Chat assistant: which PR tools have it? 36 tools, dated

Yeti

Announced July 3, 2023.

Chat-based GPT assistant for querying Talkwalker's consumer intelligence platform, unveiled with the company's redesigned website.

Features: Chat assistant.

Source: Talkwalker blog.

Adds Lumen Agent to Hootsuite's Wisdom assistant

Announced Oct. 7, 2026.

Hootsuite users can pick a Lumen agent inside Wisdom and get social-listening answers from Quick Search over the last 7 days, with citations, without a Lumen by Talkwalker account.

Features: AI agents, Chat assistant, Trend detection, Media monitoring.

Source: Hootsuite What's New (Lumen by Talkwalker).

Wisdom in Lumen: Widget Aware for Dashboards

Available Sept. 16, 2026.

Wisdom scopes its answers to the dashboard widget the user selects.

Features: Chat assistant.

Source: Hootsuite what's new.

Yeti Agent: Page Aware answers

Available April 14, 2026.

Enhancement to Yeti Agent that automatically inherits the active topics/filters from a user's current session to ground AI answers in context.

Features: Chat assistant.

Source: Hootsuite What's New (Talkwalker).

Yeti Agent

Announced December 2025.

Agentic AI layer letting users ask complex questions and get insights via agentic reasoning and MCP server integrations; a separate vendor page (now titled 'Wisdom, Your Self-Driving Insights Partner') additionally describes visualizations and recommendations, and Yeti Agent is now sold under the Wisdom name.

Features: Chat assistant, AI agents.

Source: Hootsuite blog (Talkwalker product update).

Blue Silk™ GPT

Announced Nov. 2, 2023.

Generative AI layer making Talkwalker's social data directly accessible without Booleans, dashboards, or analysts.

Features: Chat assistant.

Source: PR Newswire (Talkwalker).

Synthia

Announced Oct. 9, 2023.

AI assistant powered by the ChatGPT API that summarizes mentions, sentiment, and tone of voice across Determ's dashboard, Feed, and Reports.

Features: Chat assistant, Coverage analysis.

Source: Determ.

AI Assistant

Available April 3, 2024.

AI Assistant built specifically for PR professionals, generating press release drafts and editing suggestions with ready-made prompts.

Features: Press release and content writing, Chat assistant.

Source: Prowly Magazine.

AI Brand Assistant

Announced June 25, 2024.

In-dashboard assistant that answers natural-language questions about a project's mentions, sentiment, and trends.

Features: Chat assistant.

Source: Brand24.

Advanced Search with Boolean, phrase and proximity operators

Available Sept. 2, 2026.

Advanced Search finds mentions with AND, OR and NOT, grouped conditions, exact phrases and proximity across mention content, titles, hosts and authors. AI Helper and AI Brand Assistant can write the query from a plain-language description.

Features: Media monitoring, Chat assistant.

Source: Brand24 changelog.

Releases Brand Assistant 2.0 with web access

Announced May 26, 2026.

The in-app assistant now works as an agent that picks tools, places charts inline and can search the web and read pages on demand.

Features: Chat assistant, AI agents, Coverage analysis.

Source: Brand24 changelog.

Meltwater Copilot

Available June 25, 2024. In beta.

Conversational assistant in Microsoft Teams and Copilot for Microsoft 365 (limited release; generally available May 2025) surfacing brand mentions, sentiment and competitive benchmarking.

Features: Chat assistant, Plugin.

In the skills library.

Source: Meltwater press release.

New Mira Companion

Available October 2026.

Mira Companion now reads where the user is in Meltwater and helps build searches, research articles and journalists, explain dashboards and act without switching pages; it remembers chat history and preferences.

Features: Chat assistant, Journalist research.

Source: Meltwater product updates.

Upgrades the AI Search Assistant in Explore

Announced July 2026.

The assistant that builds searches from plain language adds chat history, progress updates, query comparison and follow-up suggestions.

Features: Media monitoring, Chat assistant.

Source: Meltwater product updates (page 3).

Story Flow Agent (Mira Studio)

Available July 2026.

Plain-language request returns a cited brief on how a story started, spread and evolved.

Features: Coverage analysis, Chat assistant, AI agents.

Source: Meltwater product updates.

AI Prompt Suggestions (Mira Studio)

Available June 2026.

AI reviews a new prompt and suggests ways to improve clarity and specificity.

Features: Chat assistant.

Source: Meltwater product updates.

Mira Agent for Slack

Announced May 5, 2026.

