The PR software map

Trends and newsjacking

4 companies on the PR software map. Updated .

Trend tools spot topics early, so a PR team can pitch a timely angle. They scan news, search data and social platforms, then flag the stories and conversations that are rising.

Exploding Topics finds emerging topics, and Glimpse reads Google search data. Finchling tells PR teams which stories to react to and why. trendJack's agent, Jack, scores each signal against a brand's pillars and hands over a draft.

Trends and newsjacking

  • Exploding Topics

    Trend discovery ahead of the mainstream curve.

    On the map

  • Finchling

    "Find PR story opportunities before your competitors do." Finchling scans the news cycle, company newsrooms, public bodies, journals and government sources and tells PR teams which stories to react to and why, with data angles to explore for each. It also tracks competitor press coverage, flags new regulation, and has a Plan Ahead calendar of upcoming events up to a year out. Built for PR agencies and in-house PR and brand teams; unlimited users on every plan. It is not a coverage-reporting tool and has no media database or pitching.

    On the map

  • Glimpse

    Early trend detection from Google search data, with a breakdown of which social channels discuss each trend. Its own site names public relations as one of five use cases.

    On the map

  • trendJack

    "Agentic AI signal-to-publish intelligence." An AI agent, Jack, scans news, social platforms, industry publications and competitors, scores each signal against a brand's pillars, and hands over the angle plus an on-brand draft (social posts, newsletters, comms, executive commentary) in a morning briefing. MCP-ready, with a Claude plugin. For lean marketing and comms teams and multi-brand agencies.

    On the map

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