in Newswire Analytics tracks how syndicated articles perform, appearing 7-10 days after syndication.

Features: Reporting and measurement, Distribution and newsroom.

Source: Notified newsroom.

Coverage: upload, manage and report on media clippings

Available Jan. 17, 2020.

Lets users upload press clippings, link them to journalists and organizations, and report on them.

Features: Reporting and measurement.

Source: Prezly (changelog).

Revamped SaaS platform with vertical newswires

Available March 16, 2021.

A rebuilt self-serve platform covering legal, real estate, research marketing, content marketing and general release distribution, with geographic and demographic targeting and views and clicks reporting.

Features: Distribution and newsroom, Reporting and measurement.

Source: iCrowdNewswire.

EurekAlert! Re-Imagined platform

Available July 2021.

A full rebuild of the platform: a new release submission form with a WYSIWYG editor and smart keyword system, contextual tagging, multimedia licensing, traffic reporting for releases and news portals, and PIO and expert contact search.

Features: Distribution and newsroom, Reporting and measurement, Media database.

Source: EurekAlert! SciComm Blog.

Signal AI API Suite (reputation measurement)

Available Feb. 8, 2022.

An API suite (Affinity, Metrics, Search) that measures shifts in corporate reputation from entity-topic proximity across billions of documents.

Features: Reporting and measurement, Coverage analysis.

Source: MarTech Series (Signal AI release repost).

Email Account Analytics report

Available April 20, 2022.

New report shows sending volume, bounce rate and campaign load across connected email accounts.

Features: Reporting and measurement.

Source: Pitchbox blog (20 Apr 2022).

Report-Generator 2.0 (PowerPoint and CSV reports)

Available July 21, 2022.

aclipp's report generator builds client PowerPoint and CSV reports from saved clippings.

Features: Reporting and measurement.

Source: aclipp (Product Updates, page 9).

Competitor tracking for clippings

Available Sept. 8, 2026.

aclipp compares a brand's PR results with competitors over time.

Features: Coverage analysis, Reporting and measurement.

Source: aclipp (Product Updates, page 1).

Adds multi-select metrics

Announced Aug. 3, 2026.

A metric field can now hold several values per clipping, such as several spokespeople or key messages, and charts and filters use all of them.

Features: Reporting and measurement.

Source: aclipp product updates.

Adds AND/OR advanced filters

Announced July 13, 2026.

Users can combine filter conditions with AND or OR and group them across the clippings table, dashboards and reports.

Features: Media monitoring, Reporting and measurement.

Source: aclipp product updates.

Adds table block for dashboards and reports

Announced July 3, 2026.

A sortable table block lists or groups clippings or AI Visibility data, with chosen metrics as columns.

Features: Reporting and measurement.

Source: aclipp product updates.

AI Visibility reporting

Available July 3, 2026.

Puts AI-visibility data into the same dashboards and reports as coverage.

Features: Reporting and measurement.

Source: aclipp.

Adds charts to reports

Announced June 26, 2026.

Reports can include donut, bar and line charts of coverage and metrics, each with its own filters, interactive on the web and kept in the PDF.

Features: Reporting and measurement.

Source: aclipp product updates.

Adds formatted text blocks to reports

Announced June 17, 2026.

Reports can carry formatted commentary, takeaways and next steps next to clippings, metrics and charts.

Features: Reporting and measurement.

Source: aclipp product updates.

Adds copying reports between projects

Announced June 16, 2026.

Users can copy a report layout into another project; aclipp maps custom metrics and tags by name.

Features: Reporting and measurement.

Source: aclipp product updates.

Adds report Downloads page and matching PDFs

Announced April 6, 2026.

A Downloads tab tracks and keeps every report export, and PDF reports now match the web version.

Features: Reporting and measurement.

Source: aclipp product updates.

Adds formula metrics

Announced March 19, 2026.

Users can define metrics as formulas over other metrics and channel data such as views, reach or media value, recalculated automatically.

Features: Reporting and measurement.

Source: aclipp product updates.

Adds public dashboard sharing

Announced Feb. 3, 2026.

Users can share live project dashboards with clients or teammates through a secure public link.

Features: Reporting and measurement.

Source: aclipp product updates.

Redesigns project dashboard

Announced Dec. 10, 2025.

A rebuilt project dashboard highlights the tasks and information that matter for daily clipping, analytics and reporting work.

Features: Reporting and measurement.