Brings Mira into Slack to answer media questions and produce summaries, briefs and recaps.

Features: Chat assistant, AI agents.

Sources: Meltwater press release, Meltwater product updates.

Adds Scheduled Prompts and Quick Actions to Mira Studio

Announced April 2026.

Scheduled Prompts run recurring AI prompts and deliver the insights to stakeholders; Quick Actions insert saved searches, filters and prompts.

Features: Chat assistant, Reporting and measurement.

Source: Meltwater product updates (page 7).

Mira on Mobile

Available April 2026.

Mira chat and AI summaries in the Meltwater mobile app.

Features: Chat assistant, Coverage analysis.

Source: Meltwater product updates.

AI Insights via Mira Companion

Available April 2026.

Mira Companion explains dashboard charts and metrics in plain language.

Features: Chat assistant, Coverage analysis.

Source: Meltwater product updates.

Create a Dashboard with Mira Companion

Available March 2026.

Mira Companion builds a Unified Dashboard from a question or prompt.

Features: Chat assistant, Reporting and measurement.

Source: Meltwater product updates.

Influencer Marketing AI Assistant (Klear)

Available February 2026.

Klear AI Assistant drafts campaign briefs, finds creators, drafts outreach and summarizes performance.

Features: Chat assistant.

Source: Meltwater product updates.

Influencer Discovery AI Assistant (Klear)

Available February 2026.

Describe a campaign in plain language and get guided questions and creator recommendations.

Features: Chat assistant, Journalist research.

Source: Meltwater product updates.

Launches the Meltwater Agent in Microsoft Copilot and Office apps

Announced November 2025.

Users ask Meltwater questions and pull insights inside Copilot Chat, Word, Excel, PowerPoint and Teams.

Features: Plugin, MCP servers and connectors, Chat assistant.

Source: Meltwater product updates (page 12).

Mira Projects and Mira Canvas

Available Oct. 22, 2025.

Saved project context and a canvas workspace for Mira, Meltwater's AI teammate, to personalize insights and edit responses.

Features: Chat assistant.

Source: Meltwater press release.

Mira

Announced May 6, 2025.

Chat-based AI teammate combining AI agents and GenAI for media briefs, brand monitoring, competitive intelligence and reports.

Features: Chat assistant, AI agents.

Source: Meltwater press release.

AI-Powered Platform Assistant

Available Oct. 29, 2024.

In-platform assistant that answers how-to questions and completes common tasks across the Meltwater platform.

Features: Chat assistant.

Source: Meltwater press release.

Conversational AI

Announced Aug. 28, 2024.

A personal PR assistant users talk or type to that generates high-quality, on-brand content in seconds.

Features: Chat assistant.

Source: Pressmaster Newsroom.

Factiva Smart Summary

Available Nov. 13, 2024.

GenAI search that returns concise summaries with citations drawn from licensed news sources, built on Google's Gemini models on Google Cloud.

Features: Coverage analysis, Chat assistant.

Source: PR Newswire (Dow Jones).

AI Research Assistant

Available Nov. 15, 2024.

Chat search over a brand's newsroom: a journalist asks a question and gets a story summary with sources and related content, confined to the newsroom's own content. Brands see the queries journalists ask and the ones that returned nothing. Also pitched to agencies as a way to answer journalist requests.

Features: Chat assistant.

Source: TheNewsMarket.

Ask AI

Available March 12, 2025.

Ask AI summarizes and synthesizes reports and feeds in the Feedly sidebar.

Features: Chat assistant, Coverage analysis.

Source: Feedly new features.

Embedded RAG in Ask AI Analyze

Available April 1, 2026.

Market intelligence analysts add AI Feeds, Boards and team feeds as Ask AI sources and use embedded RAG in Analyze.

Features: Chat assistant.

Source: Feedly changelog.

Search-AI Mode

Available July 9, 2025.

Ask targeted questions and get cited answers from Feedly's curated sources.

Features: Chat assistant.

Source: Feedly changelog.

Ask AIQ

Available March 24, 2025.

Conversational, agentic AI experience letting executives query global risk/reputation data in natural language via RAG.

Features: Chat assistant.

Source: Signal AI press release.

Signal AI integration with Microsoft 365 Copilot

Available July 29, 2026.

Copilot users ask natural-language questions and get answers from Signal AI's licensed news, regulatory and analyst data.

Features: MCP servers and connectors, Chat assistant, Plugin.

In the skills library.

Source: Signal AI press release.

Guided Conversational Assistant (AI Assistant)

Announced May 22, 2025.

