The PR software map

AI visibility

19 companies on the PR software map. Updated .

AI visibility tools show how AI assistants talk about a brand. They run prompts in ChatGPT, Gemini, Perplexity and Google AI Overviews, then report mentions, sentiment, share of voice and the pages each answer cites. For a PR team, the cited sources show which outlets to pitch.

This group lists companies that mainly sell AI visibility, such as Profound, Peec AI and Ahrefs Brand Radar. Some now act on the data. Profound drafts content, ads and correction outreach for approval, and Scrunch AI serves AI-optimized versions of a site to AI agents.

AI visibility

  • Ahrefs Brand Radar

    Ahrefs' AI-visibility tracker, sold standalone or as part of the SEO suite; also tracks YouTube, TikTok and Reddit brand mentions.

    On the map

  • AirOps

    "Run the strategy that wins AI discovery": AI-search visibility tracking, content agents and, since Sept 2026, a services team that also works third-party placements. No journalist database.

    On the map

  • AthenaHQ

    AI-visibility tracking and optimisation.

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  • Evertune

    Tracks brand visibility across 11 AI models from a 150M-prompt consumer panel, then acts on it with GEO content, affiliate deals and ChatGPT ads.

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  • GEOPulse

    "A comprehensive Generative AI Optimization and Reputation Visibility platform." Built on Profound's data, Stagwell's The Marketing Cloud (formerly Stagwell Marketing Cloud) sells GEOPulse for AI visibility monitoring, predictive content optimisation and compliance, by demo request. The same cloud is where PRophet went; its comms page now lists The Knowledge Machine, UNICEPTA, IMAI and Monitor alongside it. Not to be confused with trygeopulse.com, an unrelated self-serve tool with no Stagwell connection.

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  • Otterly.ai

    Tracks brand mentions, citations and sentiment in ChatGPT, Google AI Overviews/AI Mode, Perplexity, Copilot, Gemini and Claude.

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  • Peec AI

    AI-search analytics: daily tracking of brand visibility, sentiment and cited sources across ChatGPT, Gemini, Perplexity, AI Overviews and more.

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  • Profound

    AI-search visibility tracking, now sold as an "AI Marketer" that drafts content, ads and correction outreach for approval.

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  • Rankscale

    AI-visibility tracking across 17+ engines. Cheap at the entry tier and agency-priced at the top, so "budget tool" fits only the $20 plan.

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  • Scrunch AI

    A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents.

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  • Searchable

    "Searchable is an AI search optimization platform that helps brands track visibility and analytics across AI engines like ChatGPT and Claude, driving growth through actionable insights." It tracks brand mentions, citations, sentiment and brand facts across ChatGPT, Claude, Perplexity, Google AI Overviews and Copilot, shows which URLs the models cite, and has an Agent that turns the data into tasks, content briefs and technical fixes. It is sold mostly to SEO and marketing teams and agencies, but its Sentiment page also names brand and comms teams, and its Sources page aims cited-source data at digital PR. It does not sell a media database, pitching or news monitoring.

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  • Brandlight

    Enterprise AI-visibility platform: tracks brand sentiment, citations and sources across AI engines, with content, technical, commerce and AI-ads modules.

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  • Rankfor.AI

    "Take Control of How AI Sees Your Brand." A platform for marketing and comms teams that measures how AI models describe a brand (the Rankfor Index, a brand 'AI DNA' map, persona-by-persona visibility scores and hallucination audits), shows competitors side by side, and produces content plans and ready-to-use content to improve it, with a feedback loop that publishes to an 'AI content layer'. Also sold with expert services and an AI Visibility Pixel. Guides cover crisis monitoring and correcting company facts. It does not find journalists or send pitches.

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  • AIO Fusion

    "The AI Authority Platform for PR & Marketing Teams." A GEO platform for PR agencies and in-house comms teams that audits how ChatGPT and Claude see a brand, then adds PR tools to improve it: a GEO strategy builder, a content optimiser and editor for press releases, articles and awards entries, a content creator (including pitches), AI-recommended journalists from a UK and US media database, an awards and conference finder, a comms planner that scores predicted AI authority, website GEO and reporting. Launched 1 October 2026; beta from 5 October. It is brand new.

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  • Brandi AI

    "The Most Intelligent AI Visibility Platform for Generative Engine Optimization." An enterprise platform for marketing, PR and comms teams that measures how ChatGPT, Gemini, Perplexity, Grok, Copilot and Google AI Overviews describe a brand. It offers GEO share of voice, competitive benchmarking, source-level insight into the publishers shaping AI answers, and a Sentiment Hub (patent-pending, by its own account) for tracking market category and sentiment. Its Optimization Hub restructures existing web pages, ebooks, LinkedIn posts, press releases and media content to be cited by AI; the vendor says it optimizes human-written content rather than writing new content. Agencies can join a global partnership program. Awards it lists are its own claims.

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  • Indexable AI

    "Drafts and sends hyper-personalized, data-backed pitches. Operates at scale." The GEO Outreach Agent is one of ten agents in Indexable's enterprise SEO suite, built to earn the mentions and links AI answers cite. Indexable says a human still approves what ships.

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  • Knowatoa

    Tracks brand mentions and citations across seven AI answer engines; AI agents draft site articles and LinkedIn/Bluesky posts.

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  • Spyglasses

    "Track it. Score it. Move it." An AI-visibility platform sold to PR firms, comms teams and marketing agencies. It runs daily prompts in ChatGPT, Gemini and Google AI Overviews (Claude and Perplexity as add-ons) and reports share of voice, citations and AI traffic, white-labeled on agency plans as web, PDF and PowerPoint reports. For PR it adds Media Lists (outlets scored for whether AI can read and cites them, with a Target, Pitched, Placed tracker), Coverage Reports (paste placement URLs and see which AI cites), author tracking of the journalists whose bylines AI cites, and the AI Placement Value and Quality Scores. A Citation Optimizer rewrites pages to be cited, and an MCP server lets Claude query the data. It has no journalist contact database and does not send pitches.

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  • Surfacd

    "Get surfaced in AI Conversations." Tracks brand visibility, rankings, sentiment and cited sources across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode/Overviews, with a Reputation layer that groups what AI says into narratives and themes. API and MCP server. Built and operated by Clarity Global, a B2B communications consultancy, but sold standalone with a free trial.

    On the map

Other categories

The full map: all 181 companies in 10 categories, open at this one.