Source: aclipp product updates.

aclipp 2.0 (Report Builder, Analytics Builder, free accounts)

Available Sept. 16, 2025.

aclipp rebuilt the product with a modular report builder and a chart and dashboard builder.

Features: Reporting and measurement.

Source: aclipp (Product Updates, aclipp 2.0, Sep 16 2025).

Media Value Calculator

Available July 21, 2022.

aclipp calculates an advertising-value-style media value for print and online clippings.

Features: Reporting and measurement.

Source: aclipp (Product Updates, page 8).

PRM3 (PR Management, Monitoring and Measurement)

Available Nov. 30, 2022.

A bundle of PR CRM, monitoring with LexisNexis and TVEyes data, and ROI dashboards with non-vanity coverage metrics.

Features: PR CRM, Media monitoring, Reporting and measurement.

Source: Propel newsroom (Propel Launches PRM3).

Newsletter (curated coverage emails)

Available March 16, 2023.

Users curate mentions from the feed into an email newsletter for their team, clients or partners.

Features: Reporting and measurement.

Source: Determ blog (New in Determ: Newsletter).

Analytics Beta dashboards (including Conversational Trends)

Available June 4, 2024. In beta.

Pre-made PR dashboards for sentiment, opinion leaders, conversational trends and sources, shareable by public link.

Features: Trend detection, Coverage analysis, Reporting and measurement.

Source: Determ blog (What’s New: Analytics Beta, Coverage Report).

Coverage Report (clip mentions into a Word document)

Available June 4, 2024.

Select mentions in the feed and click Clip to compile them into an editable Word clipping report.

Features: Reporting and measurement.

Source: Determ blog (What’s New: Analytics Beta, Coverage Report).

AI Insights (launched as AI Reports)

Available July 21, 2023. In beta.

AI-generated report with charts, metrics, trend analysis and recommendations built from processed mention data, then in beta.

Features: Coverage analysis, Reporting and measurement.

Source: Brand24.

Redesigns Infographic report with competitor comparison

Announced Aug. 7, 2026.

The one-click Infographic snapshot is redesigned, compares key metrics with the last period and tracked competitors, and downloads in one click.

Features: Reporting and measurement.

Source: Brand24 changelog.

Interactive analytics in ARchitect (Power BI)

Available Nov. 2, 2023.

New dashboards, charts and reports powered by Microsoft Power BI covering interactions, content, projects and Analyst Portal use.

Features: Reporting and measurement.

Source: ARInsights newsroom.

ARchitect updates: Insights linked to Projects, custom fields for Insights

Available April 2026.

Lets users associate Insights with Projects and create custom fields for Insights, to report the business value of analyst insights.

Features: Reporting and measurement.

Source: ARInsights blog.

Smart Interactions and Insights Engine (with model choice)

Available 2025.

Upload meeting notes, transcripts, spreadsheets or emails and ARchitect extracts details, writes summaries and suggests insights; customers pick IBM Granite, Anthropic Claude or OpenAI ChatGPT for the summaries, and AI summaries also appear in reports.

Features: PR CRM, Reporting and measurement.

Source: ARInsights blog.

Dashboard outcome templates, share of voice and 5-year history

Available March 6, 2024.

Muck Rack added outcome-based dashboard templates and new report widgets for PR measurement.

Features: Reporting and measurement.

Source: Business Wire (read from a web.archive.org copy).

Launches Coverage Hub

Announced September 2026.

Coverage Hub turns Muck Rack's reporting into a connected workspace, with Muck Rack Agent embedded for plain-language questions.

Features: Reporting and measurement.

Source: Muck Rack blog (September 2026 innovations roundup).

Redesigns Coverage Reports with KPI tiles and Share of Voice widgets

Announced July 2026.

The Analytics tab gains KPI tiles, customizable drag-and-drop widgets, a Card View of articles and Share of Voice widgets for competitors, campaigns and spokespeople.

Features: Reporting and measurement.

Source: Muck Rack blog (Q2 product roundup).

Adds Pitch Placement Impact widgets

Announced March 2026.

Dashboard widgets plot pitch performance alongside coverage spikes to tie outreach to results.

Features: Reporting and measurement.

Source: Muck Rack blog (Q1 product roundup).

Pitch Coverage Detection

Available Oct. 14, 2025.

Spots when a pitch turns into earned coverage and links the article back to the pitch that won it.

Features: Media monitoring, Reporting and measurement.

Source: GlobeNewswire (Muck Rack press release).

RepTrak for Industry

Available Oct. 25, 2024.