Chat-style interface in CisionOne to navigate, summarize and analyze media coverage.

Features: Chat assistant, Coverage analysis.

Source: PR Newswire.

Adds AI Focus Profiles to the CisionOne AI assistant

Announced December 2025.

Users save their role, brand, tone of voice, competitors and goals so the assistant tailors releases, pitches, social posts and Mention Streams.

Features: Press release and content writing, Pitch writing, Chat assistant.

Source: CisionOne help center: Product Updates December 2025.

Enhanced MATT AI assistant

Available Oct. 29, 2025.

Conversational questions over a client's coverage, PredictiveAI forecasts, live sentiment tracking, custom topic analysis and competitor benchmarking inside the Hub.

Features: Chat assistant, Coverage analysis.

Source: Fullintel newsroom.

Ask Wizikey MCP connects ChatGPT, Copilot and Claude to Wizikey data

Announced Nov. 10, 2025.

Ask Wizikey is an MCP-based assistant that lets ChatGPT, Microsoft Copilot and Claude query Wizikey's media intelligence and return source-linked insights.

Features: MCP server, MCP servers and connectors, Chat assistant.

Source: Wizikey blog.

Ask Iris

Announced Nov. 20, 2025.

Conversational AI chat assistant that answers natural-language questions with data-driven answers, auto-generated charts, and summaries.

Features: Chat assistant.

Source: PR Newswire (Brandwatch).

Launches UNICEPTA agent for Microsoft 365 Copilot

Announced Nov. 25, 2025.

UNICEPTA's AI agent brings its media and reputation intelligence into Microsoft 365 Copilot, embedded in Teams, Word or PowerPoint, through Microsoft connectors in the client's environment.

Features: Plugin, MCP servers and connectors, Chat assistant, Coverage analysis.

Source: UNICEPTA / Stagwell release on PR Newswire.

Featured chat-first Find (Find Journalists)

Available Feb. 19, 2026.

By Feb 2026 Featured's Experts > Find opened a new chat to find journalists for a story.

Features: Chat assistant.

Source: Featured (podcast page, Edward Show, 2026-02-19).

Find Bookstores: search 1,093 US indie bookstores that host author events

Available Oct. 22, 2026.

Featured added Find Bookstores, a chat search over 1,093 US independent bookstores by place or genre, showing programming, event links and a published email. Users can ask Featured to draft the pitch in the same chat; it is on every plan including Free.

Features: Media database, Pitch writing, Chat assistant.

Source: Featured press release.

In PR software this week: Oct. 20 to 25, 2026.

Find TV Stations: local TV newsroom contacts inside Featured's newsjacking chat

Available Oct. 20, 2026.

Featured added Find TV Stations to its Newsjacking chat: search 1,757 US TV stations by state, market, city or call sign, with newsroom contacts for 470 stations in 195 markets, and draft a pitch to the news desk from a station card. Available on every plan, including Free.

Features: Media database, Journalist research, Pitch writing, Story ideas and angles, Chat assistant.

Source: Featured press release.

In PR software this week: Oct. 20 to 25, 2026.

Find Substacks: search 38,746 Substack publications from Featured's chat

Available Oct. 19, 2026.

Featured added Find Substacks, a chat search over 38,746 Substack publications by topic, showing subscriber counts, whether DMs are open and linked socials, after which Featured can draft the pitch. Featured's 10-19 research report says 90.8% of the publications have Substack DMs open.

Features: Media database, Journalist research, Pitch writing, Chat assistant.

Source: Featured research report (plus @Featureddotcom X post, 2026-10-20).

In PR software this week: Oct. 20 to 25, 2026.

AI pitch drafting

Available June 2, 2026.

Featured's co-pilot drafts and sends a tailored media pitch on the user's request as part of the guided workflow.

Features: Pitch writing, Sending and follow-up, Chat assistant.

Source: PR Newswire.

AI Co-Pilot for PR

Available May 26, 2026.

Chat-based interface where users describe what they need in plain language and Featured surfaces matched earned-media opportunities.

Features: Chat assistant, Journalist requests.

Source: GlobeNewswire.

Adds Market Intelligence to IR Hub

Announced Feb. 23, 2026. In beta.

IR teams get earnings call transcripts and an AI IR Assistant for natural-language queries; early adopters first, general availability planned for Q2 2026.

Features: Chat assistant.

Source: Notified newsroom.

Q Platform, Q Access and Q Agents

Available Feb. 26, 2026.

