The PR software map

PR suites

13 companies on the PR software map. Updated Nov. 5, 2026.

A PR suite puts most of the PR job in one product. It usually combines a media database, pitching, press release distribution, media monitoring and reports, so contacts, coverage and results sit in one place.

Cision, Meltwater and Muck Rack are in this group. Many suites now add AI on top. Muck Rack sells named agents such as a Media List Agent, and CisionOne adds a dashboard for AI visibility.

Companies that offer media monitoring shows which media monitoring tools and PR suites offer an API, an MCP server, an agent skill or a plugin, and what each has shipped.

Cision / CisionOne

A 500,000-profile media database, monitoring, PR Newswire distribution (including its Amplify AI planning, drafting and reporting tools), and an AI Visibility Dashboard built on Trajaan, the search-intelligence company Cision bought in December 2025. No self-serve price is published; Vendr reports a ~$12,625/yr median across 107 deals.

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Meltwater

Media monitoring and social listening suite with a journalist database, outreach, press distribution and GenAI Lens LLM-visibility tracking.

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Muck Rack

"The AI Comms Platform." Database, monitoring, pitching, distribution, reporting, plus Generative Pulse, Newsjacking Opportunities and a suite of named AI agents (Search Agent, Media List Agent, Coverage Analyst) under its 'Agentic Muck Rack' umbrella.

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Notified

"Your Global Technology Partner for PR & IR." Operator of the GlobeNewswire wire. Content OS bundles distribution, an AI-powered media contacts database with Smart Search and AI-generated pitch drafts, media monitoring, online newsrooms and analytics; the AI Press Release Optimizer and GlobeNewswire analytics with Profound's AI-citation data target answer-engine visibility. IR side: IR Hub with the IRIS assistant, agentic event reporting and an IR website chatbot. Owned by Equiniti (EQ) since May 2025.

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Agility PR

Real-time media monitoring, a global media database, email pitching, newswire distribution and AI-visibility tracking, with PR CoPilot handling targeting and drafting and the Agility Agent building reports from a prompt.

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Onclusive

Monitoring, social listening and analyst-assisted measurement on one platform, plus Onclusive Contact - a 300K media-contact database that distributes releases and tracks engagement in a Response Desk.

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Semrush AI PR Toolkit

Formerly Prowly, and the site now says so outright: "Prowly is now the Semrush AI PR Toolkit." An AI-cited media database that identifies the outlets influencing LLM answers, plus monitoring, AI drafting and benchmarking.

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Vuelio

UK media database, monitoring and political intelligence. Its AI add-on suite is branded Lumina (Stories & Perspectives, AI View), with more modules on its roadmap.

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MVPR

"PR for the AI era." An 'AI PR Operating System' (the product is called Ivy) for in-house comms teams and PR agencies, sold as a subscription from £249 a month per account, alongside MVPR's own London PR agency service. It holds tasks and approvals across agencies and markets in one workspace; semantic journalist search with response-time and coverage-rate signals and a Chrome plugin for enrichment; a shared journalist CRM with conversation history; AI checks of every outgoing pitch against approved messaging; assistants that draft newsjacking responses, pitches and follow-ups overnight (nothing is sent without user approval); coverage tracking; live effort-and-outcome dashboards; and an MCP server so Claude can query a team's PR data. It does not sell AI-answer tracking.

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PRmax

"The complete PR & Comms Platform. Now with journalist requests included." A UK PR platform sold as one annual price: a UK media and influencer database with some international contacts, unlimited HTML press release and SEO news distribution (published to PRnewslink), online and social media monitoring (print and broadcast as add-ons), delivery and open analytics, online newsrooms and press office management. Journalist requests from Dot Star Media were added in July 2026. No AI features are claimed on the pages read. Built by the team behind the Mediadisk PR software package.

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PRover

"Everything you do to earn media, in one place": media database, PR CRM, bulk personalised pitching with campaign tracking, interview briefing docs, interview recording and transcription, and coverage logging and reports. No story-idea or request feed in the product: discovery is limited to contact-publish alerts and a public Media Moves feed of journalist and outlet changes. Its LinkedIn page reposts journalists' source requests.

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SquirrelPR

"The PR Infrastructure for Africa." A Lagos PR platform for agencies and in-house teams working across African markets: a database of thousands of vetted journalists and media houses across Africa, the Middle East and Europe, segmented lists, press release distribution to journalists with delivery tracking and follow-up automation, built-in messaging with journalists, and invitations, RSVPs and check-ins for press conferences. SMT Monitor, a pay-as-you-go service, monitors news, blogs and social media with alerts and sentiment, and reports show opens, clicks, pickups and reach. OneShot sends a single release, AfricaWire is a managed service with guaranteed publication in Nigerian outlets, GoBorderless.Africa sells sponsored placements on named African and Gulf news sites, and the annual RANKED report ranks African news sites. SquirrelPR 2.0, unveiled in April 2026, added an AI press release generator and translation tools (trade press).

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Valosan PR Platform

"World's First PR Network Platform." PR campaign management software from Finland that scales international PR into local markets: you plan campaigns, import or have journalists targeted, pitch with a Gmail extension, send press releases through a distribution tool, monitor media mentions and report, while a network of local PR specialists, freelancers and agencies can work in the same campaigns with a kanban view of pitching progress. It has no built-in media database (journalist lists are imported or built with help for a fee). It added AI-answer monitoring and a read-only API (changelog entries carry no year).

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