Industry-specific reports and expert advisers across 30+ industries in 60 countries, added to the RepTrak platform.

Features: Reporting and measurement.

Source: RepTrak newsroom.

OtterlyAI 2.0

Available June 24, 2025.

A rebuilt platform with AI keyword (prompt) research, new Brand Reports and tags for tracking AI search visibility.

Features: AI-answer tracking, Reporting and measurement.

Sources: OtterlyAI blog (Introducing OtterlyAI 2.0), OtterlyAI webinar page (Luma).

Downloadable Brand Reports (PDF)

Available June 2, 2026.

Brand reports export as a PDF document or presentation with a custom logo.

Features: Reporting and measurement.

Source: OtterlyAI help center (Changelog).

Looker Studio Connector

Available Dec. 10, 2025.

AI search visibility data flows into Looker (Data) Studio dashboards.

Features: Reporting and measurement.

Source: OtterlyAI blog (Looker Studio connector).

Updated Brand Reports

Available Oct. 6, 2025.

Brand Reports now show key metrics at a glance and compare the brand with competitors in AI search.

Features: Reporting and measurement, AI-answer tracking.

Source: OtterlyAI blog (Better brand reporting).

Agente de Objetivos e Métricas (Cortex Brand)

Available Sept. 2, 2025.

Turns business objectives into communication KPIs for reputation, visibility and engagement.

Features: Reporting and measurement.

Source: Cortex.

Agente de Análise (Cortex Brand)

Available Sept. 2, 2025.

Turns monitoring data into dashboards with comparative analyses of communication impact.

Features: Coverage analysis, Reporting and measurement.

Source: Cortex.

Agente de Report (Cortex Brand)

Available Sept. 2, 2025.

Generates reports with views tailored to each stakeholder, from C-level to operations.

Features: Reporting and measurement.

Source: Cortex.

AI-Powered Instant Insights Dashboards

Available Sept. 17, 2025.

Enhanced dashboards summarizing coverage insights, part of CisionOne's AI-powered platform.

Features: Coverage analysis, Reporting and measurement.

Source: Cision (press release).

Adds follower growth, engagement and posting-time Social charts

Announced October 2026.

New charts track follower growth across platforms and accounts, benchmark Instagram competitors, follow post engagement over time and show median posting times.

Features: Reporting and measurement.

Source: CisionOne help center: Product Updates October 2026.

Adds scheduled email delivery of Instant Insights reports

Announced August 2026.

Dashboards export and send weekly or monthly, including a public read-only version for recipients without a login.

Features: Reporting and measurement.

Source: CisionOne help center: Product Updates August 2026.

Adds social content to Curated Email Reports

Announced July 2026.

Newsletters can combine traditional and social coverage, or be social-only.

Features: Media monitoring, Reporting and measurement.

Source: CisionOne help center: Product Updates July 2026.

Adds Top Influencers and Top Posts social charts

Announced June 2026.

Instant Insights charts show top influencers on Bluesky, Instagram and YouTube and top posts on five platforms.

Features: Reporting and measurement.

Source: CisionOne help center: Product Updates June 2026.

Adds scheduled reports to CisionOne Social

Announced May 2026.

Customizable social reports are delivered automatically on a set cadence.

Features: Reporting and measurement.

Source: CisionOne help center: Product Updates May 2026.

Adds an Outreach Activity Timeline chart to Instant Insights

Announced May 2026.

Outreach activity trends sit next to resulting coverage in the same dashboard.

Features: Reporting and measurement.

Source: CisionOne help center: Product Updates May 2026.

Lets Share of Voice charts use reach, AVE or social shares

Announced March 2026.

Share of Voice charts can be based on Audience Reach, AVE or Total Social Shares instead of mention counts.

Features: Reporting and measurement.

Source: CisionOne help center: Product Updates March 2026.

Adds Dashboard Templates to Instant Insights

Announced March 2026.

Pre-built dashboards cover earned, social, outreach campaign, brand benchmark and unified campaign reporting.

Features: Reporting and measurement.

Source: CisionOne help center: Product Updates March 2026.

Adds AI-generated summaries to PR Newswire reports

Announced Nov. 11, 2025. In beta.

The Report module summarizes campaign performance and key takeaways with AI.

Features: Reporting and measurement.

Source: PR Newswire release (PR Newswire, a Cision company).

Tracks release visits from AI search engines in PR Newswire reports

Announced Nov. 11, 2025.

The Traffic sources widget shows how much release traffic comes from AI search engines.

Features: AI-answer tracking, Reporting and measurement.