A workflow system where Q Agents run on source and first-party data, plus Q Access, which exposes Ask Q and Q Agents over MCP and in Microsoft Teams and Slack.

Features: AI agents, MCP servers and connectors, Chat assistant.

Source: Quid press release.

Ask Q upgrade: multi-dataset questions

Available Oct. 15, 2026.

Ask Q now answers one question across several datasets, plans the steps to an answer, and reaches company and patent data from Quid Discover.

Features: Chat assistant, AI agents.

Source: Quid blog.

In PR software this week: Oct. 5 to 19, 2026.

Ask Q answers in every language, at two depths

Announced Sept. 3, 2026.

Ask Q in Quid Terminal now answers from the last 30 days of news and social conversation in all languages, not English only, with a quick mode and a deeper reasoning mode.

Features: Chat assistant.

Source: Quid product release.

Adds the Otto AI assistant to PR Manager

Announced Feb. 27, 2026.

Otto guides users through PR Manager searches and advanced features.

Features: Chat assistant.

Source: Onclusive newsroom (France).

PodcastGPT

Available March 18, 2026.

Chat with PodcastGPT to find top shows, compare audiences and get chart rankings across 5M+ podcasts.

Features: Chat assistant, Media database.

Source: Product Hunt (CastFox launches).

Ask Profound

Available April 30, 2026.

Conversational chat interface letting customers talk directly to their AI-search data.

Features: Chat assistant.

Source: Profound (blog).

Teams with credit wallets, Context Manager overview, Bazaarvoice, Workfront

Available Oct. 23, 2026.

Profound added Teams, which give brands, regions or business units their own categories, shared resources and credit wallet, and an Overview tab in Context Manager to find and fill context gaps. It also added Bazaarvoice Conversations nodes for Workflows and export of Project tasks to Adobe Workfront.

Features: AI agents, Chat assistant, MCP servers and connectors.

Source: Profound changelog.

AI Marketer in Microsoft Teams

Available Oct. 16, 2026.

Chat with the AI Marketer one-on-one or by @mention in Teams channels, and let it read and post to Teams from Agents.

Features: Chat assistant.

Source: Profound product changelog.

AI Marketer chart investigation

Available Sept. 25, 2026.

Click a point on a Visibility, Sentiment, FactCheck or Citations chart and the AI Marketer explains the movement.

Features: Chat assistant.

Source: Profound changelog.

Personal Context import

Available Sept. 11, 2026.

Import context from ChatGPT or Claude conversations so the AI Marketer tunes output to the user's style.

Features: Chat assistant.

Source: Profound changelog.

Context Manager

Available Sept. 1, 2026.

Operating memory for Profound's AI Marketer, synthesizing brand and personal context from a customer's knowledge base and interactions.

Features: Chat assistant.

Source: Profound (blog).

Documents (Profound Docs)

Available June 5, 2026.

Collaborative editor inside Profound where Ask Profound drafts, edits and responds to comments using Profound data.

Features: Press release and content writing, Chat assistant.

Source: Profound blog.

Conversation memory in Ask Profound

Available May 22, 2026.

Ask Profound remembers context from past conversations so answers match how the user works.

Features: Chat assistant.

Source: Profound changelog.

Ask Ahrefs (formerly Agent B)

Available May 2026.

Suite-wide embedded AI agent (available on any Ahrefs page, not specific to Brand Radar) that answers questions, summarizes data, compares competitors, and explains metrics by running API queries.

Features: Chat assistant, AI agents.

Source: Ahrefs blog.

Truescope AI launches Assistant and Analyst

Announced June 17, 2026.

Assistant answers natural-language questions over coverage, explains spikes and writes report sections and digests; Analyst runs multi-agent analysis with 70+ templates and cited sources.

Features: AI agents, Chat assistant, Coverage analysis, Reporting and measurement.

Source: Truescope product updates.

Herald, an AI assistant that answers questions about your coverage

Announced June 18, 2026.

Herald lets communications teams ask plain-language questions about their brand, competitors, coverage, risk and AI perception and get sourced briefings. A 'Herald Thinking' mode handles deeper multi-period and risk analysis.

Features: Chat assistant, Coverage analysis.

Source: Handraise blog.

/angle-generator

Announced June 18, 2026.

Newsjack-powered copilot slash command that generates pitch/story angle suggestions in chat.

Features: Chat assistant, Story ideas and angles.

Source: Medialyst Changelog.

/headline-generator

Announced June 18, 2026.

Newsjack-powered copilot slash command that generates headline options in chat.

Features: Chat assistant, Press release and content writing.

