Media database: which PR tools have it? 26 tools, dated

CisionPoint (media database, distribution and monitoring workflow platform)

Available October 2007.

Cision launched CisionPoint, an on-demand PR workflow platform joining its media database, distribution and monitoring.

Features: Media database, Media monitoring, Distribution and newsroom.

Source: Cision (Award-Winning CisionPoint PR Workflow Solution Exceeds 5,000 Customers, 30 Oct 2009).

Matches private contacts to database contacts

Announced July 2026.

When a user adds a private contact, CisionOne suggests database matches and links the records to avoid duplicates.

Features: PR CRM, Media database.

Source: CisionOne help center: Product Updates July 2026.

Adds Advanced Keyword Search for media contacts

Announced June 2026.

Outreach search runs across several keyword types and terms at once to find journalists.

Features: Media database.

Source: CisionOne help center: Product Updates June 2026.

Adds Outreach profile previews inside Monitoring

Announced February 2026.

Clicking a journalist or outlet in Monitoring shows bios, emails and sectors and lets users add them to media lists.

Features: Journalist research, Media database.

Source: CisionOne help center: Product Updates February 2026.

Adds a four-tier influence filter to Outreach search

Announced December 2025.

Journalists and outlets are grouped into four tiers by editorial status, social footprint and traction among PR clients, per market.

Features: Media database.

Source: CisionOne help center: Product Updates December 2025.

CisionOne Outreach

Available July 11, 2023.

Media/journalist database combining AI-driven and human-validated research to help users find and pitch journalists.

Features: Media database, Journalist research.

Source: PR Newswire (UK release).

Cision Communications Cloud

Available Oct. 24, 2016.

Cision launched one cloud platform for media listening, influencer targeting and measurement across earned, paid and owned channels.

Features: Media monitoring, Media database, Trend detection.

Source: Cision press release via Cision MediaRoom (24 Oct 2016).

Notified PR platform (Sweden): newsrooms and PR workflow

Available 2010.

Notified launched in Sweden in 2010 with company newsrooms and PR tools; AI-based features were built in from the start.

Features: Distribution and newsroom, Media monitoring, Media database.

Source: GlobeNewswire (Intrado Introduces Notified, 2019-10-21; Wayback copy).

AI-powered global media database (Notified)

Available Oct. 21, 2019.

The Notified platform joined monitoring and analytics with a global media database the vendor called AI-powered.

Features: Media database.

Source: GlobeNewswire (Intrado Introduces Notified, 2019-10-21; Wayback copy).

Meltwater Press

Available May 10, 2010.

Meltwater launched Meltwater Press, a web database that finds media contacts by topic using natural language processing, with a tool to send releases and pitches.

Features: Media database, Sending and follow-up, Journalist research.

Source: Business Wire via CNBC (10 May 2010).

Opens media database search beyond the customer's subscription

Announced August 2026.

Users can search journalists and outlets outside their contracted package, see basic profile details and request access to gated contacts.

Features: Media database.

Source: Meltwater product updates (page 2).

Adds 20,000 podcast contacts to Media Relations

Announced August 2026.

Users can search podcasts by host, show title or topic, with a podcast badge to tell them apart from other media contacts.

Features: Media database, Podcast, speaking and award slots.

Source: Meltwater product updates (page 2).

Redesigns Media Relations search around Contacts, Sources, Topics and AI Search

Announced June 2026.

Journalist and outlet search is reorganized into four modes, including an AI Search mode.

Features: Media database, Journalist research.

Source: Meltwater product updates (page 5).

Adds instant journalist contact lookup in Media Relations

Announced January 2026.

Users find missing journalist contact details without leaving the pitching workflow.

Features: Media database.

Source: Meltwater product updates (page 10).

Adds a Podcaster role filter to Media Relations search

Announced November 2025.

Search can be filtered to podcast hosts.

Features: Media database, Podcast, speaking and award slots.

Source: Meltwater product updates (page 12).

AI-Powered Bios

Available October 2025.

Journalist profiles carry short AI-generated bios covering role, outlet, topics and typical angles.

Features: Media database.

Source: Meltwater product updates.

Muck Rack software platform with journalist profiles and a media database

Available 2011.

Muck Rack turned its journalist site into a paid PR software platform with a searchable media database.

Features: Media database.

Source: Muck Rack (About page, read from the 2025 web.archive.org copy).