Source: PR Newswire release (PR Newswire, a Cision company).

Brand profiles and newsrooms, eCPC reporting, premium distribution

Available Oct. 2, 2025.

Unlimited brand profiles, each with its own newsroom; reports with effective cost per click; a new dashboard; and an upgrade for pickup on Yahoo! News, AP News and Business Insider.

Features: Distribution and newsroom, Reporting and measurement.

Source: Newsworthy.ai newsroom.

Peec Customer API

Available Oct. 9, 2025. In beta.

Peec released an API for reading its visibility data programmatically.

Features: Reporting and measurement.

Source: Peec AI docs (API changelog).

Views: saved, shareable custom dashboards

Available Oct. 14, 2026.

Users build named dashboards from 80 widgets (or charts the agent made), set one as default, and share it with the team or by public link.

Features: Reporting and measurement.

Source: Peec AI blog (Introducing Views).

Attention Earned and Attention Cost Estimate (ACE)

Available Oct. 21, 2025.

A new set of reporting metrics: hours of attention earned by online coverage and the ad spend that would buy the same attention.

Features: Reporting and measurement.

Source: Releasd blog (ACE: the credible alternative to AVE).

Adds PDF and PowerPoint dashboard exports with AI chart summaries

Announced Nov. 1, 2025.

Dashboards export to PDF or editable PowerPoint with AI-written chart summaries and direct email delivery.

Features: Reporting and measurement.

Source: Truescope product updates.

Adds permanent links for reports

Announced Sept. 28, 2026.

Any report can get one fixed URL that always opens the latest edition, with no Truescope login needed to read it.

Features: Reporting and measurement.

Source: Truescope product updates.

Improves API with analytics and comments

Announced Sept. 3, 2026.

The Truescope API now returns aggregated analytics and social comments, with new browser-testable documentation.

Features: MCP servers and connectors, Reporting and measurement.

Source: Truescope product updates.

Adds Truescope Analyst to scheduled reports

Announced Aug. 11, 2026.

AI MAX plan users can add Analyst's multi-step AI analysis to scheduled reports and get it on their schedule.

Features: Reporting and measurement, AI agents.

Source: Truescope product updates.

Truescope AI launches Assistant and Analyst

Announced June 17, 2026.

Assistant answers natural-language questions over coverage, explains spikes and writes report sections and digests; Analyst runs multi-agent analysis with 70+ templates and cited sources.

Features: AI agents, Chat assistant, Coverage analysis, Reporting and measurement.

Source: Truescope product updates.

Shows report success metrics in report view

Announced March 1, 2026.

Opens, clicks, deliveries and bounces for emailed reports now show inside the report page.

Features: Reporting and measurement.

Source: Truescope product updates.

Adds likes, comments and shares as chart metrics

Announced Feb. 1, 2026.

Dashboard charts can plot likes, comments and shares separately, not only total engagement.

Features: Reporting and measurement.

Source: Truescope product updates.

Agency Dashboard

Available Jan. 25, 2026.

Cross-client analytics and an agency activity log.

Features: Reporting and measurement.

Source: NewsBox What's New.

Page360

Available Jan. 27, 2026.

Unified data layer combining AI search citations/mentions, Google Search Console, GA4 analytics, and content-freshness signals in one dashboard.

Features: AI-answer tracking, Reporting and measurement.

Source: AirOps blog.

Muse Spark answer tracking, dashboard notes, CSV imports in Campaigns

Available Oct. 26, 2026.

AirOps Insights now tracks how brands appear in Muse Spark answers, and custom dashboards take text blocks beside charts that carry into PDF exports. Campaigns accept CSV imports of page lists and briefs for review before work moves into Action.

Features: AI-answer tracking, Reporting and measurement.

Source: AirOps changelog.

Content Publish Tracking

Available April 9, 2026.

Each page published or updated through AirOps is logged as an event and overlaid on the Insights charts.

Features: Reporting and measurement, AI-answer tracking.

Source: AirOps blog (Content Publish Tracking).

Press Release Tracker

Announced February 2026.

Tracks who opened a distributed press release, who clicked through, and which outlets picked up the story.

Features: Distribution and newsroom, Reporting and measurement.

Sources: Roxhill Media (product news, June 2026), Roxhill Media LinkedIn post (2026-02-16).

Newsletter performance statistics and PDF exports

Available Feb. 3, 2026.

Monitoring newsletters show opened vs unopened and sent vs bounced, and export as a branded PDF coverage book.