Source: Medialyst Changelog.

/fact-check

Announced June 18, 2026.

Newsjack-powered copilot slash command that fact-checks pitch or story claims in chat.

Features: Chat assistant.

Source: Medialyst Changelog.

/journalist-fit-check

Announced June 18, 2026.

Newsjack-powered copilot slash command that checks a journalist's fit for a pitch in chat.

Features: Chat assistant, Journalist research.

Source: Medialyst Changelog.

/newsworthiness-check

Announced June 18, 2026.

Newsjack-powered copilot slash command that assesses a story's newsworthiness in chat.

Features: Chat assistant, Story ideas and angles.

Source: Medialyst Changelog.

/pr-strategist

Announced June 18, 2026.

Newsjack-powered copilot slash command that gives PR strategy guidance in chat.

Features: Chat assistant, Story ideas and angles.

Source: Medialyst Changelog.

Ask Pendulum conversational interface

Available June 23, 2026.

A chat interface over Pendulum's social dataset, powered by the Pendulum Agent, which commands specialized agents to run brand data discovery, analysis and strategy ideation and returns evidence-backed answers with confidence scores.

Features: Chat assistant, AI agents.

Source: Pendulum newsroom.

Opens web resources to all users

Announced July 6, 2026.

Any user can add a web resource, such as a company blog, that the AI assistant reads periodically and draws on.

Features: Chat assistant.

Source: MVPR product updates.

Releases Ivy AI Assistants

Announced Sept. 21, 2026.

The Ivy Chats feature is released under the name Ivy AI Assistants.

Features: Chat assistant, AI agents.

Source: MVPR product updates.

Launches Insights, a chat over your Signals data

Announced July 7, 2026.

Users ask plain-English questions about their coverage, competitors or sentiment and get charts, dashboards, tables or written reports; it is also reachable from Claude Desktop and Cursor over MCP.

Features: Chat assistant, Coverage analysis, Reporting and measurement.

Source: Perigon changelog.

Adds in-session preview of Insights reports and files

Announced Sept. 14, 2026.

Insights shows generated Office documents, PDFs, HTML and spreadsheets inside the chat so users can check reports without downloading them.

Features: Chat assistant, Reporting and measurement.

Source: Perigon changelog.

Next-step suggestions after each reply

Available July 8, 2026.

After an AI response the hub suggests logical follow-up tools.

Features: Chat assistant.

Source: OnePitch PR AI Hub.

Explorer

Announced July 8, 2026. In beta.

Self-serve analytics surface built on live AI search data, including natural-language querying.

Features: AI-answer tracking, Chat assistant.

Source: Scrunch (vendor blog).

Athena AI agentic follow-up actions

Announced Aug. 19, 2026.

Athena's AI assistant gains the ability to act on conversations directly, e.g. saving views and updating the Knowledge Base.

Features: Chat assistant, AI agents.

Source: AthenaHQ (vendor blog).

Muck Rack Agent

Announced September 2026.

A chat agent inside Coverage Hub that answers plain-language questions with answers grounded in the team's Muck Rack data. Teams can also reach it from ChatGPT or Claude through the MCP.

Features: Chat assistant, Coverage analysis, Journalist research.

Source: Muck Rack blog.

Copilot workflow-building update

Available Sept. 21, 2026.

Copilot, running on Claude Sonnet 5 by default, explains Workflows, suggests Steps and connections, and helps diagnose problems.

Features: Chat assistant.

Source: AirOps changelog.

Upgrades Insights Copilot agent with multi-step, cross-competitor analysis

Announced Sept. 23, 2026.

The new Insights Copilot answers one question across a whole competitive set, plans multi-step analysis, sets filters from plain language and writes shareable reports.

Features: AI agents, Chat assistant, Coverage analysis, Reporting and measurement.

Source: YouScan blog (News & Updates).

Journalist Assistant

Available Oct. 5, 2026.

Ask-anything assistant inside the Roxhill journalist profile.

Features: Chat assistant.

Source: roxhillmedia.com.

In PR software this week: Oct. 5 to 19, 2026.

Agentic GEO: GEO Manager, Content Studio and an Evertune MCP

Available Oct. 28, 2026.

Evertune's Agentic GEO lets users ask agents why AI visibility changed and get findings with evidence and next steps, then turn a gap into a strategy, brief or draft in Content Studio. Evertune MCP brings the same data into Claude and ChatGPT.

Features: AI agents, Chat assistant, MCP servers and connectors, AI-answer optimization, AI-cited sources.

Source: Evertune blog.