Agility (PR Newswire): media database, monitoring and distribution dashboard

Available June 12, 2012.

PR Newswire launched Agility, a single dashboard with a 700,000-contact journalist database, mention tracking and press release distribution.

Features: Media database, Media monitoring, Sending and follow-up, Distribution and newsroom.

Source: TechCrunch (Beyond The Press Release: PR Newswire Launches Agility Dashboard).

New Vuelio platform built and launched

Available 2016.

Access Intelligence built a new integrated Vuelio platform after buying Cision UK assets and moved 1,192 customers onto it.

Features: Media database, Distribution and newsroom.

Source: Access Intelligence Plc Annual Report, year ended 30 Nov 2016 (Strategic Report).

Group suggestions in the Media and Political Database

Available March 2026.

Suggests contacts to add as journalists change outlets or beats and politicians change roles.

Features: Media database, Journalist research.

Source: Vuelio.

Expands the Political Database to over 60,000 contacts

Announced November 2025.

The political database now holds more than 60,000 verified political and government contacts.

Features: Media database.

Source: Vuelio product updates.

Integrated media and political databases with influencer metrics

Available 2016.

Vuelio joined its media and political contact databases and added influencer scores from Moz, SimilarWeb and Klout.

Features: Media database.

Source: Access Intelligence Plc Annual Report, year ended 30 Nov 2016.

PRgloo contact database, newsroom and content hub

Available Jan. 27, 2017.

PRgloo (now part of Onclusive PR Manager) added a journalist and influencer contact database to its PR workflow suite with a newsroom, content hub and Response Desk.

Features: Media database, Distribution and newsroom, PR CRM.

Source: PRgloo (A Shiny New PRgloo).

Onclusive Unified Platform launches in the US

Available Sept. 1, 2026.

The Unified Platform, launched in London in March 2026, reaches the US with Mention, Measure and Contact modules, adding an enhanced media contacts database, a PR CRM, press release distribution and engagement tracking.

Features: Media monitoring, Reporting and measurement, Media database, Distribution and newsroom, PR CRM.

Source: Onclusive newsroom.

Adds In-Article Search and recent-article targeting to PR Manager

Announced Feb. 27, 2026.

PR Manager finds journalists by keywords in their recent articles and shows each journalist's last 60 days of published work, drawn from the Global Content Hub.

Features: Journalist research, Media database.

Source: Onclusive newsroom (France).

Propel media database

Available 2020.

Propel launched a media database of journalists, influencers and articles.

Features: Media database.

Source: Sword and the Script (Off Script No. 47, 2021-03-09).

Propel 2.0 general release: AI-powered media database out of beta

Available Nov. 12, 2024.

Propel 2.0 takes the AI media database out of beta and adds Projects, analytics and self-checkout.

Features: Media database, Journalist research.

Source: Propel newsroom (Propel Launches Propel 2.0).

Podchaser Pro

Available Oct. 27, 2020.

A service for PR and ad professionals with podcast reach, contacts, demographics, a Power Score, notes and pitch lists across 1.4M+ podcasts.

Features: Media database, Journalist research.

Source: Podchaser (Introducing Podchaser Pro).

Transcripts in episode search

Available March 19, 2025.

Podchaser Pro searches the spoken words of nearly 10M episode transcripts across 150k English podcasts.

Features: Media database, Media monitoring.

Source: Podchaser (Transcripts in search).

Political Skew Filter

Available Oct. 28, 2024.

API filter that labels podcasts Left, Right or Neutral using AI models that read each show's content and recent episodes.

Features: Media database.

Source: Podchaser.

Predictive Demographics

Announced Sept. 28, 2023.

Predictive language modeling that analyzes a podcast's spoken language to predict its audience's age and gender.

Features: Media database.

Sources: Marketing Dive (press release), Podnews.

Collections+

Announced June 8, 2023.

AI-powered tool that automatically sorts podcasts into verticals/collections for advertiser targeting, beyond manual classification.

Features: Media database.

Source: Podnews.

Estimated Rate Cards

Available Jan. 10, 2023.

Podchaser Pro shows estimated pre-, mid- and post-roll ad costs on each podcast insights page.

Features: Media database.

Source: Podchaser (Estimated Rate Cards).

Podcast Sponsors and Ad Spends (beta)

Available April 28, 2022. In beta.