Features: Reporting and measurement.

Source: Roxhill (product news: Product updates, what's new this winter).

Adds scheduling for Talkwalker Reports

Announced Feb. 17, 2026.

Reports can be sent automatically at a chosen date and time and repeat on a chosen frequency.

Features: Reporting and measurement.

Source: Hootsuite What's New (Lumen by Talkwalker).

Expands AI Widget Insights to more summaries and table widgets

Announced Sept. 23, 2026.

AI Widget Insights now allows up to 6 AI summaries per page, adds AI summaries on Citations table widgets and a redesigned full-screen side-by-side view.

Features: Coverage analysis, Reporting and measurement.

Source: Hootsuite What's New (Lumen by Talkwalker).

Adds Global Search for Dashboards

Announced April 8, 2026.

One search bar finds dashboards across all accounts and projects, for teams with large reporting estates.

Features: Reporting and measurement.

Source: Hootsuite What's New (Lumen by Talkwalker).

Social coverage on reports and Google News tracked

Available Feb. 23, 2026.

PDF coverage reports include social-media coverage, and Google News is a tracked source.

Features: Media monitoring, Reporting and measurement.

Source: Press Ranger (changelog).

White-label every report on one domain

Available Aug. 10, 2026.

Agencies and resellers white-label all distribution reports on a single custom domain.

Features: Reporting and measurement.

Source: Press Ranger (changelog).

AI Visibility Metrics on Press Release Reports

Available May 13, 2026.

Gold press release reports show citation, indexing and training data from AI chatbots.

Features: AI-answer tracking, Reporting and measurement.

Source: Press Ranger changelog.

ACCESS Insights & Analytics with LLM Citation Score

Available May 7, 2026.

AI-scored release reports: eight AI metrics (content quality, sentiment, SEO, readability, engagement potential, newsworthiness, message clarity, LLM citation readiness), a prediction of how likely ChatGPT, Claude, Perplexity and Gemini are to cite the release, live pickup analytics and four AI recommendations per report.

Features: AI-answer optimization, Coverage analysis, Reporting and measurement.

Source: ACCESS Newswire newsroom.

Metrics API and Looker Studio connector

Available May 9, 2026.

Rankscale published a documented Metrics API and a Google Looker Studio connector so teams can build their own reports.

Features: Reporting and measurement.

Source: Rankscale (Changelog, 9 May 2026).

Custom Dashboards

Available May 10, 2026.

Users build dashboards from citation, sentiment, shopping and source widgets, save views, share them read-only and export to PDF.

Features: Reporting and measurement.

Source: Rankscale (Changelog, 10 May 2026).

Email open and click tracking with a Pitch Analytics dashboard

Available May 13, 2026.

Tracks opens, clicks and replies on sent pitches and charts them across campaigns.

Features: PR CRM, Reporting and measurement.

Source: Medialyst (changelog).

Pitch Analytics in the REST API and MCP, with reply-type labels

Available Oct. 16, 2026.

Pitch Analytics (opens, clicks, replies) becomes readable through REST and MCP with aggregate, time-series and per-pitch breakdowns, and users can label replies as positive, negative, out of office and so on.

Features: Reporting and measurement, MCP servers and connectors, MCP server.

Source: Medialyst changelog (v1.36.0).

coverage-reel skill: coverage dashboard and highlight reel from real press clips (newsjack)

Available Oct. 10, 2026.

An agent skill that turns a coverage CSV into a source-linked dashboard and a motion-designed reel, with each clip checked by a reviewer agent.

Features: Reporting and measurement, Agent skill.

In the skills library.

Source: GitHub (newsjack CHANGELOG).

press-clip skill: branded press-clip PDF from a live article (newsjack)

Available June 24, 2026.

An agent skill that drives a browser to turn an article URL into a clean PDF clip with the outlet's logo.

Features: Reporting and measurement, Agent skill.

In the skills library.

Source: GitHub (newsjack CHANGELOG).

Adds spoken-media KPIs inside the Odyssey brand tracker

Announced May 25, 2026.

An API integration shows All Ears share of voice, reach, PR value and sentiment as native KPIs in Odyssey, with click-through to the mention feed.

Features: Reporting and measurement, Media monitoring.

Source: All Ears blog.

Media Monitoring Agent

Available June 10, 2026.

Tracks coverage of brands, executives, competitors and topics across news and trade sources and generates automated monitoring reports.

Features: Media monitoring, Reporting and measurement.

Source: Sequencr AI.

Executive Reporting via Digest

Available June 23, 2026.

