The PR software map

Journalist requests and relationships

16 companies on the PR software map. Updated .

Journalist request services connect reporters with sources. A reporter posts a request for an expert, a quote or a product sample. PR teams and experts get the requests by email or in an app and pitch an answer. Some services in this group also help a team keep track of its relationships with journalists.

HARO, the free request email, is on the list, and so are Qwoted and Featured. Featured owns both HARO and the Connectively brand. Some tools now answer requests with AI. PRBot drafts pitches that PR staff review before they are sent, and JournoReach answers requests with no approval step.

Journalist requests and relationships

  • PitchResponse

    "Get Free Press by Connecting with Journalists." Link-building and PR software, formerly Link Sourcery and Sourcery, that pulls journalist requests from multiple sources into one reviewed feed, alerts on keywords, and lets users pitch from a connected email account with an AI-assisted pitch draft. It also has a media database with lists and a backlink exchange. Trusted by 2,500+ SEO agencies, PR firms and experts (vendor).

    On the map

  • Press Hook

    "Press coverage, made embarrassingly easy." A two-sided PR marketplace for physical product brands: a brand builds a digital press kit, journalists (free to join) post source requests and sample requests and browse brands, and the brand answers in one click, buys pitch packs to pitch journalists on the platform, or pays for Press Hook's team to write and send the pitches. Earlier AI tools (2022 to 2023) wrote press releases and pitches and matched journalists to brands; a live dashboard shows who views the press kit, every pitch and reply, and coverage as it lands. It is not a wire: it turns away brands that want a one-time press release blast and service businesses.

    On the map

  • Qwoted

    Verified expert-to-journalist marketplace.

    On the map

  • SourceBottle

    "The media wants your stories and this is where they look." An Australian journalist request service founded in 2009: journalists, bloggers, podcasters, event organisers and PR pros post free call outs for experts, case studies, products, podcast guests and speakers, and sources get matching call outs by email up to twice each weekday, filtered by topic and by country (Australia, New Zealand, Singapore, the UK and Ireland, Canada and the US). A free Expert Profile lists a source in an Expert Directory that verified media can search. Since March 2025 paid plans add a pitching service in which SourceBottle's own team hand-picks profiles and pitches them to matching call outs. It says it connects over 65,000 experts, brands and PR professionals and sends about 25 million emails a year. It does not sell a media database, distribution or monitoring.

    On the map

  • TMX, The Media Exchange

    "The network to access connections." A New York network between newsrooms and the businesses, agencies and experts who want to be in the news. In the TMX Messenger app, PR people and experts see journalist requests for quotes, bookings, soundbites and videos from what it says are 300+ outlets, and reply in text or on video. They can also record video takes on the day's top stories, which TMX shares with all its newsrooms, get alerts when a newsroom asks for one of their clients, and swipe for journalists' direct contacts. Receiving requests is free; replying needs a paid, verified membership, and no price is published. Newsrooms use a separate search terminal to post those requests, look up people and license cleared video. Its 'monitoring' means alerts on newsroom requests, not coverage tracking. It says its clients include 400+ newsrooms, 150 businesses and 40 agencies. No AI feature is described.

    On the map

  • Connectively

    Featured-owned expert-to-publisher question platform, run as a standalone brand: experts answer publisher queries and submit bylines, with AI-drafted answers on paid tiers.

    On the map

  • Featured

    "The AI co-pilot for PR." Owns HARO, bought from Cision in April 2025 after Cision shut it as Connectively in December 2024, and the Connectively brand, relaunched 26 May 2026; journalist requests, podcasts, bylines, speaking, awards, press-release wire distribution and AI-visibility audits in one workflow. The request lane has a free plan; the co-pilot is the paid layer on top, launched June 2026.

    On the map

  • HARO

    The free journalist-request email. Cision retired it in April 2024 for Connectively, which it shut in Dec 2024; Featured bought the brand in Apr 2025 and revived the email.

    On the map

  • Synapse

    "The Stories Marketplace." A UK marketplace where PRs post pitches and answer live journalist requests, and journalists browse, filter and chat back. For PRs it gives an AI-recommended list of 20-25 journalists for every pitch, real-time pitch stats, request alerts in Slack and an expert database that journalists search. Journalists get filtered pitches, requests and verified experts in place of email. Every user is manually verified. It was free until May 2026, when it switched to paid plans; the CEO wrote that over 3,000 PR professionals were moving from free to paid and that dozens of businesses were subscribing. It does not sell a media database, monitoring or press release writing.

    On the map

  • JournoReach

    "AI-powered journalist link building that runs on autopilot." Answers HARO-style source requests for you, usually within 30 minutes. No approval step: the site says it is not a fit for anyone who wants to approve every pitch. Its own page title calls it a digital PR agency and link-building service.

    On the map

  • MentionMatch

    Help a B2B Writer, renamed, as its own FAQ confirms: "Same platform, new name!" Made by Superpath.

    On the map

  • Pitchcraft

    Lifestyle-PR platform built around relationships rather than volume, founded late 2021 by Kelsey and Derrick Ogletree. The live site is joinpitchcraft.com; pitchcraft.media renders blank, which is why an earlier pass could not read it.

    On the map

  • PitchRate

    "FREE PR leads to build media connections that make a difference." A free service that matches journalists with experts: reporters post requests for sources, experts get the requests by email and pitch through the platform, and an article database lets experts upload bylined articles for journalists to find. Run by Wasabi Publicity, Inc., a PR firm in North Carolina.

    On the map

  • PRBot

    "High-authority backlinks and press mentions, on autopilot." Answers journalist requests on HARO, Featured and Qwoted; PR staff review each AI-drafted pitch before it is sent. Backlink guarantee or a refund. Run by StartupBros LLC.

    On the map

  • PressPulse

    Built by Elvis Sun (a four-time founder) out of his own 2021 HARO mention.

    On the map

  • Source of Sources

    Peter Shankman's successor to the newsletter he invented. The whole product is the email digest plus a reporter submission form, with no search, pitch or measurement of any kind. Queries carry Muck Rack journalist profiles.

    On the map

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