Sponsor history and estimated ad spend for the top 5,000 podcasts and 1,000 brands, as a Pro add-on.

Features: Media database.

Source: Podchaser (Sponsors & Ad Spends).

Journalist Profiles

Available 2021.

BuzzSumo began letting users look up journalists, with their interests, emails and the publications they write for.

Features: Media database.

Source: BuzzSumo (About, company history); blog 'Introducing Journalist Profiles' (updated 29 Oct 2022).

Media Database

Available Aug. 1, 2023.

AI-powered database of 700,000+ journalists across 7,000 outlets, integrated with BuzzSumo's content index for PR research and pitching.

Features: Media database.

Source: Sword and the Script.

The Podcast Audience Graph

Available Jan. 21, 2021.

A 3D graph from Apple Podcasts data that shows which shows share an audience with a given podcast.

Features: Media database, Journalist research.

Sources: Podnews (Podcast Audience Graph), Product Hunt.

AI-extracted podcast search filters

Available May 5, 2025.

Search filters for audience age, interests and more, built from structured data that AI pulled out of episode transcripts.

Features: Media database.

Source: Rephonic blog (New search filters, meta published 2024-12-15).

EurekAlert! Re-Imagined platform

Available July 2021.

A full rebuild of the platform: a new release submission form with a WYSIWYG editor and smart keyword system, contextual tagging, multimedia licensing, traffic reporting for releases and news portals, and PIO and expert contact search.

Features: Distribution and newsroom, Reporting and measurement, Media database.

Source: EurekAlert! SciComm Blog.

Podseeker podcast database

Available Sept. 14, 2021.

Podcast-only media database with contacts, custom lists and audience size estimates, sold at $50 a month.

Features: Media database, Journalist research.

Source: Sword and the Script (Frank Strong, Podseeker product review).

Media Database keyword search of articles and tweets

Available Aug. 16, 2022.

Prowly's media database got keyword search over journalists' latest articles and tweets, with date filters and typo tolerance.

Features: Media database.

Source: Prowly Journal.

Audience analytics in the Media Database

Available July 22, 2024.

Prowly added visitor profiles of media outlets' domains (from Semrush data) as filters for building media lists.

Features: Media database, Journalist research.

Source: Prowly Journal.

Journalist Hunt launches: database of 340K+ journalists

Available Sept. 23, 2023.

A filterable journalist database sold to businesses seeking press coverage.

Features: Media database.

Source: Product Hunt (Journalist Hunt).

Journalist Hunt 2.0

Available Sept. 18, 2025.

Relaunch of the database with a new 100,000+ journalist count and refreshed product.

Features: Media database.

Sources: Product Hunt (Journalist Hunt 2.0), Product Hunt: Journalist Hunt.

Journalist recommendations, regional coverage analysis and lookalike journalists

Available Nov. 9, 2023.

Preston added machine-learning journalist categories by topic and region, deep coverage attributes and lookalike journalists.

Features: Media database, Journalist research.

Source: Newswire.com (press release, 9 Nov 2023).

Podscan launch: podcast transcripts, search and mention alerts

Available February 2024.

Podscan launched a podcast monitoring service that transcribes episodes and alerts brands to mentions in near real time.

Features: Media monitoring, Media database.

Source: Podcast News Daily (Podcast Monitoring Services Podscan Secures Early-Stage Funding From Calm, Apr 9, 2024).

ACCESSWIRE Media Suite

Available March 25, 2024.

Media Database, Media Pitching, Media Monitoring and Media Room tools on one login with release distribution and no per-seat fees; the database is kept current by AI plus human review; Media Suite customers get AImee at no charge; from $6,750 a year.

Features: Media database, Sending and follow-up, Media monitoring, Distribution and newsroom.

Source: ACCESS Newswire newsroom.

PodPitch automated AI podcast pitching

Available June 10, 2024.

Writes a pitch to each podcast in the user's own style, referencing a recent episode.

Features: Media database, Pitch writing.

Sources: jillschildhouse.substack.com, Jill Schildhouse (Substack, 2024-06-10).

Press Ranger Launches Podcast Database

Available March 17, 2025.

A searchable database of podcasts and their hosts, added to the media databases.

Features: Media database, Podcast, speaking and award slots.

Source: Martech Edge (GlobeNewswire release repost).

Advanced Search with intent-based filters

Available Dec. 30, 2025.