Agents write presentation-ready executive briefs from the social data Pendulum has collected, replacing manual clip reports; the product page calls them Reporting Agents.

Features: Coverage analysis, Reporting and measurement, AI agents.

Source: Pendulum newsroom.

PressPilot relaunch: write, send and track press releases

Available June 24, 2026.

PressPilot relaunched with a database of 45,000+ journalists, send-from-your-own-address, tracking and a hosted newsroom.

Features: Sending and follow-up, Reporting and measurement.

Source: Product Hunt (PressPilot launches).

Launches Insights, a chat over your Signals data

Announced July 7, 2026.

Users ask plain-English questions about their coverage, competitors or sentiment and get charts, dashboards, tables or written reports; it is also reachable from Claude Desktop and Cursor over MCP.

Features: Chat assistant, Coverage analysis, Reporting and measurement.

Source: Perigon changelog.

Adds in-session preview of Insights reports and files

Announced Sept. 14, 2026.

Insights shows generated Office documents, PDFs, HTML and spreadsheets inside the chat so users can check reports without downloading them.

Features: Chat assistant, Reporting and measurement.

Source: Perigon changelog.

Audience reach for video news release (VNR) airings

Available Sept. 1, 2026.

Adds audience reach data from OLOQIQI to each detected VNR airing, so communications teams can quantify earned broadcast exposure by market; available on demand per campaign.

Features: Reporting and measurement.

Source: Kinetiq.

Download Rankings and Answers as a PDF or Markdown report

Available Sept. 3, 2026.

Rankings and Answers export as a formatted, branded PDF or a Markdown report with the active filters and a link back to the live view.

Features: Reporting and measurement.

Source: Surfacd (changelog).

Reports break down what moved visibility; queries split scope from filters

Available Oct. 23, 2026.

Surfacd's visibility reports can now show how much each row's mention rate moved a brand's visibility against a comparison period. Report queries now take a scope list that decides what is counted and a separate filters list that only picks which rows come back.

Features: AI-answer tracking, Reporting and measurement.

Source: Surfacd changelog.

Queries report: counts the web searches AI platforms run for tracked prompts

Available Oct. 19, 2026.

Surfacd added a queries report that counts the web searches ChatGPT, Perplexity and other platforms run before answering, across every answer in the filters: searches per prompt, the most common searches, search rate by platform, and change against the previous period. It is also available through the run_report MCP tool.

Features: AI-answer tracking, Reporting and measurement, MCP servers and connectors.

Source: Surfacd changelog.

In PR software this week: Oct. 20 to 25, 2026.

Command Center

Available Sept. 14, 2026.

Leader view of how a team uses marketing Agents: runs, hours saved, projects tracked, and peer benchmarks.

Features: Reporting and measurement.

Source: Profound blog.

Chart Annotations in Answer Engine Insights

Available Oct. 9, 2026.

Users add event markers (a campaign launch, a content refresh) to AI-visibility charts; Profound also marks answer-engine model changes automatically.

Features: Reporting and measurement.

Source: Profound product changelog.

In PR software this week: Oct. 5 to 19, 2026.

Upgrades Insights Copilot agent with multi-step, cross-competitor analysis

Announced Sept. 23, 2026.

The new Insights Copilot answers one question across a whole competitive set, plans multi-step analysis, sets filters from plain language and writes shareable reports.

Features: AI agents, Chat assistant, Coverage analysis, Reporting and measurement.

Source: YouScan blog (News & Updates).

Live Briefs

Available Sept. 30, 2026.

Briefs that refresh on a set cadence from monthly to hourly, with custom filters and Ask Q running on the same data.

Features: Reporting and measurement.

Source: Quid blog.

Competitor sentiment export through the API

Available Oct. 18, 2026.

Competitor sentiment (positive, neutral, negative counts per brand per AI platform, with period comparison) can be pulled as CSV or JSON for NinjaCat, Looker and other tools.

Features: Reporting and measurement.

Source: Knowatoa updates.

AI Ads: ad campaigns on ChatGPT and Google AI Overviews, early customers only

Announced Oct. 29, 2026. On a waitlist.

Brandlight's AI Ads helps brands create, launch and optimize ad campaigns across AI engines, including ChatGPT and Google AI Overviews, using its AI-visibility data. It is with a select group of early customers, and other teams can join a waitlist.

Features: AI-answer tracking, Reporting and measurement.

Source: GlobeNewswire (read via GlobeNewswire RSS item; release body blocked).