Talks.co added directory filters for show activity, experience, mailing-list size, pay type and guest swaps, plus Quick Connect auto-accept for warm intros.

Features: Media database, Journalist research.

Source: Podnews (press release: Talks.co Introduces Intent-Based Search).

The Database That Researches Itself

Announced March 2, 2026.

Journalist database enriched live by AI agents pulling from author pages, social profiles, and 10+ data providers.

Features: Media database, Journalist research.

Source: Medialyst Blog.

Unlimited active media lists on Starter, Pro and Scale

Announced Oct. 15, 2026.

Medialyst v1.35.0 gives the Starter, Pro and Scale plans unlimited active media lists; the Free plan stays at one active list. The same release changes the free Journalist Finder allowance to three successful email finds.

Features: Media database.

Source: Medialyst changelog.

In PR software this week: Oct. 20 to 25, 2026.

Journalist Lookup

Available Oct. 11, 2026.

Searches for a named journalist and researches live profiles for journalists not in the database.

Features: Media database.

Source: Medialyst (changelog).

In PR software this week: Oct. 5 to 19, 2026.

Journalist Moves API and MCP tool

Available Aug. 15, 2026.

Polls deduplicated journalist outlet and role changes with source evidence, free of credits, on Scale plans.

Features: Media database, MCP servers and connectors, MCP server.

Source: Medialyst (changelog).

Deep Research Agent

Announced Aug. 13, 2026.

Deep research agent reads the open web, bylines, and social profiles to raise freelance-journalist contact coverage.

Features: Media database.

Source: Medialyst Changelog.

PodcastGPT

Available March 18, 2026.

Chat with PodcastGPT to find top shows, compare audiences and get chart rankings across 5M+ podcasts.

Features: Chat assistant, Media database.

Source: Product Hunt (CastFox launches).

Reworks contact subjects into nested categories

Announced June 4, 2026.

Subjects are organized into parent/child categories, and contact search now surfaces contacts tied to subjects.

Features: PR CRM, Media database.

Source: Valosan changelog (v1.105.0).

Find Podcasts: podcast discovery over 814,000 active shows

Available June 23, 2026.

Natural-language search that returns active podcasts worth pitching as a guest.

Features: Podcast, speaking and award slots, Media database.

Sources: GlobeNewswire release as syndicated by Norfolk Daily News, Featured: About.

Find Bookstores: search 1,093 US indie bookstores that host author events

Available Oct. 22, 2026.

Featured added Find Bookstores, a chat search over 1,093 US independent bookstores by place or genre, showing programming, event links and a published email. Users can ask Featured to draft the pitch in the same chat; it is on every plan including Free.

Features: Media database, Pitch writing, Chat assistant.

Source: Featured press release.

In PR software this week: Oct. 20 to 25, 2026.

Find TV Stations: local TV newsroom contacts inside Featured's newsjacking chat

Available Oct. 20, 2026.

Featured added Find TV Stations to its Newsjacking chat: search 1,757 US TV stations by state, market, city or call sign, with newsroom contacts for 470 stations in 195 markets, and draft a pitch to the news desk from a station card. Available on every plan, including Free.

Features: Media database, Journalist research, Pitch writing, Story ideas and angles, Chat assistant.

Source: Featured press release.

In PR software this week: Oct. 20 to 25, 2026.

Find Substacks: search 38,746 Substack publications from Featured's chat

Available Oct. 19, 2026.

Featured added Find Substacks, a chat search over 38,746 Substack publications by topic, showing subscriber counts, whether DMs are open and linked socials, after which Featured can draft the pitch. Featured's 10-19 research report says 90.8% of the publications have Substack DMs open.

Features: Media database, Journalist research, Pitch writing, Chat assistant.

Source: Featured research report (plus @Featureddotcom X post, 2026-10-20).

In PR software this week: Oct. 20 to 25, 2026.

Find Creators: natural-language creator search across four social platforms

Available Aug. 18, 2026.

A creator and influencer discovery tool covering 380 million creators.

Features: Media database.

Source: Featured (press release).

Media List MCP server

Available Oct. 6, 2026.

A hosted MCP server with 9 read-only tools over Media List's database of more than 1.5 million media contacts: contacts, outlets, saved lists and campaigns. It needs a paid Media List plan.

Features: Media database, Journalist research, MCP server.

In the skills library.

Source: GitHub commit.